Dead Sea Mud Cosmetics Market: Global Opportunity and Demand Analysis, Market Forecast, 2017-25

Market Overview

The mud and salts extracted from the Dead Sea, the world’s saltiest water body, are extremely beneficial for the skin and hair. Dead Sea mud is rich in minerals like magnesium, Calcium and Potassium, among others. It possesses excellent regenerative, anti toxic and stress relieving properties, making them a favored choice for skincare products and cosmetics. Dead Sea mud based cosmetics provide several benefits like relief from arthritis and rheumatism related pains, muscle relaxation, improved blood circulation and inner tranquility. They also help in improving the skin’s natural processes, fighting against several skin diseases and provide pollution protection. Increasing awareness regarding these benefits has caused a spurt of growth in the market for Dead Sea mud cosmetics in recent years.

Dead Sea mud based cosmetics products have been proven to be instrumental in fighting against conditions like Psoriasis, Eczema, Acne, Atopic Dermatitis, Seborrhea and Diabetic Foot. This further enhances the demand for Dead Sea mud based products as patients of aforementioned skin conditions also become customers. The market in the Middle East is expected to flourish on the back of rising cosmetics industry and more companies looking to venture into Dead Sea mud based products in the region.

However, depletion of the Dead Sea and rising ecological concerns around it can potentially pose challenges for the Dead Sea mud cosmetics market over the forecast period.

Dead Sea Mud Cosmetics Market Segmentation

By Product Type

• Facial Care Products
  • Face Washes
  • Face Moisturizers
  • Face Serums
• Body Care Products
  • Body Moisturizers
  • Body Oils
  • Body Mud Mask
  • Hand Creams
  • Foot Creams
• Hair Care Products
  • Shampoos
  • Conditioners
  • Hair Masks
• Bathing Products
  • Body Washes
  • Soaps
  • Scrubs and Exfoliators
• Eye Care Products

By End User

• Men care products
• Women care products

By Region

• North America (US, Canada) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Europe (UK, France, Italy, Germany, Spain, Hungary, Sweden, Russia, Poland and Rest of Europe) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Middle East and Africa (GCC Countries, North Africa, South Africa and Rest of Middle East & Africa) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Latin America (Brazil, Mexico and Rest of Latin America) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Asia Pacific (China, Japan, India, Singapore, South Korea, Australia, New Zealand and Rest of Asia-Pacific) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Rest of the World{Market Share (%), Market Size (USD Million), Product Sales (Units)}

Market Share by Dead Sea Mud Cosmetics by End User & Region

Geographically, the North America region commands the largest share in the Dead Sea mud cosmetics market, accounting for more than 35% of revenue. The Middle East and Africa region market is expected to witness the highest growth rate during the forecast period 2016-24. As per the US International Trade Administration, Cosmetics and Beauty is the fastest growing retail categories in the UAE (United Arab Emirates), and is expected to reach $1.3 Billion by the end of 2024. This can be majorly attributed to the increasing emphasis on looking good, rising consumerism and high spending power in the UAE region. The emerging markets for Dead Sea mud cosmetics are the high income countries including Japan, Australia, UK, France, Germany and others.

By End User

• Men care products
• Women care products

By Region

• North America (US, Canada) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Europe (UK, France, Italy, Germany, Spain, Hungary, Sweden, Russia, Poland and Rest of Europe) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Middle East and Africa (GCC Countries, North Africa, South Africa and Rest of Middle East & Africa) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Latin America (Brazil, Mexico and Rest of Latin America) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Asia Pacific (China, Japan, India, Singapore, South Korea, Australia, New Zealand and Rest of Asia-Pacific) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Rest of the World{Market Share (%), Market Size (USD Million), Product Sales (Units)}

Drivers and Restraints to Market Growth

Dead Sea products provide a host of wide ranging benefits like improved blood circulation, anti toxic treatment and pollution protection. Their medicinal properties and high mineral concentration make Dead Sea products useful for relieving arthritis and rheumatic pains.  Regenerative qualities in Dead Sea products are responsible for their use as remedies to skin conditions like Psoriasis, Eczema and Acne. All these factors contribute to the rising popularity of Dead Sea products and will be the key factors driving the market in coming years. Rising inclination of consumers towards natural ingredients and organic products is another factor driving demand for Dead Sea cosmetics.

However, high costs and limited availability of Dead Sea mud based products hinder their usage, acting as restraints for the market. The limited availability can be attributed to the very small number of players in the Dead Sea mud cosmetics market.

Market Opportunities for Business Players

The massive population and rapidly developing economy in China could make it a huge potential market for Dead Sea mud cosmetics. Despite rapid development and rise in incomes, the cosmetics market in China is still under developed, thus providing the opportunity of tapping the Chinese Cosmetics market, which potentially has the largest customer base.

Risk Factors

Resources availability is very limited, as there is only one source of the Dead Sea mud. Moreover, owing to extraction by companies and climate change, the Dead Sea is shrinking and its resources are depleting. This serves as a major supply constraint for players.

The market can be said to be oligopolistic in nature, with only a handful of players. This could pose a challenge for new entrants as customers would be reluctant to shift from established brands

Covered in this global Dead Sea Mud Cosmetics Market report

Market Synopsis

Market Segmentation

The global Dead Sea mud cosmetics market is segmented as follows:

• By Dead Sea Mud Cosmetics Product Type (Market Size, Demand Analysis and Growth Analysis)
• By Dead Sea Mud Cosmetics End-user Type (Market Size, Demand Analysis and Growth Analysis)

Global Dead Sea Mud Cosmetics Market Report covered insights of below mentioned regions:

• North America (U.S., Canada) {Market Size, Growth Analysis and Opportunity Analysis}
• Latin America (Argentina, Mexico, Brazil and Rest of Latin America) {Market Size, Growth Analysis and Opportunity Analysis}
• Europe (Germany, Italy, Spain, France, The U.K., Netherlands, Sweden, Hungary, Russia, Poland, Rest of Europe) {Market Size, Growth Analysis and Opportunity Analysis}
• Asia-Pacific (China, India, Singapore, Japan, Australia, New Zealand, South Korea and Rest of Asia Pacific) {Market Size, Growth Analysis and Opportunity Analysis}
• Middle East and North Africa (MENA) {Market Size, Growth Analysis and Opportunity Analysis}
• Rest of World  {Market Size, Growth Analysis and Opportunity Analysis}

Market Dynamics: Growth Drivers, Restraints and Opportunities

• Risk Factors
• Regional Variations
• Recent Trends and Developments

Key Market Players

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

Porter’s Five Force Model

Market Landscape: Competition and Beyond

Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem

Expert Analysis

Concluding Remarks

Key Market Players

• Ahava
• Aroma
• Kawar

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