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2020-09-01
761
United States
Social media analytics is a tool largely used by different businesses to gather and analyze the data from social media websites in order to analyze the market scenario and customer sentiments, to support the marketing activities and business decisions. Data analysis is based on the business objective such as customer segmentation, reducing service costs, increasing revenues and product and services feedback. The growth in development of artificial intelligence (AI), data mining and machine learning have improved the social media analytics to quantify the free text and unstructured data available. Therefore, technological developments are the major driving factor in the growth of the U.S. social media analytics market. Further, few challenges are hurdling the growth of United States social media analytics market such as unable to target all kind of users as it depends on people presence over social media platforms, the active user on a social media website could be a spammer. Each social media platforms operate differently and may not share every kind of data, which thus, does not reveal deep insights. Moreover, the lack of professional people who could work with the advancing technologies is also negatively impacting the growth of the market. Social media analytics largely collect data from top social media websites such as Twitter, Facebook, LinkedIn, You Tube and Pinterest. United States has huge internet penetration and around 50% of the population is active user on social media platforms. Thus it provides more accurate data to the businesses. Data on social media is very valuable, thus needed to be collected and analyzed efficiently through advancing technologies. Goldstein Market Intelligence analyst forecast that the United States social media analytics market is set to grow at a CAGR of 28.91% through the forecast period (2017-2030).
By Software
By Organization Size
By Deployment Type
By Application
By End-User
The report covers the present ground scenario and the future growth prospects of the social media analytics market for 2017-2030 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the United States region.
United States Social Media Analytics Market Outlook 2017-2030, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the United States social media analytics market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “United States Social Media Analytics Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.
The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "United States Social Media Analytics Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.
Our United States social media analytics market report comprises of the following companies as the key players:
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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