India Packaged Non-Alcoholic Beverages Market Size: Industry Trends Analysis, Demand and Growth Opportunities With Forecast 2016-2024

Packaged Non-Alcoholic Beverages Market In India

Market Outlook

India non- alcoholic beverage industry has witnessed major growth over the past few years. Growing middle-class population, rapid urbanization and rising disposable income are some of the key factors strengthening this growth.  Moreover, with a population of 1.3 billion India is one of the largest consumer markets across the globe. It is also demographically one of the youngest with around 50% of its population underneath the age of 25 and around 65% below the age of 35.

The majority of fast food consumption in India is driven by people between the ages of 18 and 40.These demographic stats are expected to drive the market growth over the forecast period at a rapid pace. Additionally, rising consciousness about heart- and weight-related health issues, especially among young adults, has significantly pushed the consumption of packaged fruit drinks and growing at a faster pace as compared to carbonated drinks.

Goldstein Research analysis the forecast of India packaged non-alcoholic beverages market to grow at a CAGR of 16.2% during the forecast period 2016-2024. Further, the market is anticipated to reach USD 20.4 billion by the end of the forecast period as more people are trading up to packaged drinks.

Market Segmentation

By Product Type

• Fruit Juices
• Carbonated Drinks
• Functional Drinks
• Packaged Drinking Water
• Ethnic Drinks
• Dairy-Based Drinks

By Packaging Type

• Bottle
• Can
• Pouch
• Carton
• Other (Bulk, Glass etc.)

By Distribution Channel

• Offline Distribution Channel
• Online Distribution Channel

By Geography

• Tier- I Cities
• Tier- II Cities
• Tier- III Cities

Product & Region with Major Market Share

Based on product type, fruit juices accounted for the largest market share accounted for the largest market share of 25.3% in 2016, while packaged drinking water showed the fastest growth in terms of consumption in last few years and like to grow at a faster pace over the forecast period.

Geographically, Tier-I cities accounted for the highest revenue share in India packaged non-alcoholic beverages market with around 55% market share. Tier-II and Tier-III cities are likely to be the most opportunistic regions owing to growing demand for fruit juices in tier-II cities and significant growing consumption of carbonated drinks in Tier-III cities of India.

Key Findings in India Packaged Non-Alcoholic Beverages Market

Increasing Foreign Investments by Multinational Companies Likely to Create Growth Opportunities

According to our India packaged non-alcoholic beverages market study on the basis of extensive primary and secondary research, “increasing foreign investments and collaboration in India in the food and beverage industry indicate a massive upsurge in the food and beverages products being offered by global multinational companies as well as the domestic companies. Within this attractive Indian food and beverage industry, there are immense opportunities for existing as well as new industry players.

Urbanization With Changing Lifestyles Anticipated to have Positive Impact on Consumption of Non-packaged Beverages 

According to the report, major driver in India packaged non-alcoholic beverages market is rising urbanization with changing lifestyles. Rapid urbanization is leading to a variation in lifestyles and food habits of consumers, who are shifting from traditional food to changing and adjusting urban food habits. Further, urbanization also leading to an increase in the nuclear families, growth in the percentage of working women, less time available for preparing meals and beverages at home and resulting in growing consumption of food at eating joints, outlets, restaurants etc. This leads to increase in consumption of the on-the-go beverages as consumers look for beverages that can be made quick and trusted for quality and health.

Intense Competition From Unorganized Market Players- Market Challenge

Further, the report states that one challenge in India packaged non-alcoholic beverages market is intense competition from unorganized market players. 2016 witnessed the emergence of numerous small and regional beverage companies such as Manpasand Beverages and Hector Beverages. All of these domestic companies are fighting for significant market presence with global giants such as Coca-Cola India and PepsiCo India, among other major multinational players. There is a transformation of un-organized to organized sectors but the industry still need to cover quite a distance.

Covered in this India Packaged Non-Alcoholic Beverages Market Report

The report covers the present ground scenario and the future growth prospects of the India packaged non-alcoholic beverages market for 2016-2024 along with the total revenue of beverage industry in every region. We calculated the market size and revenue share on the basis of revenue generated per segment and region. The revenue forecast is given on the basis of the number of market players and current growth rate of the market.

India Packaged Non-Alcoholic Beverages Market Outlook 2016-2024, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the India packaged non-alcoholic beverages market. The report also includes Porter's five force model, SWOT analysis, company profiling, business strategies of market players and their business models. The market report also recognizes value chain analysis to understand the cost differentiation to provide a competitive advantage to the existing and new entry players.

Key Players Included in the Report:

• Dabur India,
• PepsiCo India,
• Coca-Cola India,
• ITC Limited,
• Surya Food and Agro Ltd.,
• Nestle India Ltd.,
• Amul,
• Manpasand Beverages,
• Hector Beverages,
• The Gatorade Company Inc.,
• Red Bull GmbH,
•  Parle Agro.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key questions answered in this India packaged non-alcoholic beverages market report

• What is the total market size by 2024 and what would be the expected growth rate of the market?
• What is the total market size per segment and region in 2015-16 and what would be the expected market size per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry-level players?
• What are the recent developments and business strategy of the key players?

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