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2020-09-01
715
Global
Since the birth of television, it has been the major source of entertainment. With the technology advancement, there is advent of smart homes and smart offices with smart TV being an integral part to it, which not only serves its original purpose of entertainment but also works like a DVD player, music player, internet based applications, transforming it into a computer such as streaming videos from Amazon TV, Netflix, Hulu and Google play store. Though smart TV functions are important but the screen size, display type and resolution are also important factors impacting the preferences of the customers. High personal disposable income of the people of consumer electronics and their shifting preference towards smart environment (homes and offices) are majorly driving the growth of the market. In 2017, globally 245.1 million smart TV shipments were recorded, with major supply being in U.S. With advancing technologies, there is trend of launching new product in market at higher prices such as in case with OLED and QLED. On the other hand it also lowers the product price of exiting technology which is feasible for middle income group of people such as LCD and LED. Moreover, the global smart TV market experienced various mergers and acquisitions such as LeEco acquired the huge TV player Vizio for about $2 billion in July 2016. LeEco also aspires to dominate the global market in every consumer electronics segment. Further, the lack of broadband connection in developing countries is a major constraint in the growth of the market. Goldstein Market Intelligence analyst forecast that the Global smart TV market size is set to grow at a CAGR of 4.71% over the forecast period (2017-2030).
By Screen Type
By Display Type
By Resolution Type
By Screen Size
By End-User
By Geography
Flat screen type smart TV accounted for the largest market share of 57.7% in 2017, due to its lower price and high demand majorly among the middle-income group of people. But over the forecast period curved screen type smart TV is expected to take over the market share on the back of being technologically advanced and moreover, the advancement in technology might lower down its cost to become feasible.
Based on geography, North America accounted for the largest market share of 23.4% in 2017 of the global smart TV market and is the major consumer of smart TV. Whereas, Asia-Pacific region closely followed North America market share due to the presence of top manufacturers of smart TV such as Samsung and Sony.
The report covers the present ground scenario and the future growth prospects of the smart TV market for 2017-2030 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the Global region. Global smart TV market is forecasted on the basis of smart TV production and supply.
Global Smart TV Market Outlook 2017-2030, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the Global smart TV market space. The report also includes Porter's five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “Global Smart TV Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.
The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "Global Smart TV Market " along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.
Our Global smart TV market report comprises of the following companies as the key players.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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