Mobile Advertising Market: Global Industry Statistics, Analysis, Size, Market Share, Demand, Growth Drivers, & Research Report 2017-2025

Global Mobile Advertising Industry 2017-2025

Market Overview

Advancing technology has led to advancing the traditional methods and standards. Advertising, the largest segment of entertainment and media industry is now largely shifting its focus on mobile-based advertising. Total internet advertising industry is growing at a CAGR of 4.3% during 2016-2021 and the maximum internet users prefer the mobile phone to go online. The improvements in advertising technology along with the increasing penetration of mobile phones and the internet are primarily fuelling the growth of the mobile advertising industry. The better targeting capability of advertisers has also largely impacted the growth of the industry.

A recent trend is witnessed in the industry is to combine mobile advertising with the social media platforms. Of the total time spent online by the users, 30% time is spent on social media and also the social media activities are majorly operated through mobile devices. Over the social media, native advertisement (ads) had 4 times more impact on the users as compared to non-native ads. Further, with the rising number of mobile phone subscriptions and becoming the primary source of entertainment for 1/3^rd users, there are immense growth prospects for the global mobile advertising market. Goldstein Research analyst forecast that the global mobile advertising industry is set to reach USD 321 billion by 2024 growing at a CAGR of 15% over the forecast period (2017-2025).

Global Mobile Advertising Industry Segmentation

By Advertising Types

• Location-Based Ads
• Video Ads
• Banner Ads
• Display Ads
• Native Ads
• Messaging-Based Ads

Display ads segment accounted for the largest market share of 53.9% in 2017 followed by native ads and messaging-based ads.

By Geography

• North America (U.S. & Canada)  Mobile Advertising Industry {Market Share (%), Market Size (USD Billion)}
• Latin America (Brazil, Mexico, Argentina & Rest Of Latin America)  Mobile Advertising Industry {Market Share (%), Market Size (USD Billion)}
• Europe (The U.K., Germany, France, Italy, Hungary, Spain, Poland, Sweden & Roe)  Mobile Advertising Industry {Market Share (%), Market Size (USD Billion)}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest Of Asia)  Mobile Advertising Industry {Market Share (%), Market Size (USD Billion)}
• The Middle East & Africa (GCC, South Africa, North Africa, Romea) Mobile Advertising Industry {Market Share (%), Market Size (USD Billion)}

Based on geography, North America region accounted for the largest market share of 46.8% in 2017 and over the forecast period Asia-Pacific region is expected to dominate the market share growing at a CAGR of 55.8% from the market share of 33% in 2017. The Middle East and Africa and Latin America have a meager market share but the advancing economic growth activities are expected to significantly increase their market share, compensated by the North America and Europe region.

Covered In This Global Mobile Advertising Market Report        

The report covers the present ground scenario and the future growth prospects of the mobile advertising industry for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the Global region.

Global Mobile Advertising Industry Outlook 2017-2025, has been prepared based on an in-depth market analysis from farm market experts. The report covers the competitive landscape and current position of major players in the Global mobile advertising industry space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “Global Mobile Advertising Industry Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.

Our Global mobile advertising industry report comprises of the following companies as the key players: Google AdWords, AdColony, AppLovin, Twitter, IronSource, Vungle, InMobi, Chartboost, Applift, AdAction Interactive, etc.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the mobile advertising market. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this Global Mobile Advertising Industry Report

• What is the total market size by 2025 and what would be the expected growth rate of the market?
• What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry-level players?
• What are the recent developments and business strategy of the key players?

Reasons to buy this market study

• Facilitate decision-making based on strong historic and forecast data for global mobile advertising industry
• Develop strategies based on the latest regulatory framework
• Position yourself to gain the maximum advantage of the global mobile advertising industry’s growth potential
• Identify key partners and business development avenues across the globe
• Respond to your competitors’ business structure, strategy, and prospects.