India Alcoholic Beverage Market Size By Product Type (Beer, Wine, & Distilled Spirits), By Origin Type (Indian Made Foreign Liquor, Country Liquor), By Distribution Channel (Offline, online, & On-Premises), By Geography - Industry Trends, Size, Share & Forecast 2016-2024

Market Overview

India alcoholic beverage industry is one of the biggest alcohol industry across the globe only behind from two major countries such as China and Russia. Growing demand for alcoholic beverages in India is majorly attributed to the huge young population base and growing consumption of alcohol by the young generation as well as rising disposable income is strengthening the industry growth. With population of 1.3 billion India is one of the largest consumer markets across the globe. It is also demographically one of the youngest with around 50% of its population below the age of 25 and around 65% below the age of 35. The majority of alcohol volume is consumed by people between the ages of 18 and 40.These demographic stats are expected to fuel the growth of alcoholic beverages market over the forecast period at rapid pace. Additionally, rapid urbanization of tier-II cities is further fueling the market growth.

Goldstein Research analyst forecast the India alcoholic beverages market to grow at a CAGR of 7.4% during the forecast period 2016-2024. Further, the market is anticipated to reach USD 39.7 billion by the end of forecast period as alcohol consumption is growing in urban areas of the country.

India Alcoholic Beverages Market Segmentation

By Product Type

• Beer
• Wine
• Distilled Spirits

By Origin Type

• Indian Made Foreign Liquor (IMFL)
• Foreign Liquor Bottled in Origin (BIO)
• Country Liquor

By Distribution Channel

• Offline Distribution Channel
• Online Distribution Channel
• On-Premises

By Geography

• North India Alcoholic Beverages Market
• South India Alcoholic Beverages Market
• West India Alcoholic Beverages Market
• East India Alcoholic Beverages Market

Potential Market Segments

Based on origin type, Indian Made Foreign Liquor (IMFL) accounted for the largest market share of more than 40% in 2016. On the other hand, foreign liquor bottled in origin or imported alcohols showed the fastest growth in terms of consumption in last few years and likely to grow at faster pace with CAGR of 25% over the forecast period.

Geographically, South India accounted for the largest market share of more than 45% in terms of alcohol consumption owing to significant rise in urban and female alcohol consumers in the region. North India and Western India are expected to be fastest growing markets owing to growing number of urban cities in these regions and presence of favorable demographic factors.

Market Dynamics

Growth Drivers: According to our India Alcoholic Beverages market study on the basis of extensive primary and secondary research, “Over the past few years, there has been a huge change in attitudes and lifestyle, making consumption of alcohol more socially acceptable. This acceptability of alcohols extends to drinking in family environments, at social events, and by females/youngsters. The growing acceptability and changing social norms have significantly boosted 6teh growth of alcohol beverage industry growth.”

According to the report, major driver in India alcoholic beverages market is growing consumption of alcohol owing to rapid urbanization and favorable demographics in the country. Huge population in India are migrating towards bigger cities, where they are exposed to a wider variety of alcoholic beverage products, including IMFL and significantly contributing to the market growth. India is a young country, with more than 55 per cent of Indians falling in the 18-45 years age group. This is the age group the industry targets as potential customers.

Challenges: Further, the report states that one challenge in India alcohol beverage market is liquor licensing and sourcing. In terms of starting new business and expansion liquor licensing and sourcing emerged as the major growth barrier for the industry, as the necessity to obtain number of mandatory licenses and regulation related to hours of operation and consumers minimum age, which varied from state to state.

Covered in this India Alcoholic Beverages Market report

The report covers the present ground scenario and the future growth prospects of the India alcoholic beverages market for 2016-2024 along with the total revenue of beverage industry in every region. We calculated the market size and revenue share on the basis of revenue generated per segment and region. The revenue forecast is given on the basis of number of market players and current growth rate of the market.

India Alcoholic Beverages Market Outlook 2016-2024, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the India alcoholic beverages market. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. India alcoholic beverages market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.

Key Market Players

Our India Alcoholic Beverages market report comprises of the following companies as the key players in the India alcoholic beverages market.

• SABMiller plc
• Anheuser-busch InBev
• Carlsberg
• United Breweries Ltd.
• Mohan Meakins
• Radico Khaitan
• United Spirits
• United Breweries
• Tilaknagar Inds.
• Som Distilleries
• Globus Spirits
• Heineken NV
• Carlsberg breweries A/S
• Beam Suntory

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this market study

• What is the total market size by 2024 and what would be the expected growth rate of market?
• What is the total market size per segment and region in 2015-16 and what would be the expected market size per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

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