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2020-02-05
786
Africa
Africa represents an enormous market for stationery and a host of enterprising traders in gulf countries, America, Asia and Europe; are busy in fulfilling a major slice of this demand. Demand for stationery products in the Western Africa has witnessed a two-fold increase owing to rising number of educational institutes as well as commercial organization especially in South Africa. Goldstein Market Intelligence also estimates that ongoing economic liberisation programmes in most African countries has significantly resulted in attracting foreign companies who have invested in African region and have set up their offices. Moreover, within many non-government organizations and U.N have their offices operating within the region, providing huge market for the office stationery.
Based on end users, education sector accounted for the highest market share of 75% in 2017 and will continue to dominate the market during the forecast period. Commercial stationery market is likely to grow at lower pace owing to less industrialization in the region.
Geographically, South Africa accounted for the largest market share of 35% revenue in Africa stationery market. South Africa is closely followed by the Egypt and Nigeria, which occupied about 30% of the market share. South Africa region is likely to dominate its position in Africa attributed to significant growth in commercial and education sector in the country.
According to our Africa stationery market study on the basis of extensive primary and secondary research, one major trend in the market is African countries are extremely price sensitive and most of the stationery requirement from African countries are low priced goods- quality being a secondary consideration. As a result the goods from Asian and gulf countries such as China, India, UAE and other Eastern Asian countries have been more successful in African market as compared to those of Europe.
According to the report, major driver in Africa stationery market is the improvement of education sector and rising number of student enrolments in school. The total enrolment of primary school-age rose from 91 million in 2000 to more than 156 million in 2014. Even more noteworthy has been the growth in higher education, which has risen from 2.7-million in 2000 to around 7.8-million today. The growing number of student enrolments in the region will significantly augment the growth of stationery market in Africa.
Further, the report states that one challenge in Africa stationery market is inexpensive office supply offerings from unorganized players. The major organized players are facing strong competition from local vendors and unorganized office stationery supplies.
The report covers the present ground scenario and the future growth prospects of the stationery market for 2017-2030 along with the total revenue of stationery market in every region. We calculated the market size and revenue share on the basis of revenue generated per segment, regional and country level. The revenue forecast is given on the basis of number of stationery manufacturers and current growth rate of the market.
Africa Stationery Market Outlook 2017-2030, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the Africa stationery market. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. Africa stationery market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
We can provide two hour complimentary interaction with our analyst after the purchase of this market report. Details are imparted within the report.
Africa Stationery Market-Table of Content
1. Research Methodology |
1.1. Secondary Research |
1.2. Primary Research |
1.3. Data Analyzing & Market Size Estimation |
1.4. Research Design |
1.5. Bottom-Up & Top-Down Approach |
2. Market Environment |
2.1. Africa Economic Overview |
2.2. Africa Macroeconomic Outlook |
2.3. Global Stationery Industry Overview |
2.4. Africa Retail Industry Outlook |
2.5. Innovative Stationery Trends |
2.6. Regulatory & Environmental Considerations |
3. Industry Structure |
3.1. Target Consumer Group Analysis |
3.2. Consumer Trend Analysis |
3.3. Target Markets (By Countries) |
3.4. Product innovation & Development Outlook |
3.5. Competitive Strategies |
3.6. Acquisitions & Divestitures |
4. Regional Industry Analysis |
4.1. Manufacturing Analysis |
4.2. Demand & Supply Analysis |
4.3. Marketing & Distribution Analysis |
4.4. Trade (Import & Export) Analysis |
4.5. Pricing Outlook |
5. Executive Summary |
5.1. Market Size (USD Million) |
5.2. Forecast Analysis (2017-2025) |
5.3. Market Share & CAGR (%) |
5.4. Regional Share Distribution (%) |
6. Market Dynamics |
6.1. Growth Drivers |
6.2. Market Restraints |
6.3. Risk Analysis (Demand Risk & Supply Risk Analysis) |
6.4. Recent Trends & Developments |
6.5. Opportunities for Market Players |
7. Africa Stationery Market Segmentation |
7.1. Africa Stationery Market By Product Type (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.1.1. Paper Products (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.1.2. Writing Instruments (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.1.3. School Stationery (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.1.4. Art & Craft (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.1.5. Office Stationery (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.1.6. Computer Stationery (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.1.7. Market Attractiveness of Africa Stationery Market by Product Type |
7.1.8. BPS Analysis of Africa Stationery Market by Product Type |
7.2. Africa Stationery Market By End Users (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.2.1. Education Sector (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.2.2. Commercial Sector (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.2.3. Market Attractiveness of Africa Stationery Market by End Users |
7.2.4. BPS Analysis Africa Stationery Market by End Users |
7.3. Africa Stationery Market By Distribution Channel (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.3.1. Offline Distribution Channel (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.3.2. Online Distribution Channel (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.3.3. Market Attractiveness of Africa Stationery Market by Distribution Channel |
7.3.4. BPS Analysis Africa Stationery Market by Distribution Channel |
7.4. Africa Stationery Market By Country (Market Share (%) & Y-o-Y Growth Comparison, 2016-2024) |
7.4.1. Egypt Stationery Market (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.4.2. South Africa Stationery Market (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.4.3. Nigeria Stationery Market (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.4.4. Morocco Stationery Market ((Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.4.5. Kenya Stationery Market ((Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.4.6. Algeria Stationery Market ((Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.4.7. Rest of Africa Stationery Market ((Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024) |
7.4.8. Market Attractiveness of Africa Stationery Market by Country |
7.4.9. BPS Analysis Africa Stationery Market by Country |
8. Competitive Outlook |
8.1. Market Share of Major Players (2016) |
8.2. Company Profiles |
8.2.1. Croxley |
8.2.1.1. Company Synopsis |
8.2.1.2. Business Strategy |
8.2.1.3. Product Portfolio |
8.2.1.4. SWOT Analysis |
8.2.2. Parker |
8.2.3. Lion Brand |
8.2.4. Paper Mate |
8.2.5. Freedom Stationery |
8.2.6. Office National |
8.2.7. Pilot Pen Corporation |
8.2.8. Mont Blanc International GmbH |
8.2.9. Brunnen International |
9. Porter’s Five Force Model |
10. Market Landscape: Competition and Beyond |
11. Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem |
12. Expert Analysis |
13. Concluding Remarks |
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