Hair Styling Equipment Market Outlook 2025: Global Opportunity and Demand Analysis, Market Forecast, 2017-25

Market Overview

Hair styling equipments market has been booming with rising expenditures of hair grooming and styling across the globe. Big market players are continually introducing innovative and wide range of hair styling equipments to allow individual consumers and salon professionals to create new looks. Global hair service market has grown drastically over the past few years, significantly rising the sales of hair styling equipments market. In 2015, U.S hair care services industry valued worth USD 20 billion with more than 82,000 beauty salons. Hair styling products that do not harm consumer's hair are in high demand. Farouk Systems, a U.S based company manufactures more than 1,000 products including hair styling equipments for professional salons and exports to more than 100 countries. Farouk Systems are using nanomaterials in their hair iron; the company is also using nanomaterial in a wide-ranging line of hair brushes, curling irons and hair dryers. The nanoceramic metallic composite used in hair styling irons and outlet of hairdryers releases the beneficial ions and infrared wavelengths that protect hair from harmful effect of heat. Innovation of new products that are attracting the new consumer base is expected to hike up the sales of hair styling equipment market. Many companies are adopting different business strategies to sustain rising market competition from new players. In 2016, JD beauty group acquired the brand Teez with Eez, a hair styling tools manufacturing company. Later in January 2017, JD beauty Group also announced the partnership with kirschner Group Inc., to expand their business together and to establish strong presence in global market.

Hair Styling Equipment Market Segmentation

By Product Types

• Hair Dryers
• Hair Straighteners
• Curlers
• Hair Brushes
• Hot Brushes
• Clippers
• Others

By End-Users Type

• Professional Users
• Individual Users

By Distribution channel

• Online
• Offline (Specialty stores etc.)

By Geography

• North America (US, Canada) {Market Share (%), Market Size (USD Billion)}
• Euro4pe (UK, France, Italy, Germany, Spain, Hungary, Sweden, Russia, Poland and Rest of Europe) {Market Share (%), Market Size (USD Billion)}
• Middle East and Africa (GCC Countries, North Africa, South Africa and Rest of Middle East & Africa) {Market Share (%), Market Size (USD Billion) }
• Latin America (Brazil, Mexico and Rest of Latin America) {Market Share (%), Market Size (USD Billion) }
• Asia Pacific (China, Japan, India, Singapore, South Korea, Australia, New Zealand and Rest of Asia-Pacific) {Market Share (%), Market Size (USD Billion) }
• Rest of the World{Market Share (%), Market Size (USD billion) }

Market Share by Hair Styling Equipment Product Type & Geography

The professional users segment is one of the major segments contributing to the growth of hair styling equipment market. Professional users segment contribute more than 40% sales of   hair styling equipments in global hair styling equipments market. Professional users of hair styling tools include salons, spas and hair care professionals. Rising number of salons significantly boost the sales of hair dryers, hot brushes, hair brushes and staightners.

Geographically, Asia-Pacific is the dominating region for global hair styling equipments market. China, Japan, Korea and Australia are the dominating countries in Asia-Pacific region in terms of sales of hair styling equipment market. Asia-pacific is closely followed by Europe and North-America with more than 35% market share collectively. In past few years, Latin America has showcased significant growth in hair styling equipments market. Brazil is the dominating region in Latin America followed by Mexico. According to Unilever, more than 37% Brazilian women prefer to visit professional salon for hair styling. There are more than 342,000 salons throughout Brazil, with heavy concentration in south-east region.

By Product Types

• Hair Dryers
• Hair Straighteners
• Curlers
• Hair Brushes
• Hot Brushes
• Clippers
• Others

By Geography

• North America (US, Canada) {Market Share (%), Market Size (USD Billion)}
• Euro4pe (UK, France, Italy, Germany, Spain, Hungary, Sweden, Russia, Poland and Rest of Europe) {Market Share (%), Market Size (USD Billion)}
• Middle East and Africa (GCC Countries, North Africa, South Africa and Rest of Middle East & Africa) {Market Share (%), Market Size (USD Billion) }
• Latin America (Brazil, Mexico and Rest of Latin America) {Market Share (%), Market Size (USD Billion) }
• Asia Pacific (China, Japan, India, Singapore, South Korea, Australia, New Zealand and Rest of Asia-Pacific) {Market Share (%), Market Size (USD Billion) }
• Rest of the World{Market Share (%), Market Size (USD billion) }

Trends, Drivers & Challenges to Market Growth

Growing demand for portable and lightweight hair styling tools is the key factor driving the growth of hair styling equipment market. Consumers prefer light weight equipments while handling hair styling tools for ease of hair styling. Innovation plays a significant role in growth of market as it fulfills the consumer demand of better features with improved quality. Evolving fashion trends in hair styling, is one the major factor driving the growth of global hair styling equipments market. Rapidly changing hairstyle trends lavishly featured in movies and fashion runways are considerably impacting the sales of hair styling equipment market, as consumers are always trying these new trends by their own or request these new looks from their salon experts. Growing professional salon service industry opened vast avenues for new opportunities for the marketers of hair styling equipments. Good players of beauty and personal care market are entering to this segment, offering vicious competition to well-established marketers.  For instance, L'Oreal Professional and Rowenta Salon teamed up and launched their revolutionary hair styling tool that uses pro-keratin technology with steam to straighten and smoothen the hair, providing extra protection to hair from heat damage. 

Key Market Players

• Conair Corp.
• Philips N.V
• Helen of Troy
• Koninklijke Philips
• Panasonic
• TESCOM
• Andis
• Beauty Elite Group
• Bio Ionic
• Devacurl
• Drybar
• TESCOM
• Dyson
• Elchim
• Farouk Systems
• P&G
• Unilever
• Spectrum Brands

Covered in this Global Hair Styling Equipment Market Report

Market Synopsis

Market Segmentation

The global hair styling equipments market is segmented as follows:

• By Product Type (Market Size, Demand Analysis and Growth Analysis)
• By  End Users Type (Market Size, Demand Analysis and Growth Analysis)
• By  Distribution Channel Type (Market Size, Demand Analysis and Growth Analysis)

Global Hair Styling Equipments Market Report covered insights of below mentioned regions:

• North America (U.S., Canada) {Market Size, Growth Analysis and Opportunity Analysis}
• Latin America (Argentina, Mexico, Brazil and Rest of Latin America) {Market Size, Growth Analysis and Opportunity Analysis}
• Europe (Germany, Italy, Spain, France, The U.K., Netherlands, Sweden, Hungary, Russia, Poland, Rest of Europe) {Market Size, Growth Analysis and Opportunity Analysis}
• Asia-Pacific (China, India, Singapore, Japan, Australia, New Zealand, South Korea and Rest of Asia Pacific) {Market Size, Growth Analysis and Opportunity Analysis}
• Middle East and North Africa (MENA) {Market Size, Growth Analysis and Opportunity Analysis}
• Rest of World  {Market Size, Growth Analysis and Opportunity Analysis}

Market Dynamics: Growth Drivers, Restraints and Opportunities

• Risk Factors
• Regional Variations
• Recent Trends and Developments

Key Market Players

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

Porter’s Five Force Model

Market Landscape: Competition and Beyond

Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem

Expert Analysis

Concluding Remarks

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