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2020-09-01
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China
China cosmetics industry is the fastest growing market in the world over the past few years. The major consumer groups for cosmetic products are among the post-80s and post-90s generations, who are highly aware of product updates and have significant inclination towards appearance and trendiness of the products. As a result, various cosmetic brands are witnessed to be collaborating with TV/film stars, beauty bloggers, and embedding ads in entertainment events and films/TVs as a way to boost up the sales of cosmetics. Moreover, the consumer’s attitude towards cosmetics market has drastically changed in China. In present scenario consumers in China tends to get less influenced by the media advertisement & prefer to gather information of a product through various sources. Also the sense of safety concerns from using chemical based cosmetics is rising among the consumers, which is leading them to incline towards the organic/natural cosmetic products.
Further, In terms of competition among the players in cosmetic industry, the low-to-mid priced products are majorly offered by the local players in China, whereas the foreign players have focus on the high end segment. Furthermore, the domestic market players in order to seek sales growth, they have started to use traditional Chinese medicine concepts and natural extraction methods in the cosmetic products, which is giving tough competition to the foreign players to retain their customers.
Based on geography, tier 1 cities acquire largest market share i.e. nearly 45.0% share in 2017. The major growth of China cosmetics industry is driven by the market expansion in tier 2 & tier 3 cities. These cities are experiencing huge sales through online platforms & rigorous advertisement campaigns by the top players through social media platforms (WeChat & Weibo) to harness maximum return from tier 2 &.
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The report covers the present ground scenario and the future growth prospects of the cosmetics industry for 2017-2030 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the China region.
China Cosmetics Industry Outlook 2017-2030, has been prepared based on an in-depth market analysis from farm market experts. The report covers the competitive landscape and current position of major players in the China cosmetics industry space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “China Cosmetics Industry Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.
The report analyzes and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "China Cosmetics Industry" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.
Key Market Players
Our China cosmetics industry report comprises of the following companies as the key players:
Coach
LVMH
Puig
Shiseido
the Estée Lauder Companies Inc.
Ralph Lauren Corporation
L’Oréal
Coty
Revlon
Avon Products Inc.
Hermès
Oriflame
The Procter & Gamble Company
Unilever PLC
Chinfie
CMM
Houdy
Longrich
Herborist
Chando
Pehchaolin
Maxam
Bee
Flower
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the farm market. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
A complementary 2hrs free facility through which report buyers can interact with our pool of experienced analysts for any report related queries, clarifications or additional data requirements
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