Asia-pacific Built-in appliances market Analysis by application category & by channel with regional outlook and forecast to 2025

Market Landscape

Built-in appliances are meant for HNI (High net worth individuals) customers and come with a premium pricing. Consumer durables major players like Whirlpool, LG, Electrolux, Samsung, BSH, etc are looking to double the business from the built-in appliances space. Major players have tied-up with real estate players like DLF through which they are able to provide the appliance solutions to their customer. Players like Samsung expands into built-in kitchen appliances market with Sempio, their partnership tends to strengthen its built-in appliances business, eyeing on the rising demand for built-in kitchens for luxury mansions, premium apartments and food businesses. Middle East built-in appliance market is expected to register a 6.02% CAGR over the forecast period. Moreover, the Asia Pacific Built-In Appliance Market is likely to achieve substantial revenue over the forecast period i.e. 2017-2025. The market is projected to expand on the back of rising disposable income coupled with changing lifestyle.

Strong Momentum For Built-In Major Domestic Appliances

Built-in major domestic appliances (MDAs) like built-in cookers/stoves, hobs, dish washers, freezers, microwaves, tumble dryers and washing machines were the pacemaker in global domestic appliance sales growth in the market in 2017. Taking almost USD 1 of every USD 4 spent, sales of built-in MDAs increased 3.61%. Without the contribution of built-in, the global MDA market would not have grown at all in 2016. Apart from China, Australia & Japan, India, Thailand, Indonesia, Korea, Maldives, Malaysia & Singapore are the most dynamic geographic markets for built-in products.

Global Scenario

The worldwide market for Built-in Kitchen Appliances is anticipated to grow at a CAGR of roughly 6.04 % over the next five years, will reach USD 8.61 Billion by 2025, from USD 4.91 Billion in 2017.

Regionally, Europe tops in built-in refrigeration and home laundry appliances and ovens, whereas North America leads in built-in dishwashers and microwaves, driven by the growth in middle- to high-income households. Asia Pacific has experienced the growth especially in built-in hobs and cooker hoods. Key channels of built-in appliances market are construction and kitchen designer/specialists, with which appliance manufacturers should broaden collaborations in order to increase sales, also long-term supply partnerships with developers and kitchen specialists maintains long-term revenues.

Asia-pacific Built-in Appliances Market Segmentation

On The Basis Of Built-in Appliance Category

• Built-in Dishwashers
• Built-in Hobs
• Built-in Hoods
• Built-in Microwaves
• Built-in Ovens
• Built-in Refrigeration
• Built-in Warming Dryers
• Built-in Washing Machines
• Others

On The Basis Of Channels

• B2B
• B2C

On The Basis Of Countries

• China Built-In Appliances Market
• Japan Built-In Appliances Market
• India Built-In Appliances Market
• Australia Built-In Appliances Market
• New Zealand Built-In Appliances Market
• Singapore Built-In Appliances Market
• South Korea Built-In Appliances Market
• Rest of Middle East Region Built-In Appliances Market

Growth Markets

The level of market development varies substantially between countries. The geographic spread plays its part in hindering manufacturers and retailers from capturing substantial
market shares. China & Japan is dominated by Western manufacturers and a large market for replacement products is emerging. Penetration in other APAC countries too is high as growth is high and in line with rising household purchasing power. The Asia Pacific offers a base for regional manufacturing but is impacted by political uncertainty. Demand for appliances in emerging markets continued to be strong in 2018.

What’s New In The Market?

With its Generation 7000, Miele renewed its entire product range of built-in kitchen appliances, from ovens and hob units to steam ovens, coffee machines through to dishwashers. Home appliances maker Whirlpool, which is aiming to double sales in the next four years, expects non-core segments such as air-conditioners and built-in kitchen appliances to contribute to 20% of total sales by then.

Trending in Built-in Appliances Market

Starting with french door ovens, touch-and-swipe controls in induction cooking, steam ovens to retain food’s nutrients and flavour, sous vide, vintage styles, countertop beer brewing, synched appliances, specialized fridge storage zones, chewable ice, classic series with rugged aesthetic of an industrial kitchen, etc are the trending products in the built-in appliances product portfolio.

