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2019-06-18
280
Global
Market Overview
Mobile apps are the software applications created to run on various smartphones, tablets, and mobile devices. Through the app stores, mobile apps are available for download, operated by the owners of the mobile operating system. Most popular app stores are on the Google app store and Apple app store. The rising mobile phones penetration and internet connectivity are majorly driving the growth of the global mobile apps market. More the number of applications downloaded will generate higher revenues for the app developers and the app stores. Gaming applications had the largest contribution in the global mobile apps market revenues in 2016.
Globally consumer spending on mobile apps has doubled over the past two years, reaching nearly USD 86 billion at the end of 2017. Top countries with high spending customers were China (leading the market), followed by the U.S., India, Brazil, and Russia. By 2018, consumer spending is expected to reach USD 110 billion. Moreover, the subsidized internet available to the app users such as in India by Reliance Jio had a huge impact on the growth of the mobile app industry. Goldstein Research analyst forecast that the Global mobile apps market is set to reach nearly USD 337.5 billion by 2024, growing at a CAGR of 15.6% over the forecast period (2017-2025).
By Application Category
Gaming applications accounted for the largest market share of 72.6% in 2017 owing to its highest number of downloads. Gaming applications is closely followed by social media and entertainment applications.
By Revenue Model
By Store
By Geography
Based on geography, Asia-Pacific dominated the global mobile apps market share in 2017, accounted for 42.6% with China, India, Indonesia and South Korea being the top contributors. APAC is followed by North America, with the major share being taken by the United States, and over the forecast period, U.S. mobile apps industry analysis shows the market is expected to grow at a CAGR of 16.3% on account of the market maturing in terms of app usage.
The report covers the present ground scenario and the future growth prospects of the mobile apps market for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the Global region.
Global Mobile Apps Market Outlook 2017-2025, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the Global mobile apps market space. The report also includes Porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “Global Mobile Apps Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.
Our Global mobile apps market report comprises of the following companies as the key players: Google Inc., Microsoft, CA Technologies, Cognizant, SAP SE, Samsung Electronics Co. Ltd., China Mobile Limited, Apple Inc., Opera Software, LeewayHertz, Apptology, Zymr, Chelsea Apps Factory, Reliant Tekk, Fan Studio, IntellectSoft, Mentormate, Infinum, etc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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