Market Research Report

Social Media Analytics Market By Software, By Organization Size, By Deployment Type, By Application | Global Opportunity Assessment, and Market Data Forecast 2025

Published Date :

2019-06-18

Report Pages :

310

Format :

Region Covered :

Global

Report Code :

Please Select Linenece Type

Global Social Media Analytics Market Outlook 2017-2025

Market Overview

Social media analytics is a business tool to gather and analyze the data from social media websites in order to analyze the customer sentiments and market scenario supporting the marketing activities and business decisions. Data mining is based on the business objective such as increasing revenues, reducing service costs and product and services feedback. The growing artificial intelligence (AI) and machine learning have enhanced the social media analytics to quantify the free text and unstructured data. Such technological developments are driving the growth of global social media analytics market. Further, there are few challenges faced by the global social media analytics market such as the active user on a social media website could be a spammer, unable to target all kind of users as it depends on their presence over social media platforms. Each social network platforms operates differently and does not share every kind of data that does not reveal deep insights. Moreover there is lack of professionals who can work with the advancing technologies. Social media analytics largely collect data from top social media websites such as Twitter, Facebook, LinkedIn, You Tube and Pinterest. Data on social media is very valuable, thus needed to be collected and analyzed efficiently through advancing technologies. Goldstein Research analyst forecast that the Global social media analytics market is set to reach nearly USD 16.5 billion by 2024, growing at a CAGR of 28.5% over the forecast period (2017-2025).

Global Social Media Analytics Market Segmentation

By Software

  • Monitoring
  • Measurements
  • Analytics
  • Insights

By Organization Size

  • Small and Medium Sized Enterprises
  • Large Enterprises

By Deployment Type

  • On-Premise
  • Cloud Based

By Application

  • Sales and Marketing Management
  • Customer Segmentation and Targeting
  • Competitive Intelligence
  • Risk and Fraud Management
  • Campaigning
  • Others (Law Enforcement, etc)

By End-User

  • Retail Industry
  • Media and Entertainment Industry
  • Telecommunication Industry
  • Banking and Financial Services Industry
  • Others (Travel Industry)

By Geography

  • North America (U.S. & Canada)  Global Social Media Analytics Market {Market Share (%), Market Size (USD Billion)}
  • Latin America (Brazil, Mexico, Argentina & Rest Of Latin America)  Global Social Media Analytics Market {Market Share (%), Market Size (USD Billion)}
  • Europe (The U.K., Germany, France, Italy, Hungary, Spain, Poland, Sweden & Roe)  Global Social Media Analytics Market {Market Share (%), Market Size (USD Billion)}
  • Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest Of Asia)  Global Social Media Analytics Market {Market Share (%), Market Size (USD Billion)}
  • Middle East & Africa (GCC, South Africa, North Africa, Romea)  Global Social Media Analytics Market {Market Share (%), Market Size (USD Billion)}

Based on geography, North America dominated the global social media analytics market share by 38.7% in 2017 owing to the fact that the large enterprises based in North America are using such tools for different objectives and also most active users are based in North America region from whom the quality data can be gathered. Further, Asia-Pacific region is top target market for most businesses to expand and also this region has high internet penetration that provides quantifiable data from the social media platforms. Thus, Asia-Pacific region is expected to grow at a CAGR of 29.4% over the forecast period.

Covered In This Global Social Media Analytics Market Report   

The report covers the present ground scenario and the future growth prospects of the social media analytics market for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the Global region.

Global Social Media Analytics Market Outlook 2017-2025, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the Global social media analytics market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “Global Social Media Analytics Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.

Our Global social media analytics market report comprises of the following companies as the key players: IBM, Oracle, Salesforce.com, SAP, Adobe Systems, Brandwatch, GoodData, Hootsuite Media, SAS Institute, and Tableau Software, etc.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this Global Social Media Analytics Market Report

  • What is the total market size by 2025 and what would be the expected growth rate of the market?

  • What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
  • What are the key market trends?
  • What are the factors which are driving this market?
  • What are the major barriers to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities for the existing and entry-level players?
  • What are the recent developments and business strategy of the key players?

Reasons to buy this market study

  • Facilitate decision-making based on strong historic and forecast data for Global Social media analytics Market
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Global Social media analytics industry’s growth potential
  • Identify key partners and business development avenues across the globe
  • Respond to your competitors’ business structure, strategy and prospects



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Social Media Analytics Market By Software, By Organization Size, By Deployment Type, By Application | Global Opportunity Assessment, and Market Data Forecast 2025

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