Global Smart TV Market Analysis by screen type, by display type, by resolution type, by screen size, by distribution channel and by end user with regional outlook and forecast to 2025

Market Overview

Since the birth of television, it has been the major source of entertainment. With the technology advancement, there is advent of smart homes and smart offices with smart TV being an integral part to it, which not only serves its original purpose of entertainment but also works like a DVD player, music player, internet based applications, transforming it into a computer such as streaming videos from Amazon TV, Netflix, Hulu and Google play store. Though smart TV functions are important but the screen size, display type and resolution are also important factors impacting the preferences of the customers. High personal disposable income of the people of consumer electronics and their shifting preference towards smart environment (homes and offices) are majorly driving the growth of the market. In 2017, globally 245.1 million smart TV shipments were recorded, with major supply being in U.S. With advancing technologies, there is trend of launching new product in market at higher prices such as in case with OLED and QLED. On the other hand it also lowers the product price of exiting technology which is feasible for middle income group of people such as LCD and LED. Moreover, the global smart TV market experienced various mergers and acquisitions such as LeEco acquired the huge TV player Vizio for about $2 billion in July 2016. LeEco also aspires to dominate the global market in every consumer electronics segment. Further, the lack of broadband connection in developing countries is a major constraint in the growth of the market. Goldstein Research analyst forecast that the Global smart TV market size is set to reach USD 290.8 billion by 2025, growing at a CAGR of 4.71% over the forecast period (2017-2025).

Global Smart TV Market Segmentation

By Screen Type

• Flat Screen
• Curved Screen

By Display Type

• LCD (Liquid Crystal Display)
• LED (Light Emitting Diodes)
• Plasma
• OLED (Organic Light Emitting Diode)
• QLED (Quantum Dot LED)

By Resolution Type

• 4K UHD TV
• HDTV
• Full HD TV
• 8K TV

By Screen Size

• Below 32 inches
• 32 to 45 inches
• 46 to 55 inches
• 56 to 65 inches
• Above 65 inches

By Distribution Channel

• Online
• Offline

By End-User

• Residential
• Commercial
• Industrial

By Geography

• North America (U.S. & Canada)  {Market Share (%), Market Size (USD Billion)}
• Latin America (Brazil, Mexico, Argentina & Rest Of Latin America)  {Market Share (%), Market Size (USD Billion)}
• Europe (The U.K., Germany, France, Italy, Hungary, Spain, Poland, Sweden & Roe)  {Market Share (%), Market Size (USD Billion)}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest Of Asia) {Market Share (%), Market Size (USD Billion)}
• The Middle East & Africa (GCC, South Africa, North Africa, Romea) {Market Share (%), Market Size (USD Billion)}

Market Share & Forecast to 2025

Flat screen type smart TV accounted for the largest market share of 57.7% in 2017, due to its lower price and high demand majorly among the middle-income group of people. But over the forecast period curved screen type smart TV is expected to take over the market share on the back of being technologically advanced and moreover, the advancement in technology might lower down its cost to become feasible.

Based on geography, North America accounted for the largest market share of 23.4% in 2017 of the global smart TV market and is the major consumer of smart TV. Whereas, Asia-Pacific region closely followed North America market share due to the presence of top manufacturers of smart TV such as Samsung and Sony.

Covered In This Global Smart TV Market Report

The report covers the present ground scenario and the future growth prospects of the smart TV market for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the Global region. Global smart TV market is forecasted on the basis of smart TV production and supply.

Global Smart TV Market Outlook 2017-2025, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the Global smart TV market space. The report also includes Porter's five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “Global Smart TV Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.

Smart TV Companies ( Key Market players)

Our Global smart TV market report comprises of the following companies as the key players.

• Sony
• Samsung
• LG Electronics
• Panasonic
• Koninklijke Philips NV
• Haier Consumer Electronics Group
• Vizio
• Hong Kong Skyworth Digital Holdings
• Logitech International
• Onida Electronics
• Toshiba
• Videocon
• Hitachi, Ltd.
• Hisense
• TCL

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this Global Smart TV Market Report

• What is the total market size by 2025 and what would be the expected growth rate of the market?
• What is the total smart TV sales statistics and revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry-level players?
• What are the recent developments and business strategy of the key players?

Reasons to buy this market study

• Facilitate decision-making based on strong historic and forecast data for Global Smart TV Market
• Develop strategies based on the latest regulatory framework
• Position yourself to gain the maximum advantage of the Global Smart TV industry’s growth potential
• Identify key partners and business development avenues across the globe
• Respond to your competitors’ business structure, strategy, and prospects.

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