Middle East Cosmetics Market Size, Trends, Share, Demand, Growth Drivers, Opportunity Assessment, Challenges & Key players Analysis by Product Type (Skincare, Hair care, Makeup, Fragrances, Hygiene Products), by End Users, by Demography & by Distribution Channel with Regional Outlook for Forecast Period 2017-2025

Market Overview

The Middle East showcase solid growth rate globally, overall cosmetic industry growth is promising related to historic period. Cosmetic product market growth is majorly driven by young and aspirational population who want to invest in grooming, getting the attractive appearance and maintaining their health in the process. As the region is highly conscious about the ingredients of the products, there is as significant demand for ethical and natural cosmetic products. Demand for such products pushed the international and local market players to develop innovative products in order to sustain market competitiveness.  Moreover, rise of beauty encouragements is heightened by social media exposure that acts as an encouraging word of mouth and effective marketing tool.

Middle East Cosmetics Market Segmentation

By Product Type

• Skin care
• Haircare
• Makeup
• Fragrances
• Hygiene Products

By End Users

• Premium Consumers
• Mass-Market
• Professionals

By Demography

• Men Cosmetic Products
• Women Cosmetic Products

By Distribution Channels

• Online Channel
• Offline Channels (Beauty Specialty Stores Etc.)

Based on Country

• Kingdom of Saudi Arabia (KSA) Cosmetics Market {Market Share (%), Market Size (USD Billion)}
• United Arab Emirates (UAE) Cosmetics Market {Market Share (%), Market Size (USD Billion)}
• Iran Cosmetics Market {Market Share (%), Market Size (USD Billion)}
• Qatar Cosmetics Market {Market Share (%), Market Size (USD Billion)}
• Oman Cosmetics Market {Market Share (%), Market Size (USD Billion)}
• Kuwait Cosmetics Market {Market Share (%), Market Size (USD Billion)}
• Bahrain Cosmetics Market {Market Share (%), Market Size (USD Billion)}
• Jordan Cosmetics Market {Market Share (%), Market Size (USD Billion)}
• Rest of Middle East Cosmetics Market {Market Share (%), Market Size (USD Billion)}

Region & Distribution Channel with Major Market Share 

Kingdom of Saudi Arabia and the UAE together accounted for a quarter of the MEA’s market in 2017 and will grow by 12% and 5.8% respectively. In Middle East GCC countries are fastest growing markets for cosmetic products owing to highest per capita spending over cosmetic products.

Based on distribution Channels, offline distribution channels accounted for the lion market share of more than 82% of Middle East cosmetics market in 2017. 

Market Dynamics

Adoption of Natural and Personalized Products- Major Trends in Middle East Cosmetics Industry

According to our Middle East cosmetics market study on the basis of extensive primary and secondary research, one major trend is a growing market for natural and personalized products in Middle East region. For instance, in Middle East region there is a growing interest in and demand for halal beauty products. As the region is majorly constitutes Muslim population, these products gained huge popularity in the region among consumers. These products are not exclusively or limited to Muslim community only, these products have gained market among the Non-Muslim consumers also, which is the major factor for the growth of halal cosmetics and vegan cosmetic products in the region.

Rapid Urbanization & Tourism Making a Positive Impact on Growth in Middle East Cosmetics Market

According to the report, major driver in Middle East Cosmetics Market is high disposable income of people in the region especially in GCC countries, where countries such as UAE and Saudi Arabia having the largest population and considerable number of tourists significantly augmented the growth of cosmetic industry in the region. Moreover, rapid urbanization and growth of shopping centers and malls played an essential role in changes of shopping habits in these developing countries.

Different Cultures & Consumer Behaviours are the Major Challenges in Cosmetics Industry in Middle-East

Further, the report states that one challenge in Middle East Cosmetics Market is maintaining the integrity and authenticity of particular cosmetic products such as halal cosmetic products in competitive market. Middle East constitutes an enormous group of consumers, representing various different cultures, which may result in different consumer behaviors, and creates huge challenge for market players to develop their products accordingly.

Covered in This Middle East Cosmetics Market Report

The report covers the present ground scenario and the future growth prospects cosmetics market for 2017-2025 along with the total revenue of cosmetics industry in every country. We calculated the market size and revenue share on the basis of revenue generated per segment, region and country level. The revenue forecast is given on the basis of number of cosmetic product manufacturers and current growth rate of the market.

Middle East Cosmetics Market Report by Goldstein Research has been prepared based on in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the Middle East cosmetics market. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. Middle East cosmetics market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.

Key Market Players

Our report comprises of the following companies as the key players in Middle-east cosmetics market.

• L’ORÉAL
• SHISEIDO
• UNILEVER
• ESTÉE LAUDER
• PROCTER & GAMBLE
• LVMH Coty
• Chanel
• Dior
• Guerlain
• Clarins
• Clinique
• Lancôme
• Beiersdorf
• MAC
• Revlon
• Avon Products.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this research report

• What is the total market size by 2025 and what would be the expected growth rate of sales?
• What is the total revenue per segment and region in 2016-17 and what would be the expected revenue per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

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