India Online Stationary Market Outlook : Regional Opportunity, Demand Analysis, and Market Forecast 2017-2025

Market Overview

Indian stationery market is one of the fastest growing markets with rising per capita expenditure on education. Increasing expenditures of Indian government on the educational sectors and support for new start-ups has significantly raised the demand for stationary products for schools and offices. More than 80% of Indian stationery market is unorganized and most of the domestic demand is being fulfilled by the local market players which is a quite alarming situation for organized players. However, stationery market in India is now showing organized growth, as a result of remarkable increase in demand for the stationery products. This growing demand can be attributed to the entry of large number of international stationery brands in India. The Indian stationary market is majorly distributed by the educational and office stationary products, in which educational sector holds the major market with more than 58% revenue share. Particularly in school stationery products, the percentage of school books and notebooks captures the major market. The Indian stationery market for syllabus-based books is estimated at USD 1.52 billion in 2015 and is growing at 20% per annum. Offline distribution channel is the major source for the distribution of the stationery products which is dominated by the local players. Online platforms are also gaining their popularity in office stationery and premium range of stationery products. Premium products such as Novels, Magazines and expensive writing instruments are majorly bought through online channels. New market players are exploring vast growth opportunities in huge Indian market through online sales of stationery. For instance, Archies a leading brand of premium gifts and stationery in India has reported 7.9% growth in 2015 owing to rapid changes in Indian market and entry of company in e-commerce segment. The company has witnessed major growth in its mass stationery and perfume segments.  

India Online Stationary Market Segmentation

By Product Type

• Paper Products
• Writing Instruments
• School Stationary
• Art and Craft
• Office Stationary
• Computer stationery

By End Users

• Education Sector
• Commercial Sector

By Geography

• Tier-I cities (Delhi, Mumbai, Hyderabad, Kolkata, Bangalore, Chennai, Pune) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Tier-II cities (Noida, Gurgaon, Chandigarh, Jaipur, Lucknow, Nagpur, Raipur, Vishakapattanam, Allahabad, Indore, Bhopal, Udaipur, Durg-Bhillai City, Patna, Varanasi, Pondicherry, Jammu, Dehradun, Surat, Mysore etc. ) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Tier-III cities (All other cities) {Market Share (%), Market Size (USD Million), Product Sales (Units)}

Market Share by India Online Stationary Product Type & Geography

Online sales market is expected to expand at a CAGR of 15.6% over the forecast period forecast period i.e. 2017-2025. Further, the India online stationery market is anticipated to surpass USD 1.6 billion by 2025.

Tier-1 Cities such as Delhi, Chennai, Bangalore and Mumbai among others dominated the online sales of stationery products in 2017, with approximately more than 45% market share. Tier-2 cities in India is expected to be fastest growing market owing to growing e-commerce consumer base in tier-2 cities.

By Product Type

• Paper Products
• Writing Instruments
• School Stationary
• Art and Craft
• Office Stationary
• Computer stationery

By Geography

• Tier-I cities (Delhi, Mumbai, Hyderabad, Kolkata, Bangalore, Chennai, Pune) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Tier-II cities (Noida, Gurgaon, Chandigarh, Jaipur, Lucknow, Nagpur, Raipur, Vishakapattanam, Allahabad, Indore, Bhopal, Udaipur, Durg-Bhillai City, Patna, Varanasi, Pondicherry, Jammu, Dehradun, Surat, Mysore etc. ) {Market Share (%), Market Size (USD Million), Product Sales (Units)}
• Tier-III cities (All other cities) {Market Share (%), Market Size (USD Million), Product Sales (Units)}

Trends, Drivers & Challenges to Market Growth

Growing internet penetration and rising e-commerce business in India has provided the vast opportunity for the stationery market players to grow their business and extend their business reach through online sales. According to ASSOCHAM India, India is leading ahead of countries such as Brazil and Russia with annual additions of 25 million internet users. In 2016, India has 400 million internet users, ahead of Brazil and Russia with 210 and 130 million internet users. India with e-commerce business of USD 30 billion in 2018 is expected to expand at a CAGR of 51% by 2025. Online shopping of books and novels, share 15% of total online shopping revenue in India. Moreover, Indian stationery market is propelled by the increasing literacy rates and government expenditures on educational sector which helps in enrollment of new students and significantly raising the demands of student stationery products.

However, India stationery market is facing huge competition from the local unorganized players who basically provide low cost and low quality products to the customers. Organized market players are facing challenges from local players who majorly imports stationery goods from china. Moreover, increasing digitization and rapid adoption of e-learning, e-books and smart classes reduces the usage of stationery products and expected to adversely affect the growth of stationary market.

Key Market Players

• Navneet Publications
• Blue Bird
• Faber Castell
• ITC Classmate
• Camlin Kokuyo
• Hindustan Pencils Pvt. Ltd.
• Office 1 Super Store
• Sundaram Multi Pap Limited
• JK Paper Limited
• G.M Pens
• Rabbit Stationery Pvt. Ltd.

Covered in This India Online Stationary Market Report

Market Synopsis

Market Segmentation

India Online Stationery Market is segmented as follows:

• By Product Type (Market Size, Demand Analysis and Growth Analysis)
• By End Users Type (Market Size, Demand Analysis and Growth Analysis)  

India Online Stationery Market Report covered insights of below mentioned regions:

• North America (U.S., Canada) {Market Size, Growth Analysis and Opportunity Analysis}
• Latin America (Argentina, Mexico, Brazil and Rest of Latin America) {Market Size, Growth Analysis and Opportunity Analysis}
• Europe (Germany, Italy, Spain, France, The U.K., Netherlands, Sweden, Hungary, Russia, Poland, Rest of Europe) {Market Size, Growth Analysis and Opportunity Analysis}
• Asia-Pacific (China, India, Singapore, Japan, Australia, New Zealand, South Korea and Rest of Asia Pacific) {Market Size, Growth Analysis and Opportunity Analysis}
• Middle East and North Africa (MENA) {Market Size, Growth Analysis and Opportunity Analysis}
• Rest of World  {Market Size, Growth Analysis and Opportunity Analysis}

Market Dynamics: Growth Drivers, Restraints and Opportunities

• Risk Factors
• Regional Variations
• Recent Trends and Developments

Key Market Players

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

Porter’s Five Force Model

Market Landscape: Competition and Beyond

Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem

Expert Analysis

Concluding Remarks

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