India Smart TV Market 2017-2025: Industry Size, Share, Trends, Regional Outlook, Revenue, Demand, Key Players, Growth Drivers, Opportunity Assessment, & Forecast

Market Overview

India is a technology developing country and has increasing technology penetration rate which was around 15% in 2017. Since the advent of television, it has been the major source of entertainment in India. With the advancing technology, there is growing preference for smart offices and smart homes, where smart TV is an important part of it. Smart TV serves its original purpose of entertainment, and also works like a DVD player, music player, and running internet based applications i.e. transforming it into a computer such as streaming videos from Amazon TV, Netflix, Hulu and Google play store. With smart TV functions, the screen size, display type and resolution are also vital factors impacting the sales of smart TVs. Global player Samsung in 2017 aimed to capture 60% market share of premium TV segment by the end of the year. In November 2017, Samsung acquired 41% market in premium TV segment. Rising disposable income of the people of consumer electronics and their shift in preferences towards smart homes and smart offices environment, are thus majorly driving the growth of the market. High end TV still has to go long to have larger market share in India. The 4K TV is a trend India but soon the trend will change and upgrade as per the developed technology across the globe. Consumer electronic device market in India is growing at a CAGR of 10.1% over the period of 2017-2025 and thus the growth is expected to positively impact the India smart TV market.

India Smart TV Market Segmentation

By Screen Type

• Flat Screen
• Curved Screen

By Display Type

• LCD (Liquid Crystal Display)
• LED (Light Emitting Diodes)
• Plasma
• OLED (Organic Light Emitting Diode)
• QLED (Quantum Dot LED)

By Resolution Type

• 4K UHD TV
• HDTV
• Full HD TV
• 8K TV

By Screen Size

• Below 32 inches
• 32 to 45 inches
• 46 to 55 inches
• 56 to 65 inches
• Above 65 inches

By Distribution Channel

• Online
• Offline

By End-User

• Residential
• Commercial
• Industrial

Market Size & Forecast to 2024

Goldstein Research analyst forecast that the India smart TV market is set to reach USD 20.4 billion by 2024, growing at a CAGR of 4.7% over the forecast period (2017-2025).

Based on screen type, Flat screen type smart TV accounted for largest market share of 62.7% in 2017. But over the forecast period curved screen type smart TV is expected to take over the market share on the back of being technologically advanced and rising demand for curved screen for better experience.

Covered In This India Smart TV Market Report

The report covers the present ground scenario and the future growth prospects of the smart TV market for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the India region. India smart TV market is forecasted on the basis of smart TV production and supply.

India Smart TV Market Outlook 2017-2025, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the India smart TV market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “India Smart TV Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.

Key Market Players

Our India smart TV market report comprises of the following companies as the key players.

• Sony
•  Samsung
•  LG Electronics
•  Panasonic
•  Koninklijke Philips N.V.
•  Haier Consumer Electronics Group
•  Logitech International
•  Onida Electronics
•  Toshiba
•  Videocon
•  Hitachi Ltd.
•  Hisense
•  TCL
•  Hong Kong Skyworth Digital Holdings.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

For a full detailed overview, send us the sample request.

Key questions answered in this India Smart TV Market Report

• What is the total market size by 2025 and what would be the expected growth rate of market?
• What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

Reasons to buy this market study

• Facilitate decision-making based on strong historic and forecast data for India Smart TV Market
• Develop strategies based on the latest regulatory framework
• Position yourself to gain the maximum advantage of the India Smart TV industry’s growth potential
• Identify key partners and business development avenues across the globe
• Respond to your competitors’ business structure, strategy and prospects