China Consumer Durables Industry Size, Market Trends, Share, Demand Analysis, Growth Opportunity Assessment, Outlook, & Forecast 2017-2025

China Consumer Durables Industry 2016-2024

Industry Overview

China retail industry is largely growing but is highly fragmented with multiple small and independent retailers on account of large population with differencing consumer behavior and purchasing power all over the country. Moreover, the government subsidy programs such as “old for new policy” and “Energy Saving” for household appliances has boosted the China consumer durables industry in the past years. As per the demand for consumer durable products and the growth of consumer durables industry all over the world, China and other emerging countries such as India Japan and Korea secured the top positions in 2017 and are expected to continue their strong performance over the forecast period. Consumer durable players, Hangzhou Robam Appliances and Suofeiya Home Collection in China showcased highest sales growth in 2016. In 2017 there were 1042 million smartphone subscribers and USD 606 billion valued online retail market, thus China has growing technology adoption rate and e-commerce sector, therefore, supply of consumer durables are expected to double over the forecast period.  China has low default rate in consumer durables retail sector, an important aspect in the supply chain management, is thus strengthening the China consumer durables industry. Further, Chinese consumers have high saving rate, which is thus hurdling the efforts taken by the government and the market players towards growing the consumer durables retailing. But the growing demand of premium goods, unorganized nature of the retail sector and comparatively low penetration of service in China has further opened up huge growth opportunities for the consumer durables industry. Goldstein Research analyst forecast that the China consumer durables industry is set to reach USD 270.3 billion by 2024, growing at a CAGR of 13.1% over the forecast period (2016-2024).

China Consumer Durables Industry Segmentation

By Product Type

• White Goods
  • Air Conditioner
  • Refrigerator
  • Washing Machines
  • Dish Washers
  • Microwave Ovens
  • Other Domestic Appliances
• Brown Goods
  • Televisions
  • Audio and video systems
  • Laptops
  • Digital Cameras
  • Other Consumer Electronics

Brown goods accounted for largest market share of 52.91% in 2017, with television and audio and video systems acquiring major share. White goods segment is pacing it growth, at a CAGR of 13.84% over the forecast period.

By Pricing Model

• Low Cost Products
• Medium Cost Products
• High End Products (Customized or luxury Brands)

By Distribution Channel

• Online Distribution Channel
• Offline Distribution Channel

By Business Model

• Business to Business (B2B)
• Business to Consumer (B2C)

Covered In This China Consumer Durables Industry Report       

The report covers the present ground scenario and the future growth prospects of the consumer durables industry for 2016-2024 along with the industry players’ analysis. We calculated the industry size and revenue share on the basis of revenue generated from major players in the China region. China consumer durables industry is forecasted on the basis of consumer durables production and supply.

China Consumer Durables Industry Outlook 2016-2024, has been prepared based on an in-depth industry analysis from industry experts. The report covers the competitive landscape and current position of major players in the China consumer durables industry space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of industry players and their business models. “China Consumer Durables Industry Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.

Our China consumer durables industry report comprises of the following companies as the key players: Legend Holdings, Huawei Investment & Holding Co., Ltd., Hangzhou Robam Appliances, Suofeiya Home Collection, Sony, Samsung, LG Durables, Panasonic, Koninklijke Philips N.V., Haier Consumer Durables Group, Logitech International, Onida Durables, Toshiba, Videocon, Hitachi, Ltd., Hisense, TCL, Blue Star, Daikin, etc.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive industry and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this China Consumer Durables Industry Report

• What is the total industry size by 2024 and what would be the expected growth rate of industry?
• What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
• What are the key industry trends?
• What are the factors which are driving this industry?
• What are the major barriers to industry growth?
• Who are the key vendors in this industry space?
• What are the industry opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

Reasons to buy this industry study

• Facilitate decision-making based on strong historic and forecast data for China Consumer durables Industry
• Develop strategies based on the latest regulatory framework
• Position yourself to gain the maximum advantage of the China Consumer durables industry’s growth potential
• Identify key partners and business development avenues across the globe
• Respond to your competitors’ business structure, strategy and prospects