Global IoT in Agriculture Market Report by Components with Regional Outlook and Forecast to 2017-2030

IoT in Agriculture Market Overview

As per Food and Agriculture Organization of the United Nations, over 800 million population of world are chronically undernourished and suffer due to scarcity of food. Climatic changes, scarcity of water and severe weather condition negatively impacts the agricultural production. As per United Nations, agricultural production must be increased by 50% by 2050 so that worldwide food demand will be fulfilled. Rising internet penetration and adoption of technology driven solutions are expected to bring prosperous growth for agriculture industry. Government is also actively initiating projects and activities to create awareness and to improve the agricultural development. For instance, European Union has invested over USD 26 billion for rural development and implementation of modernized farming under 7 years plan. In 2017, with an investment of USD 35.4 million, European Commission introduced a project “Internet of Food & Farm 2020 (IoF2020)”. This project aimed for innovative research and implementation of IoT based solutions to improve agricultural production in the region.

Acquisitions and partnerships between public and private sector are promoting investment for implementation of internet of things (IoT) in agriculture and technology based agriculture projects. For instance, In European Union invested around USD 100 billion for rural development of Europe region and improvement of agricultural technology. Moreover, the U.S. Federal government invested over USD 500 million on sensors to introduce GPS-guided agricultural devices for planting and harvesting crops. Such agriculture projects are likely to enhance the adoption rate of connected technologies by farmers in agriculture industry.

IoT in Agriculture Market Segmentation

Global IoT in Agriculture Market is categorized on the following basis:

Based on Components

• Hardware

• Drones
• Sensors
• RFID Tags
• Others(Transmitters, Sprinklers)

• Software

• Data Management Software
• Network Management Software
• Security Software
• Remote Monitoring Software
• Real Time Streaming Analysis Software

• Platforms

• Connectivity/M2M Platforms
• Infrastructure-as-a-Service (IaaS) Backend Platforms
• Hardware specific software Platforms
• Consumer/Enterprise Software Extension  Platforms

Based on Geography

• North America (U.S. & Canada) {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
•  Latin America (Brazil, Mexico & Rest of Latin America)         {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
• Europe (The U.K., Germany, France, Italy, Spain, Poland, Sweden & RoE) {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia) {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
• Middle East & Africa (GCC, South Africa, North Africa, RoMEA) {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
•  Rest of World {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}

IoT in Agriculture Market Size and Forecast (2017-2030)

Growing demand for advanced agricultural techniques is supporting adoption of IoT in agriculture. The global IoT in the agriculture market valued USD 4.40 billion and is projected to grow at CAGR of 28.30% during the forecast period.

North America is the dominating region for IoT in agriculture market and accounted for around 75% market share in 2017. Leading US based tech giants invested over USD 1o billion into farm business network to expand their product portfolio in North America region. North America IoT in agriculture market value is expected reach USD 20.1 billion by 2030.

Europe IoT in agriculture market valued USD 5.8 billion and is anticipated grow at a notable CAGR of 7.50% over the forecast period. Countries such as Greece, Spain, Poland, France and Scotland have already implemented IoT based solutions in agriculture to increase the trade value of food sector. Moreover, Countries such as China, Japan, Vietnam and India has high adoption rate of precision farming which is expanding the IoT in agriculture business in the region. Asia-Pacific IoT in agriculture market is expected to grow at a CAGR of 19.28% during the forecast period to 2017-2030.

Growth Drivers and Challenges

Implementation of precision agriculture technique helps in high yield production with optimizes resource utilization. Implementation of advance technology helps in less energy consumption and saves water resulting in the enhancement in productivity. Smart irrigation has reduces nearly 15% of water consumption.

Lack of access to internet and connected services in agriculture majorly in developing economies is hindering the growth of IoT business in agriculture industry. Agriculture sector requires efficient management of data which is a major challenge as application of IoT in agriculture is still in its embryonic phase. Deployment of large scale IoT based projects in agriculture is difficult as this market consist of startups. Leading IoT companies are providing very limited application of IoT in agriculture which reduces the adoption of smart technologies by farmers.

IoT in Agriculture Market Opportunities

Latin America region is extensively covered with natural resources and have plethora of fertile ground which can provide immense opportunity for IoT in agriculture market in the region. However, lack of internet penetration and availability of advance connected devices may hinder the market growth. Nearly 50% of Latin America population uses internet out of which 60% of population are from Brazil and Mexico.

Key Market Players

• IBM Corporation

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

• ThingWorx
• John Deere & Company
• Qualcomm Flight Platform
• Agribiotix
• Deepfield Robotics (Bosch)
• Topcon Positioning Systems, Inc.
• Raven Industries, Inc.
• SemiosBio Technologies Inc.
• AGCO Corporation
• CNH Industrial
• Lindsay Corporation
• Trimble Navigation Ltd.
• Cisco Systems
• Leica Geosystems
• Trackit
• Euravka
• FluxFarm Inc.
• Climate Corporation

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Covered in this Global IoT in Agriculture Market Report

Market Synopsis

Market Segmentation

The Global IoT in Agriculture Market is segmented as follows:

• By Components (Market Size, Demand Analysis and Growth Analysis)

By Regions

• North America (U.S., Canada) {Market Size, Growth Analysis and Opportunity Analysis}

• Latin America (Argentina, Mexico, Brazil and Rest of Latin America) {Market Size, Growth Analysis and Opportunity Analysis}
• Europe (Germany, Italy, Spain, France, The U.K., Netherlands, Sweden, Hungary, Russia, Poland, Rest of Europe) {Market Size, Growth Analysis and Opportunity Analysis}
• Asia-Pacific (China, India, Singapore, Japan, Hong-Kong, Australia, New Zealand, South Korea and Rest of Asia Pacific) {Market Size, Growth Analysis and Opportunity Analysis}
• Middle East and North Africa (MENA) {Market Size, Growth Analysis and Opportunity Analysis}
• Rest of World  {Market Size, Growth Analysis and Opportunity Analysis}

Market Dynamics: Growth Drivers, Restraints and Opportunities

• Risk Factors

• Regional Variations
• Recent Trends and Developments

Key Market Players

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

Porter’s Five Force Model

Market Landscape: Competition and Beyond

Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem

Expert Analysis

Concluding Remarks