We established a quick response research team to monitor the impacts of global pandemic COVID19 on this market to keep our clients informed about latest data and changing strategies. The report will incorporate these insight and data factors. ×
Market Research Report

India Nutrition Supplement Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis

Published Date :


Report Pages :


Format :


Region Covered :


India Nutrition Supplement Market Overview

Nutraceuticals are products that improve health conditions and have medicinal benefits that aid in the prevention and treatment of diseases. The Nutraceuticals and dietary supplements market in India is still at a nascent stage. It is one of the emerging high growth sector in India. The Nutraceuticals market in India was valued at INR 260 Bn in 2017 and is expected to reach a value of INR 997 Bn by 2035, expanding at a CAGR of 17% over the forecast period of 2019-2035.

The global nutraceuticals market was dominated by North America in 2014 followed by APAC and Europe. However, due to the increasingly health conscious population, and an increase in the disposable income of consumers in the emerging economies, the APAC region is expected to witness significant growth.

India Nutrition Supplement Market Segments

Fortified/ functional packaged food

  • Nutrition fortified foods like
  • fortified flour
  • fortified oil
  • fortified malted powder
  • breakfast cereals
  • probiotic foods like yogurt, etc.

Dietary supplements

  • Vitamin supplements
  • Minerals supplements
  • Macronutrients
  • Antioxidants
  • Tonics
  • Herbal extracts like Chyawanprash
  • Non-herbal extracts like cod liver oil, etc.

Functional beverages

  • Sports and energy drinks
  • Fortified juices
  • Glucose powder, etc.

We conducted interviews with the Consumers (B2C Vs B2B), Nutrition Supplement Manufacturers, Brands, End User Industry Verticals, Contractual Suppliers, Product Managers, Consultants, Decision Makers, VPs, Executives, Sales Managers, Regional Sales Head, C-level Executives, etc.

Key Benefits: India Nutrition Supplement Market Outlook, 2019-2035 (Edition 2021)

  • The report includes India Nutrition Supplement Market Manufacturers, Contract Manufacturers & Brands Outlook (Market Competition & Global Presence), Business Strategy & Financial Analysis of Major Players. Further, the study also covers Industry Insights (Future Trends & Forecast Data), Trade Data (Exports and Imports), By India Nutrition Supplement Market Type (Manufacturing & End User Industry Outlook), End User Industry Analysis (B2B Vs B2C), Competitive Intelligence, Opportunity Analysis
  • Market Data : Market Size (USD Billion), Market Share (%), CAGR (%), Y-O-Y Growth Rate (%) of India Nutrition Supplement Market Industry and further it bifurcated into Countries, 2019-2035
  • Sales Data of India Nutrition Supplement Market : By Each Packaging Type, By End Users, By Manufacturers Type, By Application, By Countries, (By Volume & Value), 2019-2035
  • Manufacturing Outlook of India Nutrition Supplement Market : Manufacturers Outlook, Revenue & Market Share of Manufacturers, Manufacturing Capacity, Operational Margins, Contract Manufacturers & OBMs Outlook, etc., 2019-2035
  • Brands Outlook : Revenue Share (%) of Manufacturers By Packaging Type, Market Positioning, Ranking Analysis, Product Portfolio, Competitiveness, Regional Presence, No. of Products, Investments, Partnerships & Collaborations, Mergers & Acquisitions, etc., 2019-2035
  • India Nutrition Supplement Market End User Outlook : End User Preferences of Packaging & Brands, End User Spending, Average Spending Power, Adoption Rate (%), Penetration Rate (%), Green Initiatives, Govt. Regulations, etc., 2019-2035
  • Market Dynamics : Growth Drivers, Challenges, Opportunities, Trends, SWOT Analysis, Porter's Five Force Model, PESTLE Analysis, etc., 2019-2035
  • Trade Data of India Nutrition Supplement Market (Export & Import) : By Each Segment, By Major Destination Countries (By Value & Volume), 2019-2035
  • Supply & Demand Analysis : By India Nutrition Supplement Market Type, End Use Verticals, By Countries, 2019-2035
  • Target & Potential Markets : By Major Countries & Industries
  • Detailed Outlook : India Nutrition Supplement Market Industry Analysis : (Manufacturers, Raw Material Outlook, New Products, Ongoing Researches, End User Analysis, Manufacturing Models, Demand Analysis for Each End User Industry, Govt. Norms, Market Dynamics etc.)

