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2019-08-19
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Middle East and Africa
Estée Lauder is the second-largest cosmetics company in the world, but the only multinational corporation offering pure-play exposure to the prestige beauty market. This USD 171 billion industry is projected to grow at an annual rate of 5-6% through 2017, while Estée projects its sales will grow twice as fast over the same period . The company stands to benefit from long-term structural trends in the global marketplace, such as emerging market consumption growth and the expansion and premiumization of the personal care industry. Wide exposure to a fast-growing and highly profitable segment of the global personal care market differentiates Estée from its peers. Whereas the company’s main competitor, L’Oréal, receives 60% of its sales from the mass beauty market, Estée operates solely in the premium prestige beauty realm. As prestige beauty sales continue to outpace mass beauty spending on a global basis, the company is benefiting from the secular growth of the industry. Middle East Premium Skincare Cosmetics Market is anticipated to grow at the CAGR of 5.07% during the forecast period, 2017-2025.
Saudi Arabia, closely followed by Iran and the UAE, are the top 3 countries in terms of cosmetics consumption. Retail sales of beauty and personal care products in Saudi Arabia generated USD 5.67 billion in 2017. Major players in Middle East region are looking forward to expand their business horizons in Central Asia and Africa. Cosmetic companies in UAE are keen on expanding into high demand and consumer markets across the globe.
Some of the most prominent recent acquisitions have been targeted at category trends (such as Korean or ‘K‐beauty’, or masks) and digital‐first disruptors that have been able to achieve substantial growth through the use of online influencers, social selling and user generated content (such as L’Oreal’s purchases of NYX and IT Cosmetics, or Estée Lauder’s purchases of Becca and Too Faced). But over the decade acquisition has been heavily skewed towards skincare, reflecting the industry’s preference for skincare’s higher margins and growth potential in an ageing global market.
By Product Type
Skin Brightening Cream
Anti-aging Cream
Sun Protection Cream
Face Moisturizers
Toners
Cleansers
Face Mask
Face Scrubss
By Distribution Channel
By Countries
The report covers the present ground scenario and the future growth prospects of the Middle East premium cosmetics market for 2017-2025 along with the statistics of the total shipments of the premium cosmetics and its adoption rate in various countries. We calculated the market size and revenue share on the basis of revenue generated from major players. We have forecast the market on the back of parameters including industry trend, consumer spending trend, growth rate of cosmetic industry, R&D by manufacturers, expansion of global players.
Middle East Premium Cosmetics Market Outlook 2017-2025, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the premium cosmetics. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. Middle East premium cosmetics report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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