Cosmetics Industry In China: Market Share, Trends, Drivers, Key Players, Demand, Y-O-Y Growth Rate, Demand & Growth Analysis by Product Type (Fragrances, Color, Hygiene Products, Hair Care & Skin Care), by Pricing and by Distribution Channel for Forecast Period 2017-2030

Cosmetics Industry In China Market Analysis

China cosmetics industry is the fastest growing market in the world over the past few years. The major consumer groups for cosmetic products are among the post-80s and post-90s generations, who are highly aware of product updates and have significant inclination towards appearance and trendiness of the products. As a result, various cosmetic brands are witnessed to be collaborating with TV/film stars, beauty bloggers, and embedding ads in entertainment events and films/TVs as a way to boost up the sales of cosmetics. Moreover, the consumer’s attitude towards cosmetics market has drastically changed in China. In present scenario consumers in China tends to get less influenced by the media advertisement & prefer to gather information of a product through various sources. Also the sense of safety concerns from using chemical based cosmetics is rising among the consumers, which is leading them to incline towards the organic/natural cosmetic products.

Industry Insights

Adoption of traditional Chinese medicine concepts is giving tough competition to the foreign players

Further, In terms of competition among the players in cosmetic industry, the low-to-mid priced products are majorly offered by the local players in China, whereas the foreign players have focus on the high end segment. Furthermore, the domestic market players in order to seek sales growth, they have started to use traditional Chinese medicine concepts and natural extraction methods in the cosmetic products, which is giving tough competition to the foreign players to retain their customers.

Rigorous Advertisement Campaigns by the Top Players has Caused Market Expansion in Tier 2 & Tier 3 Cities

Based on geography, tier 1 cities acquire largest market share i.e. nearly 45.0% share in 2017. The major growth of China cosmetics industry is driven by the market expansion in tier 2 & tier 3 cities. These cities are experiencing huge sales through online platforms & rigorous advertisement campaigns by the top players through social media platforms (WeChat & Weibo) to harness maximum return from tier 2 & 3 cities. 

Chinese Cosmetics Industry Segmentation

Covered In This China Cosmetics Industry Report           

The report covers the present ground scenario and the future growth prospects of the cosmetics industry for 2017-2030 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the China region.

China Cosmetics Industry Outlook 2017-2030, has been prepared based on an in-depth market analysis from farm market experts. The report covers the competitive landscape and current position of major players in the China cosmetics industry space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “China Cosmetics Industry Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.

Key Market Players

Our China cosmetics industry report comprises of the following companies as the key players:

Coach

 LVMH

 Puig

 Shiseido

 the Estée Lauder Companies Inc.

 Ralph Lauren Corporation

 L’Oréal

 Coty

 Revlon

 Avon Products Inc.

 Hermès

 Oriflame

 The Procter & Gamble Company

 Unilever PLC

 Chinfie

 CMM

 Houdy

 Longrich

 Herborist

 Chando

 Pehchaolin

 Maxam

 Bee

 Flower

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the farm market. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this China Cosmetics Industry Report

• What is the total market size by 2025 and what would be the expected growth rate of market?
• What is the total revenue per segment and region in 2016-17 and what would be the expected revenue per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

Reasons to buy this market study

• Facilitate decision-making based on strong historic and forecast data for China cosmetics industry
• Develop strategies based on the latest regulatory framework
• Position yourself to gain the maximum advantage of the China cosmetics industry’s growth potential
• Identify key partners and business development avenues across the globe
• Respond to your competitors’ business structure, strategy and prospects
• Complete analysis on China Skincare Market and competitive landscape chinese cosmetic brands