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2020-02-15
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India
The advent of innovative designs, the popularity of female condom and increased effect of the internet on consumers purchasing behavior are the latest trends that are expected to shape the market positively over the next few years. The India condom market is expected to reach USD 725 million by 2025, growing at a CAGR of 8.5% during the forecast period. Choice of the apt distribution channel and effective advertising strategies, vendors are focusing to lure a supreme level of consumers in the condom market. Sexually transmitted infection (STI) continues to spread like wildfire with 1million cases worldwide every day and the presence of untreated STI increases the odds of HIV acquisition leading to AIDS transmission by up to 10 times. Resistance to AIDS drugs has been observed over the years thus, condoms will continue to play its essential role in preventing STI and HIV transmissions and average condom usage of 4.9 condoms per person each year i.e. fairly low usage rate, signifying ample room for demand growth of this market. In addition, the proliferation of the internet is making online stores the fastest-growing distribution channel in the India condom market. Trade distribution is a key to success that’s why Skore became strong in 3-4 years is the understanding of the trade and the distribution. Chemists play a major role in dispensing the condoms because only 30-40% of people ask for the brand. It is the generic category word that is being asked while purchasing thereby providing liberty to the chemists so the retailer gets more power and liberty in interfering in the purchase decisions as consumers also don’t want to interact further which has led to a proliferation of many regional brands which offers higher margins to the chemists. The paucity of funds due to the cultural taboo factor, gap between awareness & usage and ambiguous legal issues, investors stall to invade into the industry which also makes it tough to sustain and bloom the business in such a compact market. In addition, lack of sex-positive education and awareness is one of the biggest challenges condom companies face in the market.
By Product Type
By Material
By Distribution Channel
By Manufacturing Type
By End User
By Geography
By product- In 2017, the male condom dominated the India condom market and acquires the market share of 70%. However, the female condom segment is also getting popularity and is expected to contribute a significant market share by 2025.
By Material- In 2017, the latex segment dominated the market both in terms of revenue and unit shipment owing to fact that 90% of all the condoms manufactured are latex and its outstanding elasticity properties. Non-latex types are also gaining popularity on the account of a good alternative for the people who are allergic to latex.
By Distribution Channel- Online websites are the fastest-growing distribution channel but the retail channel will still have the highest market share in the India condom market and growth in online sales is projected to increase by over 8.5% year on year. For instance, prominent retailers such as Sear's, Wal-Mart, Tesco, and Sainsbury’s are focusing on offering different products through their online channels to gain a larger market share.
By Manufacturing Type- OBM products deliver better margins than original equipment manufacturer (OEM) products; however, OEM’s dominated the market in 2017. With the recently proposed move of acquiring India Protection Corp (GP), the leading distributor of ONE brand condom, Karex is poised for a strong growth in the own brand manufacturing (OBM) segment.
The report covers the present ground scenario and the future growth prospects of the India Condom Market for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players worldwide. India Condom Market Outlook is forecasted on the basis of revenue analysis, product benchmarking and strategic developments of key market players.
India Condom Market Outlook 2017-2025, has been prepared based on an in-depth market analysis from industry experts. The report also includes Porter's five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “India Condom Market Outlook Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.
Our India Condom Market Outlook Report comprises of the following companies as the key players: Skore, Kamasutra, Skynn, Durex, Church & Dwight, Ansell (Now Lifestyles Holdco), Reckitt Benckiser BILLY BOY, Convex Latex, Cupid Limited, Fuji Latex, HBM Group, HLL Lifecare Ltd., Innova Quality, IXu, Karex Berhad, LELO, MTLC Latex, Sagami Rubber Industries, Shandong Ming Yuan Latex Co., Shanghai Dahua Medical Apparatus Co., Silk Parasol, StaySafe Condoms, STRATA Various Product Design, Thai Nippon Rubber Industry (TNR), Tianjin Condombao, and VERU (The Female Health Company).
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key questions answered in this India Condom Market Outlook Report
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