Smart Hair Brush Market: By Product (Paddle, Radial & Vented Cushion), End-User (Personal & Professional), & Distribution (Online & Offline), By Geography

Market Overview

Smart hairbrush is another example of integrating technology with everyday beauty devices. Advancing technologies and the trend of IoT (internet of things) & connected devices is spurring the growth of the market. Smart hairbrush collects the information such as brushing patterns, quality of hairs, weather impact on hair like UV, wind, dust, humidity, and temperature and displays the result and solution on the user’s smartphone. Smart hairbrush has Bluetooth and Wi-Fi connectivity and it runs on battery. Technology is putting its foot in the beauty routine of the people. Smart hairbrush has been made popular since it was developed by Kérastase (professional hair care products) and Withings (leader in connected health revolution) in collaboration with L’Oréal’s Research and Innovation Technology Incubator. In 2017, their hairbrush was awarded by ‘International CES Innovation Award’. Further, it is expected that adoption rate might be quite low due the product’s high prices. The penetration of the product is expected to cater to the premium segment people and not the masses. As the market is in its nascent stage with no or low competition, provides huge growth prospects for the entry of new players. The increasing adoption of smart and connected devices plays a vital role in the expansion of the smart hairbrush market. The market growth rate can be attributed to the globally connected beauty devices market growth, which is expected to grow at a CAGR of 18.3% over the forecast period (2017-2025).

Global Smart Hairbrush Market Segmentation

By Product Type

• Paddle Hairbrush
• Radial Hairbrush
• Vented Cushion Hairbrush
• Others

Vented cushion hairbrush accounted for the largest market share of 28.9% in 2017 on the back of its large preference among the consumers over the other types of smart hairbrushes.

By Distribution Channel

• Online
• Offline

By End User

• Personal Use
• Professional Use

By Geography

• North America (U.S. & Canada)  Smart hairbrush Market {Market Share (%), Market Size (USD Billion)}
• Latin America (Brazil, Mexico, Argentina & Rest Of Latin America)  Smart Hairbrush Market {Market Share (%), Market Size (USD Billion)}
• Europe (The U.K., Germany, France, Italy, Hungary, Spain, Poland, Sweden & Roe)  Smart Hairbrush Market {Market Share (%), Market Size (USD Billion)}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest Of Asia)  Smart Hairbrush Market {Market Share (%), Market Size (USD Billion)}
• Middle East & Africa (GCC, South Africa, North Africa, Romea) Smart Hairbrush Market {Market Share (%), Market Size (USD Billion)}

Based on geography, the Europe region accounted for the largest market share of nearly 70% in 2017 due to the presence of major players in the region and the high adoption of beauty devices in the fashion capital. Other regions such as APAC are the opportunistic regions on the back of the developing economies that are increasing the people personal disposable income and becoming technologically advanced.

Covered In This Global Smart Hairbrush Market Report              

The report covers the present ground scenario and the future growth prospects of the smart hairbrush market for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the Global region.

Global Smart Hairbrush Market Outlook 2017-2025, has been prepared based on in-depth market analysis from farm market experts. The report covers the competitive landscape and current position of major players in the Global smart hairbrush market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “Global Smart Hairbrush Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.

Our global smart hairbrush market report comprises of the companies as the key players: L'Oréal, etc. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the market. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this Global Smart Hairbrush Market Report

• What is the total market size by 2025 and what would be the expected growth rate of the market?

• What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

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