Market Dynamics

Market Size and Share

  • Fortified/ functional packaged food in India : With 11% current value growth in this segment from 2015, the market size of this segment is approximately INR 132.6b in 2016 „ Probiotic drinking yogurt sees strongest current value growth of 28% in 2016.
  • Dietary supplements in India10 : Vitamins and dietary supplements registered a growth of 13% in 2016 „ Fish oils/ omega fatty acids recorded fastest growth of 16% in 2016.
  • Functional beverages in India: Functional drinks market grew by 15.6% in 2014. By 2019, functional drinks market is expected to have a value of US$ 432.6 million (an increase of 69% since 2014) „ Energy drinks is the largest segment accounting for 63% of the total market value „ Red Bull is the leading player with a 83% value share in energy drinks

Growth Drivers

  • Malnutrition status in India and micro-nutrient deficiency: One of the major causes for malnutrition in India is economic inequality. Due to the low social status of some population groups, their diet often lacks in both quality and quantity. Around 17% of the population was undernourished in 2009 which has reduced to 15% in 2016. This scenario results in enormous opportunities for the health supplement and nutraceutical companies who are playing a critical role in gradually, improving the nutritional status of India.

In Tier 1 cities like Mumbai and Delhi the vitamin deficiency covers almost 70% of the adults. In fact, in Delhi, over 90% of pregnant women, children and elders have vitamin D deficiency. Therefore, significant micronutrient deficiencies exist in urban as well as rural areas.

  • Affordability: Increasing costs of hospitalization are driving consumers towards health supplements and nutraceuticals. Previously Indians did not believe in spending money in nutraceuticals, but now they are looking forward to its need and also they are capable of buying it. Out of pocket health expenditure constitutes around 62% of the healthcare expenditure in India as compared to 11% in the US, 10% in the UK, 25% in Brazil and 32% in China15. Further, average cost of in-patient treatment both in rural and urban India has increased at a double digit pace of growth in the last one decade.
  • Affluence of working population with changing lifestyles and dietary patterns and increase in disposable income: Obviously increased disposable income is one of the factors driving the growth of the market. In India, working population is contributing to its growing market as are taking these supplements instantly to meet the need of the body in lesser amount of time. Increase in working population: The population of India between ages 15 to 59 years has increased from 57% in 2001 to 60% in 2011 and is expected to be approximately 63% by 2021.This has resulted in increase in working population of India resulting in large base of informed consumers in India who have disposable income to spend on a healthier life.
  • Awareness: Increasing concern about nutrition, awareness and access to information have led to an increase in use of health supplements and nutraceuticals. . The demand for these products is getting a significant boost due to increasing awareness about the products and their benefits which if consumed with the regular diet may be an important step to preventive healthcare.


The Indian consumer base is only set to increase and there are tremendous opportunities for the existing as well as new entrants to exploit the Indian market. The Indian government is taking and implementing several path breaking reforms to make India a better place for doing business. The strong and favorable demand, supply drivers along with India’s regulatory framework builds a very strong case for doing business in India. In all probability, there could not be a better timing to enter this market in India than now.


Around 60% of the dietary supplements sold in across India are fake, unregistered and unapproved. Hence, India has the poor regulatory framework which has been a major challenge to the growth of the dietary supplement market.

Market Trends

Manufacturers of these dietary supplements are giving a lot of information about the product by making them aware. Market players are currently undertaking a number of measures to win customer trust and improve overall quality standards in the industry. Since consumers are preferring capsules as they are easy to swallow, it’s in trend to the market. Liquid encapsulation is one of the emerging technologies and it provides superior safeguarding of the ingredients through moisture protection.

India Nutrition Supplement Market Players

  • Abbott India Ltd.
  • Amway India Enterprises Pvt. Ltd.
  • Cadila Healthcare Ltd.
  • Dabur India Ltd.
  • GlaxoSmithKline Consumer Healthcare Ltd.
  • Herba life International India Pvt. Ltd.
  • The Himalaya Drug Company
  • Merck Ltd.
  • Patanjali Ayurveda Ltd.
  • Sun Pharmaceutical Industries Ltd.

COVID-19 impact on "India Nutrition Supplement Market"

The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "India Nutrition Supplement Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.

For a full detailed overview, send here request for market report sample.

Key questions answered in this research report

  • What is the total market size by 2035 and what would be the expected growth rate of sales?
  • What are the total sales in 2018-19 and what would be the expected demand over the forecast period?
  • What are the recent developments and business strategy of companies?
  • What are the market opportunities for the existing and entry level players?
  • What are the key market trends?
  • What are the factors which are driving this market?
  • What are the major barriers to market growth?
  • Who are the key vendors in this market space?

Reasons to buy this market study

  • India Nutrition Supplement Market Facilitate decision-making based on strong historic and forecast data for
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Reasons to buy this market study
  • India Nutrition Supplement Market Facilitate decision-making based on strong historic and forecast data for
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the India Nutrition Supplement Market’s growth potential
  • Identify key partners and business development avenues across the globe
  • Respond to your competitor’s business structure, strategy and prospects’s growth potential

{ }

India Nutrition Supplement Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis

A complementary 2hrs free facility through which report buyers can interact with our pool of experienced analysts for any report related queries, clarifications or additional data requirements

OR Call Us:+1-646-568-7747

Table of Contents

Please Select Linenece Type