Beer Market in India: Industry Analysis by Product Type (Craft Beers, Non-Craft Beers), By Packaging Type (Bottled Beers, Canned Beers, & Draught Beers), By Distribution Channel (Retails, Microbrewery, Institutional sales), By Geography - Industry Size & Growth Analysis - Forecast 2016-2024

Market Outlook

Beer has become a one of the most popular alcoholic beverages in the country only over the past two decades. At present there are more than 60 beer brands available in the India alcohol beverage market. The majority of beer’s market growth is driven by young consumers and the consumers who consider beer a trendy drink, as compared with other traditional spirits. There is also a significant demand for foreign beer in the urban markets. The maximum levels of beer consumption in India are observed in the southern states. The healthy growth rate for the beer industry is an indication of the huge potential of opportunities open for breweries and beer brands marketing and/or manufacturers in India. Most of the major distilleries and breweries around the world have now created a base in India, either in the form of manufacturing unit or through distributors and joint ventures.

Goldstein Research analyst forecast pub and bar culture in India is escalating at significant pace, and is becoming more popular in the age group of 20-45. Further, the market is anticipated to reach USD 23.5 billion at a CAGR of 10.9% over the forecast period as alcohol consumption is growing in urban areas of the country.

India Beer Market Segmentation

By Product Type

• Craft Beers
• Non-Craft Beers
  • Domestic
  • Imported

By Packaging Type

• Bottled Beers
• Canned Beers
• Draught Beers

By Distribution Channel

• Retails
• Institutional Sales
• Microbrewery

By Geography

• North India Beer Market
• South India Beer Market
• West India Beer Market
• East India Beer Market

Product Type & Region with Major Market Share

Based on product type, non-craft beers accounted for the largest market share in 2016. On the other hand, craft beers being the niche concepts in India have started growing for past few years and are beginning to take shape now. Further, the craft beer segment is expected to reach USD 900.0 million by the end of the forecast period.

Geographically, South India accounted for the largest market share of more than 42% in terms of beer consumption owing to significant rise in urban and female alcohol consumers in the region. North India and Western India are expected to be fastest growing markets owing to growing number of urban cities in these regions and presence of favorable demographic factors.

Market Dynamics- Trends, Growth Drivers & Challenges

According to our India beer market study on the basis of extensive primary and secondary research, “Over the past few years, microbreweries has gained huge popularity and has significantly changed the face of craft beers in India.” The growing demand for craft beer is an outcome of the efforts, time and capital invested by micro-breweries who emphasis on developing the perfect craft beer in the market. Craft beers and microbreweries are in nascent stage and it needs nurturing, care and support to develop to its full potential and with the support of the government and the various agencies that regulating this sector.

According to the report, major driver in India beer market is growing consumption of alcohol owing to rapid urbanization and favorable demographics in the country. Beer is gradually more acceptable as a social drink and the urban youth in particular favors it as the preferred alcoholic beverage. Moreover, per capita consumption of beer is 1.5 liter and has been budding at over 15% in the last few years. The Indian beer market is progressively attractive and it is anticipated that the beer market will double in size over the forecast period.

Further, the report states the challenges in India beer market such as restrictive policies of different states with regard to movement, production and pricing among others.  Further, increase in raw material prices (ENA, glass, molasses etc.) and obligations applied on advertising pose huge challenges for the industry growth.

Covered in this India Beer Market Report

The report covers the present ground scenario and the future growth prospects of the India beer market for 2016-2024 along with the total revenue of beverage industry in every region. We calculated the market size and revenue share on the basis of revenue generated per segment and region. The revenue forecast is given on the basis of number of market players and current growth rate of the market.

India Beer Market Report 2016-2024, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the India beer market. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. India beer market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.

Key Players Included in the Report

• SABMiller plc
• Anheuser-busch InBev
• Carlsberg, United Breweries Ltd
• Heineken NV
• Carlsberg breweries A/S
• Cerana Beverages
• Arbor Brewing Company India
• Gateway Brewing Company
• Anheuser
• Boston Beer
• Grupo Modelo

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this India beer market report

• What is the total market size by 2024 and what would be the expected growth rate of market?
• What is the total market size per segment and region in 2015-16 and what would be the expected market size per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

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