Global Laundry Care Industry Market Report by Product, by Distribution Channel, by Gender, & by Region with Forecast 2017-2030

Market Overview

The laundry care market includes all detergents purchased by the consumers for the care of textiles in the form of powder, tabs or liquids. Laundry Care is the largest segment of the home and laundry care market representing approximately half of the total. With liberalization of market, increased consumerism and rising number of players globally, consumers are rapidly evolving and becoming more demanding for the innovative laundry care products. The consumer preference and demand regulates the movement of the laundry care market. On average per capita revenue was USD 28.93 in 2017. Therefore increase in purchasing power of the consumers is advantageous for the laundry care companies.

Goldstein Research analyst forecast the global laundry care market size is set to reach growing at a CAGR of 5.6% over the forecast years. Demographic, economic and technological developments in a region are the important areas to focus for the growth of the laundry care market by knowing the consumer purchasing behaviors in the current scenario and in future.

Global Laundry Care Market  Segmentation

By Types of Products

• Detergents
• Fabric Softeners
• Detergents for colors
• Bleach
• Fabric Whiteners

By Form of the Product

• Cake/Bar
• Powder
• Liquid

By Ingredient Type

• Synthetic Ingredients
• Organic Ingredients

By Distribution Channel

• Online distribution channel
• Offline distribution channel

Based on Geography

• North America (U.S. & Canada) laundry care market (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
• Latin America (Brazil, Mexico, Argentina & Rest of Latin America)  laundry care market (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
• Europe (The U.K., Germany, France, Italy, Hungary, Spain, Poland, Sweden & RoE)  laundry care market (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia)  laundry care market (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
• Middle East & Africa (GCC, South Africa, North Africa, RoMEA)  laundry care market (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)

Market Share by Laundry Care Industry Product type & Region

On the basis of type of products, laundry detergents owns the largest market share and generated USD 44,943 million in 2017, owing to the most important product required for the laundry care. Laundry detergents segment will continue to grow over the forecast years as the largest segment at a CAGR of 5.2%. Fabric softeners are the opportunistic segment for the companies as it is growing annually at the rate of 5.6%, and its demand has also increased over the past 3 years by 23%. 

Based on geography, Asia-Pacific regions is the largest laundry care market having 26.9% market share with China as the leading country, because of the large population in this region and on average each family does laundry 3-4 times in a week. North America is also the huge market of laundry care after APAC, and it generated revenue of USD 12.5 billion in 2017, due to high per capita income and the presence of major laundry care manufacturers and intensive research and development done by them. Latin America is the opportunistic market for laundry care as it has grown at a CAGR of 5.4%.     

 Market Dynamics- Trends, Drivers and Challenges to Growth

According to the report, innovation in terms of packaging, formulations and niche areas is the rising trend in the laundry care market. 4 out of 5 consumers are attracted towards the packaging that gives sense of the use and dosage. Also the innovations in product ingredients/formulas to produce products that are environmentally safe or green are likely to benefit the manufacturers.

The increasing penetration of washing machines along with decreasing unit prices is the driving factor along with the demographics of the region such as per capita income, population, gross domestic product (GDP), status of infrastructure, purchasing power parity. Because of washing machine penetration laundry care consumers are shifting from bar detergents to powder/liquid detergents, a factor triggering the growth of the segment.

Further, the major challenge for the laundry care market is the local players manufacturing the laundry care products such as detergent powder and cakes. These products are cost competitive and easily available at every grocery store in every street.  

Covered in This Global Laundry Care Market Report

The report covers the present ground scenario and the future growth prospects of the laundry care market for 2017-2030 along with the global production data of the laundry care products. We calculated the market size and revenue share on the basis of revenue generated from major players and sales of laundry care from major players across the globe. 

Laundry care market outlook 2017-2030, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the laundry care market. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. Global laundry care market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.

Key Market Players

Global laundry care market report comprises of the following companies as the key players in the laundry care market.

•  Procter & Gamble Co.
•  Unilever PLC
•  Colgate-Palmolive Company
•  Henkel AG & Co. KGaA
•  Reckitt Benckiser Group PLC
•  Amway Corporation
•  Kao Corporation
•  S.C. Johnson & Son Inc.
•  LG Household & Health Care Ltd.

Other high-flying vendors in the biofuel market are: Golrang Industrial Group, Lion Corporation, Church & Dwight Co., Inc. and Alicorp S.A.A., Fena.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in market study

• What is the total market size by 2025 and what would be the expected growth rate?
• What is the revenue of laundry care market in 2015-16 and what would be the expected demand over the forecasted period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who all are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

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