Priorities of The Players

Increased focus on the strongest brands and product categories in Middle East. The aim is to grow profitably in focus categories in pace with economic recovery and growing prosperity in the region, particularly in China, Japan, India, Australia, South Korea, Thailand, Indonesia, Taiwan and Singapore.. Major players are positioned for future growth and increased sales in pace with growing markets in the Asian Countries. Recently, a strong recovery in demand has been noted in India & Singapore markets with increased sales for built-in appliances.

Top 10 Companies in Competition & The Rising Stars

Bosch & Siemens (BSH) leads the built-in appliances market space, followed by Electrolux, Zhongshan Vatti Gas, Whirlpool Corp, Indesit Co SpA, Nortek Inc, Hangzhou Robam, Haier Group, Arçelik AS, and GD Midea Holding. However, Saudi Arabia, Qatar and UAE tends to be the potential target in the built-in appliances market, owing to the steady growth of construction channel in project sales and increasing number of furnished houses in emerging countries.

Competitive Analysis of The Key Players included in the Report

• BSH Bosch & Siemens
• Samsung
• Electrolux
• Haier
• Whirlpool
• ROBAM
• Elica
• Vatti
• Panasonic
• Gorenje
• Arcelik AS
• GD Midea Holding
• Vanward
• Macro
• Others Major Players (30+)

Why To Buy The Report?

• To build business strategy by identifying the high growth and attractive Built-in Kitchen Appliances market categories

• To identify the growth drivers, opportunities, potential target countries and challenges of built-in appliances market
• To develop competitive strategy based on competitive landscape of the major players
• To design capital investment strategies based on forecasted high potential segments
• To identify potential business partners, acquisition targets and business buyers
• To plan for a new product launch and inventory in advance
• To evaluate the market on the basis of production, revenue, sales and average product price and market shares of key players
• To extract the vital information to grow/establish a business with competitive situation and trends, concentration rate of mergers & acquisitions and expansion provided in the report

Key Highlights : APAC Built-in Appliances Market Outlook

• The report includes In-built Appliances Manufacturers, Private Label Players, OEMs & Brands Outlook (Market Competition & Regional Presence), Business Strategy & Financial Analysis of Major Players. Further, the study also covers the Industry Insights (Future Trends & Forecast Data), Trade Data (Exports and Imports), By Products Type (Manufacturing & Retailing Outlook), Consumer Spending Analysis

• Market Size (USD Billion), Market Share (%), CAGR (%), Y-O-Y Growth Rate (%) of Asia Pacific In-built Appliances Industry and further it bifurcated into Countries.
• Sales Data of In-built Appliances : By Each Product Type, By Pricing Model Type, By Distribution Models (B2B B2C), By Countries (Volume & Value), 2017-2025
• Sales Outlook by Various Channels (Value & Volume) : By Channel Type (Stand-alone Stores, Flagship Stores, Brand Outlets, Multi-Brand Outlets, Specialty Outlets, Franchisee Stores, Hypermarkets, Online Channel, etc.), 2017-2025
• Market Dynamics : Growth Drivers, Challenges, Trends, Opportunities (Current & Future Outlook), 2017-2025
• Supply & Demand Analysis, 2017-2025
• Trade Data Outlook : By Each Product Type (Export & Import), Value & Volume, 2017-2025
• Adoption Rate (%) Outlook : By Each Product Type, By Countries, By Distribution Model, 2017-2025
• Target & Potential Markets, By Countries
• Asia Pacific Smart In-built Appliances Market Outlook : By Each Product Type, By Pricing Model Type, By Distribution Models, By Countries (Volume & Value), 2017-2025
• Asia Pacific In-built AppliancesIndustry Analysis (In-built Appliances Manufacturers, Brands, New Products, Product Mapping, Appliances Industry Analysis, Pricing Pattern, Competitive Analysis & Consumer Analysis, etc.)

• The study provides an in-depth analysis with current and future trends to elucidate the imminent investment pockets in the market.
• Current and future trends are outlined to determine the overall attractiveness of the market and single out profitable trends to gain a stronger foothold in the market.
• Quantitative analysis of the current market and forecast from 2017-2025is provided to showcase the financial competency of the market.
• Drivers and opportunities are evaluated to highlight the top factors responsible for market growth. Various segments are carefully evaluated to gauge the potential of the market.
• Porter's Five Forces Model and SWOT analysisof the industry illustrate the potency of the buyers & suppliers participating in the market.
• Competitive Outlookof major players of the global market as well as regional market to understand the current business scenario and to understand the complexity and investment related factors.