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Middle East and Africa
Built-in appliances are meant for HNI (High net worth individuals) customers and come with a premium pricing. Consumer durables major players like Whirlpool, LG, Electrolux, Samsung, BSH, etc are looking to double the business from the built-in appliances space. Major players have tied-up with real estate players like DLF through which they are able to provide the appliance solutions to their customer. Players like Samsung expands into built-in kitchen appliances market with Sempio, their partnership tends to strengthen its built-in appliances business, eyeing on the rising demand for built-in kitchens for luxury mansions, premium apartments and food businesses. Middle East built-in appliance market is expected to register a 5.78% CAGR over the forecast period. Moreover, the Middle East Built-In Appliance Market is likely to achieve substantial revenue over the forecast period i.e. 2017-2030. The market is projected to expand on the back of rising disposable income coupled with changing lifestyle.
Built-in major domestic appliances (MDAs) like built-in cookers/stoves, hobs, dish washers, freezers, microwaves, tumble dryers and washing machines were the pacemaker in global domestic appliance sales growth in the market in 2017. Taking almost USD 1 of every USD 4 spent, sales of built-in MDAs increased 3.61%. Without the contribution of built-in, the global MDA market would not have grown at all in 2016. Apart from China, Qatar, Turkey & UAE are the most dynamic geographic markets for built-in products.
The level of market development varies substantially between countries. The geographic spread plays its part in hindering manufacturers and retailers from capturing substantial
market shares. Qatar & UAE is dominated by Western manufacturers and a large market for replacement products is emerging. Penetration in other GCC countries is low, but growth is high and in line with rising household purchasing power. The Middle East offers a base for regional manufacturing but is impacted by political uncertainty. Demand for appliances in emerging markets continued to be strong in 2018.
On The Basis Of Built-in Appliance Category
On The Basis Of Channels
On The Basis Of Countries
With its Generation 7000, Miele renewed its entire product range of built-in kitchen appliances, from ovens and hob units to steam ovens, coffee machines through to dishwashers. Home appliances maker Whirlpool, which is aiming to double sales in the next four years, expects non-core segments such as air-conditioners and built-in kitchen appliances to contribute to 20% of total sales by then.
Trending in Built-in Appliances Market
Starting with french door ovens, touch-and-swipe controls in induction cooking, steam ovens to retain food’s nutrients and flavour, sous vide, vintage styles, countertop beer brewing, synched appliances, specialized fridge storage zones, chewable ice, classic series with rugged aesthetic of an industrial kitchen, etc are the trending products in the built-in appliances product portfolio.
Increased focus on the strongest brands and product categories in Middle East. The aim is to grow profitably in focus categories in pace with economic recovery and growing prosperity in the region, particularly in Qatar and UAE, for instance, Electrolux production setup in Egypt will enable growth in the Middle East and North African markets. Major players are positioned for future growth and increased sales in pace with growing markets in the Middle East. Recently, a strong recovery in demand has been noted in Qatar & UAE markets with increased sales for built-in appliances.
Bosch & Siemens (BSH) leads the built-in appliances market space, followed by Electrolux, Zhongshan Vatti Gas, Whirlpool Corp, Indesit Co SpA, Nortek Inc, Hangzhou Robam, Haier Group, Samsung, Arçelik AS, and GD Midea Holding. However, Saudi Arabia, Qatar and UAE tends to be the potential target in the built-in appliances market, owing to the steady growth of construction channel in project sales and increasing number of furnished houses in emerging countries.
•Detailed quantitative analysis of the current and future trends from 2017 to 2030, which helps to identify the prevailing market opportunities. The report estimates the opportunity by for novel technologies through an assessment of current products, cost trends and regulation. Bottom-up and Top-Down analysis was used to determine market size and market forecasts.
•Comprehensive analysis of factors instrumental in changing the market scenario, rising prospective opportunities, market shares, core competencies in terms of market development, growth strategies and identification of key players that tends to influence the market on a global and regional scale
•Assessment of Market definition along with the identification of key drivers, restraints opportunities and challenges for this market during the forecast period
•Complete analysis of micro-markets with respect to individual growth trends, prospects, and contributions to the overall Stem Cell Therapeutics Solutions market
•Middle East Built-in Appliances market analysis and comprehensive segmentation with respect to the Application, End users, Treatment, and geography to assist in strategic business planning & more (Customized)
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