European Bicycle Market: Size, Trends, Share, Growth Drivers, Restraints, SWOT Analysis, Demand, Trade Data & Regional Outlook, with Forecast for 2017-2025

Industry Overview

Bicycle Industry has its existence since decades when it was major means of personal transportation. With the advancement of technology, trend of bicycle was reduced in Europe for couple of decades, but its popularity is rebounding on account of the health priorities and environmental concerns to reduce CO2 emissions. The increasing urbanization, congestion and sustainability are majorly driving the rising demand for bicycles all over Europe. Moreover the distribution channel has fuelled the growth of European bicycle market such as in Germany, where sales through online distribution channel is rising at a steep rate. Whereas, sales through the bicycle specialty offline stores is continuously decreasing as registered during 2012-2017. Further, the trend of e-bikes is setting up ground for the growth of new and existing entrants, in particular e-performance mountain bikes being the blistering category going frontward on the road-race e-performance bikes. E-bikes are expected to contribute 45% value share by 2022 to the total bicycle market in Europe. Bicycles price range from low to very high price; the low and medium priced bicycles have major market share of 41.6% in 2017, which is largely catered by the online distribution channel such as Amazon. Goldstein Research analyst forecast that the Europe bicycle industry is set to reach USD 23.36 billion by 2024, growing at a CAGR of 5.61% over the forecast period (2017-2025).

European Bicycle Market Segmentation

By Product Type

• On-Road (Endurance, Fitness, City, etc.)
• X-Road (Adventure, Cyclocross, etc.)
• Off-Road (Race, Trail, Gravity, etc.)
• E-Bicycles

By Pricing Model

• Low Cost Products
• Medium Cost Products
• High End Products (Customized or luxury Brands)

By Distribution Channel

• Online Distribution Channel
• Offline Distribution Channel

By Business Model

• Business to Business (B2B)
• Business to Consumer (B2C)

By Geography

• United Kingdom Bicycle {Market Share (%), Market Size (USD Billion)}
• France Bicycle {Market Share (%), Market Size (USD Billion)}
• Italy Bicycle {Market Share (%), Market Size (USD Billion)}
• Germany Bicycle  {Market Share (%), Market Size (USD Billion)}
• Denmark Bicycle {Market Share (%), Market Size (USD Billion)}
• Spain Bicycle {Market Share (%), Market Size (USD Billion)}
• Sweden Bicycle {Market Share (%), Market Size (USD Billion)}
• Russia Bicycle {Market Share (%), Market Size (USD Billion)}
• Hungary Bicycle {Market Share (%), Market Size (USD Billion)}
• Rest Of Europe Bicycle {Market Share (%), Market Size (USD Billion)}

Product Type & region with Major Market Share

On-road bicycles segment accounted for largest market share of 32.4% in 2016 owing to the rising sales of bicycle for fitness and casual purpose rather than adventure and sports. Over the forecast period, e-bikes are expected to take over the market share, growing at a CAGR of 7.3% during 2017-2025.

Based on geography, Netherland and Denmark accounted for largest market share of 37.1% in 2017 owing to the major contributors in the global urban cycling trips, which accounted for 6% of the urban trips worldwide. Netherland and Denmark is closely followed by Germany on the back of major manufacturer presence and it is expected to grow at a CAGR of 5.8% over the forecast period.

Covered In This European Bicycle Market Report

The report covers the present ground scenario and the future growth prospects of the bicycle industry for 2017-2025 along with the industry players’ analysis. We calculated the industry size and revenue share on the basis of revenue generated from major players in the Europe region. Europe bicycle industry is forecasted on the basis of bicycle manufacturing and sales.

European Bicycle Market report has been prepared based on an in-depth industry analysis from industry experts. The report covers the competitive landscape and current position of major players in the Europe bicycle industry space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of industry players and their business models. “Europe Bicycle Industry Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.

Key players Included in the Report

• Giant
• Bianchi
• Scott Sports SA
• Cicli Pinarello S.p.A.
• Colnago Ernesto & C. S.r.l.
• Schwinn
• Trek Bicycle Corporation
• Cannondale Bicycle Corporation
• GT Bike
• Piaggio & Co. SpA
• Atala spa
• Accell Group
• canyon bicycles, etc.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive industry and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this market research report

• What is the total industry size by 2025 and what would be the expected growth rate of industry?
• What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
• What are the key industry trends?
• What are the factors which are driving this industry?
• What are the major barriers to industry growth?
• Who are the key vendors in this industry space?
• What are the industry opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

Reasons to buy this industry study

• Facilitate decision-making based on strong historic and forecast data for Europe Bicycle Market
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• Position yourself to gain the maximum advantage of the Europe Bicycle industry’s growth potential
• Identify key partners and business development avenues across the globe
• Respond to your competitors’ business structure, strategy and prospects