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Consumer Electronics Industry In India: Market Research Report (Market Size, Share, Opportunities, Export/Import, Competitive Landscape, Demand Analysis)
India is a technology developing country and has increasing technology penetration at a rate of around 15% in 2017. With the advancing technology, there is a trend of smart offices and smart homes, where consumer electronics is an important part of it. Rising disposable income of the people of consumer electronics and their shift in preferences towards smart homes and smart offices environment are thus majorly driving the growth of the industry. High-end products still have to go a long way to acquire larger industry share in India. For instance, 4K TV is a trend in India but it has the capacity to change and upgrade as per the developed technology across the globe. Moreover, China has increasing manufacturing cost which has attracted India to be an ideal manufacturing hub. The “Make in India” policy of the government is further attracting more investments in the consumer electronics industry. Of the total electronic industry in India, consumer electronics has around 9.5% market share, with major adoption among the middle-income group population. But, the inadequate testing facilities and incompetent local manufacturing infrastructure are hindering the growth of the industry.
India Consumer Electronics Industry Segmentation
By Product Type
Visual and Audio Products
Others (Headphones, etc.)
Major Home Appliances
Others (Cooktops, Etc.)
Small Home Appliances
Others (Kettle, etc.)
Based on visual and audio products, television segment accounted for the largest market share of 37.1% in 2017 and has nearly 60% penetration in India.
By Pricing Model
Medium Cost Products
High-End Products (Customized or luxury Brands)
The sudden economic changes in India due to the introduction of GST has highly impacted the masses purchasing power and thus medium cost products industry share declined in 2017. But from 2018 onwards the share of medium products is expected to regain itself. High-end products industry share had no or meager impact in 2017.
By Distribution Channel
Online Distribution Channel
Offline Distribution Channel
By Business Model
Business to Business (B2B)
Business to Consumer (B2C)
Covered In This India Consumer Electronics Industry Report
The report covers the present ground scenario and the future growth prospects of the consumer electronics industry in India for 2017-2025 along with the industry players’ analysis. We calculated the industry size and revenue share on the basis of revenue generated from major players in the India region. India consumer electronics industry is forecasted on the basis of consumer electronics production and supply.
India Consumer Electronics Industry Outlook 2017-2025, has been prepared based on an in-depth industry analysis from industry experts. The report covers the competitive landscape and current position of major players in the India consumer electronics industry space. The report also includes Porter's five force model, SWOT analysis, company profiling, business strategies of industry players and their business models. “India Consumer Electronics Industry Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.
Our India consumer electronics industry report comprises of the following companies as the key players: Vijay Sales, Future Group, Sony, Samsung, LG Electronics, Panasonic, Koninklijke Philips N.V., Haier Consumer Electronics Group, Bajaj Electricals, Logitech International, Onida Electronics, Toshiba, Videocon, Hitachi, Ltd., Hisense, TCL, etc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive industry and vendor landscape in addition to a SWOT analysis of the key vendors.