U.S. Social Media Analytics Market Report: Share, Trends, Key Players, Growth Analysis, Demand, Size, Segmentation(By Software, By Organization Size, By Deployment Type, By Application, By End-User), Industry Analysis 2017-2025

United States Social Media Analytics Market Outlook 2017-2025

Market Overview

Social media analytics is a tool largely used by different businesses to gather and analyze the data from social media websites in order to analyze the market scenario and customer sentiments, to support the marketing activities and business decisions. Data analysis is based on the business objective such as customer segmentation, reducing service costs, increasing revenues and product and services feedback. The growth in development of artificial intelligence (AI), data mining and machine learning have improved the social media analytics to quantify the free text and unstructured data available. Therefore, technological developments are the major driving factor in the growth of the U.S. social media analytics market. Further, few challenges are hurdling the growth of United States social media analytics market such as unable to target all kind of users as it depends on people presence over social media platforms, the active user on a social media website could be a spammer. Each social media platforms operate differently and may not share every kind of data, which thus, does not reveal deep insights. Moreover, the lack of professional people who could work with the advancing technologies is also negatively impacting the growth of the market. Social media analytics largely collect data from top social media websites such as Twitter, Facebook, LinkedIn, You Tube and Pinterest. United States has huge internet penetration and around 50% of the population is active user on social media platforms. Thus it provides more accurate data to the businesses. Data on social media is very valuable, thus needed to be collected and analyzed efficiently through advancing technologies. Goldstein Research analyst forecast that the United States social media analytics market is set to reach nearly USD 6.38 billion by 2024, growing at a CAGR of 28.91% over the forecast period (2017-2025).

United States Social Media Analytics Market Segmentation

By Software

• Monitoring
• Measurements
• Analytics
• Insights

By Organization Size

• Small and Medium Sized Enterprises
• Large Enterprises

By Deployment Type

• On-Premise
• Cloud Based

By Application

• Sales and Marketing Management
• Customer Segmentation and Targeting
• Competitive Intelligence
• Risk and Fraud Management
• Campaigning
• Others (Law Enforcement, etc)

By End-User

• Retail Industry
• Media and Entertainment Industry
• Telecommunication Industry
• Banking and Financial Services Industry
• Others (Travel Industry)

Covered In This United States Social Media Analytics Market Report     

The report covers the present ground scenario and the future growth prospects of the social media analytics market for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the United States region.

United States Social Media Analytics Market Outlook 2017-2025, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the United States social media analytics market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “United States Social Media Analytics Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.

Our United States social media analytics market report comprises of the following companies as the key players: IBM, Oracle, Salesforce.com, SAP, Adobe Systems, Brandwatch, GoodData, Hootsuite Media, SAS Institute, and Tableau Software, etc.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this United States Social Media Analytics Market Report

• What is the total market size by 2025 and what would be the expected growth rate of market?
• What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

Reasons to buy this market study

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