China Smart TV Market 2017-2025: Industry Size, Trends, Share, Demand & Growth Drivers Analysis, Opportunity Assessment, & Forecast

Market Overview

China is technology developing country with its growing technology penetration rates. China accounts for large number of TV manufacturers with some of them being global players such as Haier, TCL, LeTV and Xiaomi. Since the television era began, TV has been the major source of entertainment. The technology advancement in China has led to growth of smart homes and smart offices with smart TV being basic part of it. Smart TVs along with serving its original purpose of entertainment, it also works like a DVD player, music player, running internet based applications i.e. transforming TV into a computer such as streaming videos from Youku, iQiyi, 91 VST, Tvmao and PPTV. Though smart TV functions are important but the screen size, display type and resolution are also important factors impacting the preferences of the customers. High personal disposable income of the people of consumer electronics and their shifting preference towards smart homes and smart offices environment are majorly driving the growth of the market.

Market Segmentation

By Screen Type

• Flat Screen
• Curved Screen

Flat screen type smart TV accounted for largest market share of 53.6% in 2017, due to its lower price and high demand majorly among the middle income group of people. But over the forecast period curved screen type smart TV is expected to take over the market share on the back of being technologically advanced and its rising demand.

By Display Type

• LCD (Liquid Crystal Display)
• LED (Light Emitting Diodes)
• Plasma
• OLED (Organic Light Emitting Diode)
• QLED (Quantum Dot LED)

By Resolution Type

• 4K UHD TV
• HDTV
• Full HD TV
• 8K TV

By Screen Size

• Below 32 inches
• 32 to 45 inches
• 46 to 55 inches
• 56 to 65 inches
• Above 65 inches

By Distribution Channel

• Online
• Offline

By End-User

• Residential
• Commercial
• Industrial

Market Statistics

In 2017, globally 245.1 million smart TV shipments were recorded, with China being one of the major suppliers of smart TV. Further, smart TV sales in China were increased by nearly 14% in 2017 from the sales in 2016. Of the various applications of smart TV, more than 55% users need is for watching videos, around 30% for playing games, 10% for education purpose and rest for other uses. Thus, the purpose of watching videos has exceeded the growth of China smart TV market. Goldstein Research analyst forecast that the China smart TV market is set to reach USD 36.1 billion by 2024, expanding at a CAGR of 4.61% over the forecast period (2016-2024).

Covered in this China Smart TV Market Report                    

The report covers the present ground scenario and the future growth prospects of the smart TV market for 2016-2024 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the China region. China smart TV market is forecasted on the basis of smart TV production and supply.

China Smart TV Market Outlook 2016-2024, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the China smart TV market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “China Smart TV Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.

Key Market Players

Our China smart TV market report comprises of the following companies as the key players.

• TCL
• Haier Consumer Electronics Group
• Hisense
• Changhong
• Konka
• Xiaomi
• LeTV
• Sony
• Samsung
• LG Electronics
• Panasonic
• Koninklijke Philips N.V.
• Hong Kong Skyworth Digital Holdings
• Logitech International
• Onida Electronics
• Toshiba
• Videocon
•  Hitachi

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this China Smart TV Market Report

• What is the total market size by 2024 and what would be the expected growth rate of market?
• What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

Reasons to buy this market study

• Facilitate decision-making based on strong historic and forecast data for China Smart TV Market
• Develop strategies based on the latest regulatory framework
• Position yourself to gain the maximum advantage of the China Smart TV industry’s growth potential
• Identify key partners and business development avenues across the globe
• Respond to your competitors’ business structure, strategy and prospects

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