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Market Research Report

South Africa Home Appliances Market Size, Share, Trends, Growth Opportunities, Strategies and competitive background of key players, Demand & Consumer Analysis by Product Type, by Pricing model & by distribution Channel with Forecast to 2025

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Market Overview

Home appliances have become integral part of modern lifestyle. On an average, South Africa household own five appliances. The population growth, technology penetration, rising purchasing power, improving lifestyle trends of the people, are some of the major impacting factors on the demand and purchase decision of home appliances. South Africa has low value and volume of home appliances, but it is anticipated to be one of the fastest growing markets in future. Thus South Africa is offering scope for penetration of home appliances accompanied by rising personal disposable income.

Home appliance user penetration was 5.8% in 2017, which is expected to reach 9.4% by 2025. Major players manufacturing home appliances are establishing manufacturing hub in India, Japan and Middle East region, in order to cater the South Africa market through its penetration strategy, strategic alliance with key retailers.

Consumer Analysis

Further, driven by consumer income, consumer behaviors, expenditure pattern, quick technological developments along with the speed of new product development which has drastically increased in past few years, the number of available products and its variants are increasing constantly. This growth is further accompanied by the sales growth impacted by the peer opinion. As per the survey, nearly 75% of home appliance purchases involve the peer experience & opinion.

South Africa Home Appliances Market Segmentation

By Product Type

  • Heavy Home Appliances


Washing Machines

Air Conditioners


Others (Cooktops, etc.)

  • Light Home Appliances

Food Processors

Microwave Ovens

Vacuum Cleaners


Others (Kettle, Coffee Maker, etc.)

By Pricing Model

  • Low Priced Products
  • Medium Priced Products
  • High Priced Products (Luxury & Customized)

By Distribution Channel

  • Online
  • Offline

Market Statistics & Forecast to 2025

Goldstein Research analyst forecast that the South Africa home appliances market size is set to reach USD 350.11 million by 2025, growing at a CAGR of 9.72% over the forecast period. The technological penetration, rising population, personal disposable income, urban growth and development, trade policies and government economic policies, are some of the factors affecting the expansion of South Africa home appliances market. 

On the basis of product type, major home appliances accounted for the largest market share of 53.61% in 2017 of the total South Africa home appliances market. Major home appliances are used like the backbone of a household works that offers comfort and assistance for the household aesthetic and management. Online distribution channel of home appliances has quite a low market share but it is the fastest growing segment, at a rate of 6.81% annually on account of the rising awareness among the people towards advanced and convenient buying platforms.

Covered in This South Africa Home Appliances Market Report

The report covers the present ground scenario and the future growth prospects of the home appliances market for 2017-2025 along with the South Africa sales and South Africa revenue of the home appliances. We calculated the market size and revenue share on the basis of revenue generated from major players across the globe. We have forecast the market on the basis of home appliances manufacturers, supply chain.

Further, the South Africa home appliances market report 2017-2025, discusses the growth drivers, growth opportunities, market restraints, and the risk factors impacting the growth of the industry. The report also analyzes the movement of home appliance industry based on the manufacturing, demand & supply trends.

The report comprises of detailed competitive outlook. It includes the major players, their business strategies, financial analysis, SWOT analysis, business segmentation based on distribution channel, geographical presence & consumer profile. The competitive outlook also includes the market share of each player.

Key Market Players

  • Samsung Electronics
  • Haier Electronics Group Co. Ltd
  • LG Electronics
  • Panasonic Corporation
  • Whirlpool Corporation
  • Electrolux AB
  • Arcelik A.S
  • Defy Appliances (Pty) Ltd.
  • Godrej Group
  • Amica S.A

Factors Covered in South Africa Home Appliance Market Outlook, 2017-2025:

  • Forecast market size (in USD & units), market share (%) and market CAGR (%), 2017-2025.
  • Market segmentation in the report is backed by the estimated & forecast market size (in USD & units) & market share (%) along with the BPS analysis & market attractiveness.
  • Present ground scenario and future opportunity prospects for the market players to analyze the target markets.
  • In-depth competitive analysis of the major players and leaders in home appliance industry.
  • Future prospects of the overall industry based on manufacturers, suppliers, and other key stakeholders.
  • The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models.
  • South Africa Home Appliance Market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.
  • To understand the market dynamics the report discusses the challenges, risk analysis, trends & opportunities in the market for the new & existing players.

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Reasons to buy this market study

  • Facilitate decision-making based on strong historic and forecast data for South Africa Home Appliance Market
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the South Africa Home Appliance Market growth potential
  • Identify key partners and business development avenues across the globe
  • Respond to your competitors’ business structure, strategy and prospects


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South Africa Home Appliances Market Size, Share, Trends, Growth Opportunities, Strategies and competitive background of key players, Demand & Consumer Analysis by Product Type, by Pricing model & by distribution Channel with Forecast to 2025

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