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Market Research Report

Analysis of Home Appliances Market in Morocco by product type (Heavy Home Appliances, Light Home Appliances), by Pricing Model & by distribution channel with forecast to 2025

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Home Appliances Market in Morocco

Market Outlook

Morocco Home Appliances market is witnessed to have rising retail sales, benefiting from the Moroccan consumer confidence on global brands & new technologies. The market is anticipated to continue its growth at a CAGR of 12.81% during the forecast period 2017-2025, reaching a market size of USD 135.87 million by the end of 2025. Moreover the economic progression in Morocco is increasing the purchasing power of consumers & their living standard on one hand and on the other hand it is paving way for the retailers to gain benefits from the tax structure & trade policies.

Morocco is shifting towards manufacturing & service industry rather than being only agricultural dependent. Moreover the country is witnessed to have been quick in adoption of technologies & new developments from across the world. Thus it provides huge opportunities to the market players for penetrating the Moroccan market with the new & advanced home devices.

The global players have established them in Morocco, but new domestic players such as Groupe SEB are emerging & giving tough competition in the light home appliances segment & soon in heavy home appliances also.

Although traditional retailing has been dominant in Morocco, but now the consumers demand for more organized retail structure, and so the hypermarkets & online retailing is taking foot in the market. Apart from the global online retailers like Amazon & Carrefour, various domestic players are large number of customers such as Marjane & Avito.

The report on ‘Morocco Home Appliances Market’ provides in-depth analysis of the market to key players including the manufacturers, retailers, key stakeholders & wholesalers of home appliances to enter or expand their business in Morocco.

Market Segmentation

Product Type (Market Size (USD), Market Share (%) & Y-O-Y Growth Rate (%))

Heavy Home Appliances


Washing Machines

Air Conditioners


Others (Cooktops, etc.)

Light Home Appliances

Food Processors

Microwave Ovens

Vacuum Cleaners


Others (Kettle, Coffee Maker, etc.)

Pricing Model (Market Size (USD), Market Share (%) & Y-O-Y Growth Rate (%))

Low Priced Products


Medium Priced Products


High Priced Products


Distribution Channel (Market Size (USD), Market Share (%) & Y-O-Y Growth Rate (%))

Online Distribution


Offline Distribution



The above table represents the total home appliances market divided into various segments. These segments will be further studied by cross segmentation


Morocco Home Appliances Market Share (%), By Distribution Channel


Target Audience for Morocco Home Appliances Market Report

  • Manufacturers
  • Retailers/ Suppliers
  • Investors
  • Industry Researchers
  • Government Institutions


Factors Analyzed in Market Landscape

 Factors Analyzed in Market Landscape by Goldstein Research


Consumer Demographics

Consumer demographic includes the targeted consumers, consumer behavior analysis, consumer purchasing power analysis, user penetration rate, and consumer buying decisions & sentiments analysis. These factors help in understanding the demand & consumption pattern of the consumers & the possible developments in the product.

Competitive Analysis

Morocco market is expanding at a gradual growth rate and so the competition is also growing. The report analyzes the market share concentration, key global & domestic players in the market, their company profiling, market strategies, distribution strategies, product innovation, sales & revenue analysis and their market share in each product segment.

Market players analyzed in the report

  • LG Corporation
  • Robert Bosch GmbH
  • Samsung Electronics
  • Haier
  • Whirlpool Corporation
  • Panasonic Corporation
  • Electrolux AB
  • Siemens AG
  • Hitachi Ltd.
  • United Technologies Corporation
  • Voltas Ltd.
  • Koninklijke Philips N.V.
  • Braun GmbH
  • GlenDimplex (Morphy Richards)
  • Breville
  • GEA Group AG
  • Bühler Holding AG
  • iRobot
  • Dyson Ltd
  • Others



Factors covered in this study on Moroccan Home Appliances Market:

· Market statistics such as size (USD), market share (%) and market growth CAGR (%) & more with forecast for 2017-2025.

  • In-depth competitive analysis of the major players and leaders in Moroccan Home Appliances Market.

· Present ground scenario and future opportunity prospects for the market players to analyze the target markets across the globe.

· The report also includes porter’s five force model, market attractiveness, SWOT analysis, corporate profiling, business strategies of market players and their business models.

· Morocco Home Appliances Market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.

· To understand the market dynamics the report discusses the growth factors, challenges, risk analysis, trends & opportunities in the market for the new & existing players.

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Analysis of Home Appliances Market in Morocco by product type (Heavy Home Appliances, Light Home Appliances), by Pricing Model & by distribution channel with forecast to 2025

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