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Market Research Report

Sexual/Personal Lubricants Market Report: By Product (Water-based & Silicon-based), By Distribution Channel (Online & Retail), By Manufacturing (OEM & OBM)

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Market Outlook

Personal lubricant is booming in sexual wellness market, in addition with growing acceptance of using the products among consumers in order to enhance the sexual health and experience. More people are turning to the organized market owing to the convenience of buying through e-commerce stores that led to a growth of online stores. With advanced and brand new products showing up in local grocery store aisles from sexual lubricants to nutritional supplements, sexual lubricant market perceives growth trends for sexual wellness and feminine products. For example, nutritional supplements for sexual enhancement/performance are up 7.2% from 2015 to 2016. The global sexual lubricant market is expected to reach USD 1.5 billion by 2025, growing at a CAGR of 6.9% during the forecast period. Ageing baby boomers who want to continue to have active sex lives as they get older fuel sales of ED drugs, nutritional supplements for sexual enhancement, and personal lubricants. Choice of the apt distribution channel and effective advertising strategies, vendors are focusing to lure a supreme level of consumers in the sexual lubricant market. In addition, the adoption of the internet is making online stores the fastest-growing distribution channel in the global sexual lubricant market. The paucity of funds due to the cultural taboo factor and ambiguous legal issues, investors stall to invade into the industry which also makes it tough to sustain and bloom the business in such a compact market. In addition, lack of sex-positive education and awareness is one of the biggest challenges sexual lubricant companies face in the market.

Market Segmentation

By Product Type

  • Water-based Sexual Lubricant
  • Silicone-based Sexual Lubricant
  • Oil-based Sexual Lubricant
  • Hybrid Sexual Lubricant

The water-based sexual lubricant segment held the leading position in 2017 and is expected to account for 65% market share by 2025 owing to the availability for years and is compatible with condoms but is suspected to cause irritation because of its ingredients. However, silicone-based and hybrid personal lubricant segments are the fastest-growing segments due to the technological advances allow manufacturers to introduce more sophisticated silicone/water hybrid products that provide longer lubricity.

By Distribution Channel

  • Retail
    • Speciality Stores
    • Hypermarkets & Supermarkets
    • Drug Stores
    • Grocery Stores
  • Online

Online websites are the fastest-growing distribution channel but the retail channel will still have the highest market share in the global Sexual Lubricant market and growth in online sales is projected to increase by over 8.5% year on year. For instance, prominent retailers such as Sear's, Wal-Mart, Tesco, and Sainsbury’s are focusing on offering different products through their online channels to gain a larger market share. Sales of products that enhance sexual experiences, like personal lubricants, increase online, in speciality stores, and even in mass market channels. For instance, manufacturers introduce personal lubricants with added benefits, such as warming and cooling agents, to heighten intimate encounters. Manufacturers position products to women and couples.

By Manufacturing Type

  • OEM (Original Equipment Manufacturing)
  • OBM (Own Brand Manufacturing)

OBM products deliver better margins than original equipment manufacturer (OEM) products; however, OEM’s dominated the market in 2017. With the recently proposed move of acquiring Global Protection Corp (GP), the leading distributor of ONE brand Sexual Lubricant, Karex is poised for strong growth in the own-brand manufacturing (OBM) segment.

By Geography

  • North America (US, Canada) {Market Share (%), Market Size (USD Billion)} Sexual Lubricant Market
  • Europe (UK, France, Italy, Germany, Spain, Hungary, Sweden, Russia, Poland and Rest of Europe) {Market Share (%), Market Size (USD Billion)} Sexual Lubricant Market
  • The Middle East and Africa (GCC Countries, North Africa, South Africa and Rest of the Middle East & Africa) {Market Share (%), Market Size (USD Billion)} Sexual Lubricant Market
  • Latin America (Brazil, Mexico and Rest of Latin America) {Market Share (%), Market Size (USD Billion)} Sexual Lubricant Market
  • Asia Pacific (China, Japan, India, Singapore, South Korea, Australia, New Zealand and Rest of Asia-Pacific) {Market Share (%), Market Size (USD Billion)} Sexual Lubricant Market
  • Rest of the World {Market Share (%), Market Size (USD Billion))} Sexual Lubricant Market

APAC acquires the major share in the global Sexual Lubricant market in 2017 with more than 37.8% of the market share in terms of revenue and shipment followed by North America. The market is witnessing a high growth in regional markets such as India, China, Japan, and South Korea and an increase in the popularity of innovative Sexual Lubricant are also gaining popularity among end-users. The National Institutes of Health estimates that erectile dysfunction (ED) affects as many as 30 million men in the United States with no doubt that these products are at the forefront of people’s minds because they account for 78.1% of the total sexual wellness market.

Covered In This Global Sexual Lubricant Market Report            

The report covers the present ground scenario and the future growth prospects of the healthcare market for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players worldwide. 

Global Sexual Lubricant Market Outlook 2017-2025, has been prepared based on in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the Diabetes Management Devices market space. The report also includes Porter's five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “Global Sexual Lubricant Market Outlook Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.

Key Players

Our Global Sexual Lubricant Market Outlook Report comprises of the following companies as the key players: Bodywise, B. Cumming, Cupid Limited, Empowered Products, Good Clean Love, Guy & O’Neill, Hathor Professional, HLL Lifecare, ID Lubricants, Innovus Pharma, Live Well Brands, Lovehoney, Mayor Laboratories, MD Science Lab, pjur, Sensuous Beauty, Sliquid, The Yes Yes Company, Topco Sales, Trigg Laboratories, XR.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this Report

  • What is the total market size by 2025 and what would be the expected growth rate of the market?
  • What is the total revenue per segment and region in 2016-17 and what would be the expected revenue per segment and region over the forecast period?
  • What are the key market trends?
  • What are the factors which are driving this market?
  • What are the major barriers to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities for the existing and entry-level players?
  • What are the recent developments and business strategy of the key players?

Reasons to buy this Sexual Lubricant Market Research

  • Facilitate decision-making based on strong historic and forecast data for Global Sexual Lubricant Market
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Sexual Lubricant Market’s growth potential
  • Identify key partners and business development avenues across the globe
  • Respond to your competitors’ business structure, strategy and prospects
  • Strategically analyze micro-markets with respect to individual growth trends, future prospects, and their contribution to the market
  • Analyze competitive developments such as expansions, investments, mergers & acquisitions, new product developments, and research & developments in the pharmaceutical industry
  • Analyze the opportunities in the market for stakeholders and draw a competitive landscape for market leaders
  • To strategically profile key players and comprehensively analyze their market shares and core competencies

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Sexual/Personal Lubricants Market Report: By Product (Water-based & Silicon-based), By Distribution Channel (Online & Retail), By Manufacturing (OEM & OBM)

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