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Market Research Report

Middle East Smart Appliance Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis

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Middle East and Africa

Middle East Smart Appliance Market Overview

Smart Appliances are integral part of our daily life to make our life easier. Nowadays, consumer prefers smart home appliances due to integration of smart technology such as Wi-Fi connected device which can be monitored by one’s phone. On an average, house in Middle East holds six appliances. Home appliance user penetration was 6.1% in 2017, expected to reach 9.3% in 2025. Middle East home appliance market is expected to register a 13.2% CAGR over the forecast period. Middle East is having low volume of smart appliances but anticipated to be second fastest growing region in future in appliance industry. Though the region has low personal disposable income but has the top richest countries. Research analyst forecast that the Middle East and Africa home appliances market size is set to reach USD 3,957 million by 2025.

Middle East Smart Appliance Market Segmentation

On the basis of product type

  • Major Home Appliance
  • Refrigerators
  • Air Conditioners
  • Washing Machines and others
  • Small Home Appliance
  • Coffee Maker
  • Toaster
  • Vacuum Cleaner and others

On the basis of Application

  • Home security
  • Home Automation
  • Home Entertainment
  • Home Management
  • Ambient Assisted Living (AAL)

On the basis of Distribution Channel

  • Online
  • Offline

On the basis of Geography

  • Saudi Arabia
  • Kuwait
  • Qatar
  • UAE
  • Turkey
  • Israel
  • Oman

We conducted interviews with the Consumers (B2C Vs B2B), Smart Appliances Manufacturers, Brands, End User Industry Verticals, Contractual Suppliers, Product Managers, Consultants, Decision Makers, VPs, Executives, Sales Managers, Regional Sales Head, C-level Executives, etc.

Key Benefits: Middle East Smart Appliance Market Outlook, 2019-2035 (Edition 2021)

  • The report includes Middle East Smart Appliance Market Manufacturers, Contract Manufacturers & Brands Outlook (Market Competition & Global Presence), Business Strategy & Financial Analysis of Major Players. Further, the study also covers Industry Insights (Future Trends & Forecast Data), Trade Data (Exports and Imports), By Middle East Smart Appliance Market Type (Manufacturing & End User Industry Outlook), End User Industry Analysis (B2B Vs B2C), Competitive Intelligence, Opportunity Analysis
  • Market Data : Market Size (USD Billion), Market Share (%), CAGR (%), Y-O-Y Growth Rate (%) of Middle East Smart Appliance Market Industry and further it bifurcated into Countries, 2019-2035
  • Sales Data of Middle East Smart Appliance Market : By Each Packaging Type, By End Users, By Manufacturers Type, By Application, By Countries, (By Volume & Value), 2019-2035
  • Manufacturing Outlook of Middle East Smart Appliance Market : Manufacturers Outlook, Revenue & Market Share of Manufacturers, Manufacturing Capacity, Operational Margins, Contract Manufacturers & OBMs Outlook, etc., 2019-2035
  • Brands Outlook : Revenue Share (%) of Manufacturers By Packaging Type, Market Positioning, Ranking Analysis, Product Portfolio, Competitiveness, Regional Presence, No. of Products, Investments, Partnerships & Collaborations, Mergers & Acquisitions, etc., 2019-2035
  • Middle East Smart Appliance Market End User Outlook : End User Preferences of Packaging & Brands, End User Spending, Average Spending Power, Adoption Rate (%), Penetration Rate (%), Green Initiatives, Govt. Regulations, etc., 2019-2035
  • Market Dynamics : Growth Drivers, Challenges, Opportunities, Trends, SWOT Analysis, Porter's Five Force Model, PESTLE Analysis, etc., 2019-2035
  • Trade Data of Middle East Smart Appliance Market (Export & Import) : By Each Segment, By Major Destination Countries (By Value & Volume), 2019-2035
  • Supply & Demand Analysis : By Middle East Smart Appliance Market Type, End Use Verticals, By Countries, 2019-2035
  • Target & Potential Markets : By Major Countries & Industries
  • Detailed Outlook : Middle East Smart Appliance Market Industry Analysis : (Manufacturers, Raw Material Outlook, New Products, Ongoing Researches, End User Analysis, Manufacturing Models, Demand Analysis for Each End User Industry, Govt. Norms, Market Dynamics etc.)

