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2020-02-07
490
India
Indian condom industry has been consistently modifying to make sex more pleasurable, for instance, the latest offering by Manforce condoms i.e. “Achaari” flavored condom is the latest gimmick to hit a surprisingly crowded novelty condom market. Flavored condoms come in colors that complement the flavors. The advent of innovative designs, the popularity of female condom and increased effect of the internet on consumers purchasing behavior are the latest trends that are expected to shape the market positively over the next few years. More people are turning to the organized market owing to the convenience of buying through e-commerce stores that led to the growth of online stores. The India flavored condom market is expected to be growing at a CAGR of 7.9% during the forecast period. Sexually transmitted infection (STI) continues to spread like wildfire with 1 million cases worldwide every day and the presence of untreated STI increases the odds of HIV acquisition leading to AIDS transmission by up to 10 times. Resistance to AIDS drugs has been observed over the years thus, condoms will continue to play its essential role in preventing STI and HIV transmissions and average condom usage of 4.9 condoms per person each year i.e. fairly low usage rate, signifying ample room for demand growth of this market. In addition, the proliferation of the internet is making online stores the fastest-growing distribution channel in the India flavored condom market. For instance, online retail platforms like Amazon, eBay, Topco Sales, Lovehoney, and Ann Summers propose a comparative analysis of various categories and brands of condoms to attract a larger consumer base. However, flavored condoms perform poorly when it comes to sexual intercourse resulting in the formation of bacterial and bladder infections, and yeast in females’ genital.
By Product Type
In 2017, the male condom dominated the India flavored condom market and acquires the market share of 80%. However, the female condom segment is also getting popularity and is expected to contribute a significant market share by 2025.
By Material
In 2017, the latex segment dominated the market both in terms of revenue and unit shipment owing to fact that 90% of all the condoms manufactured are latex and its outstanding elasticity properties. Non-latex types are also gaining popularity on the account of a good alternative for the people who are allergic to latex.
By Variety
By Flavors
By Distribution Channel
Online websites are the fastest-growing distribution channel but the retail channel will still have the highest market share in the India flavored condom market and growth in online sales is projected to increase by over 7.7% year on year. For instance, prominent retailers such as Sear's, Wal-Mart, Tesco, and Sainsbury’s are focusing on offering different products through their online channels to gain a larger market share.
By Manufacturing Type
OBM products deliver better margins than original equipment manufacturer (OEM) products; however, OEM’s dominated the market in 2017.
By Geography
The report covers the present ground scenario and the future growth prospects of India condom market for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players worldwide. India Flavored Condom Market Outlook is forecasted on the basis of revenue analysis, product benchmarking and strategic developments of key market players.
The report has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of major market players and their business models. “India Flavored Condom Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.
Our market study on India Flavored Condom industry comprises of the following companies as the key players Reckitt Benckiser Group Plc, Church and Dwight Co. Ansell Healthcare, Lifestyles, Durex, EXS, Mankind Pharma and VERU (The Female Health Company).
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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