Market Dynamics

Growth Drivers     

  • Growing Awareness and Acceptance of Advanced Security Solutions: Growing awareness and acceptance of advanced security solutions across Middle Eastern countries has resulted in an increase in the adoption of smart home products for offering real time security energy-efficient solutions, devices, etc.
  • Increasing Smart Devices Penetration: Increase in penetration of smart devices such as smartphones, smart wearable, tablets etc. is propelling the demand for smart home appliances across Middle East countries as these devices help the user to track the functioning through various protocols such as Wi-Fi, Bluetooth etc.
  •  Technological Advancements: Increasing technological advancements, such as motion sensing air conditioners, gesture control, energy saving lighting control solutions, etc. are helping the users to control door locks & lights, adjust thermostats, etc. of their smart home from anywhere in the world. Thus, by continuous technological advancements, the Middle East smart homes market is expected to grow at a robust pace in the coming years.


As the tech-savvy and connected consumer of the present day becomes more receptive to connected technologies and the new functionalities that the technology is bringing, device manufacturers are also focusing to the smart appliances segment. Though the prices of these products are currently higher than traditional “non smart” appliances, the market seem to feature more economic products as more device manufacturers challenge themselves to include connectivity features in their appliances.


  • The political and economic conditions of MEA region: It adversely impact the Home appliance market as the growth of Middle East slumped down to 1.8% from 5% in 2016. Slowdown in growth of oil exporters, on the back of oil-production cuts and geopolitical tensions, negatively impacted the economy of the region, hence the home appliance market.
  • Compatibility Issues: Smart home appliances is not only about the installation but also for a smart home to work properly its compatibility should be good with the communication protocols for performing various functions. However, with increasing introduction of new technologies, devices connected with immature technology are not able to communicate when connected with new technology. Hence, the lack of compatibility among these devices is posing a threat to the market of smart homes in Middle Eastern countries.
  • High Initial Installation Cost:  At the initial phase of installation, the cost of solutions and systems  for converting a home into smart home is very high as these solutions offer connectivity between different devices such as home energy monitors, infotainment gadgets, medical appliances, gaming consoles, communication hubs, etc. In addition, custom systems require a consultant to install them, which further increase the cost of these system.

Market Trends         

There is a rising trend of smart technology based home appliances such as smart refrigerators, smart air conditioners, smart security alarms and more.

  • Increasing Deployment of Data Analytics: In smart homes, data analytics technology is used to maintain security and privacy with the help of sensors and save electricity by deploying smart energy meter. Deployment of data analytics in smart home applications analyses the user’s behavior and take required actions, thus simplifying the user’s day-to-day life.
  • Booming Smart Wearable Market: Due to growing investment in wearable technology by various organization and surging demand for smart watches, the deployment of smart wearable devices is increasing. Thus, growing usage of smart wearable devices is expected to aid Middle East smart homes market during 2017 – 2022, as these devices are used for personalization of ambient environment, remote monitoring of various devices and systems, etc.
  • Growing Number of Smart Cities: Due to several government initiatives, the number of smart cities is increasing in this region. In May 2017, Saudi Arabia declared to set up 10 smart cities to fulfil the goal of National Transformation Program 2020. Thus, with growing trend of smart cities, the region’s smart homes market is expected to propel.
  • Increasing Construction Market: Growing awareness regarding advances and secure infrastructure in Middle East is boosting the construction of buildings. The motive is to provide smart home system with secure solutions and automation to the users.

Middle East Smart Appliance Market Players

  • Samsung Electronics
  • Haier
  • Panasonic Electronics Group Co. Ltd
  • LG Electronics
  • Corporation
  • Whirlpool Corporation
  • Godrej group
  • Sanford Electronics company
  • Concord Home appliance
  • Media Group Co., Ltd.
  • Hitachi, Ltd

COVID-19 impact on "Middle East Smart Appliance Market"

The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "Middle East Smart Appliance Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.

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Key questions answered in this research report

  • What is the total market size by 2035 and what would be the expected growth rate of sales?
  • What are the total sales in 2018-19 and what would be the expected demand over the forecast period?
  • What are the recent developments and business strategy of companies?
  • What are the market opportunities for the existing and entry level players?
  • What are the key market trends?
  • What are the factors which are driving this market?
  • What are the major barriers to market growth?
  • Who are the key vendors in this market space?

Reasons to buy this market study

  • Middle East Smart Appliance Market Facilitate decision-making based on strong historic and forecast data for
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Reasons to buy this market study
  • Middle East Smart Appliance Market Facilitate decision-making based on strong historic and forecast data for
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Middle East Smart Appliance Market’s growth potential
  • Identify key partners and business development avenues across the globe
  • Respond to your competitor’s business structure, strategy and prospects’s growth potential

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Middle East Smart Appliance Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis

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