India Fruit Juices Market Size: Industry Trends Analysis, Demand & Growth Opportunity Assessment, Regional Outlook, And Forecast 2016-2024

India Fruit Juices Market 

Market Overview

India fruit juice market is majorly driven by the factors such as rising health consciousness, as a result of which the consumers now prefer more organic beverages over carbonated drinks which are free from added sugar and artificial flavors and preservatives. Children centered fruit juice market is one of the high potential market, which is barely promoted by any producer of fruit juices. As a major market for fruit drinks, children fruit drink market majorly consists of protein drinks and milk beverages. Under the requirement of higher nutrient values, children fruit juices fascinate consumers with attractive packaging and designs, which ensures positive market prospects.

Goldstein Research analyst forecast fruit juices have created a space for themselves in Indian household menus, as a part of a family’s breakfast, social gatherings, and evening snacks. Further, the market is anticipated to reach USD 4.9 billion at a CAGR of 17.1% over the forecast period backed by the significant adoption of health drinks by young consumers in India.

Covered in this India Fruit Juices Market Report

The report covers the present ground scenario and the future growth prospects of the India Fruit Juices market for 2016-2024 along with the total revenue of beverage industry in every region. We calculated the market size and revenue share on the basis of revenue generated per segment and region. The revenue forecast is given on the basis of the number of market players and current growth rate of the market.

India Fruit Juices Market Segmentation

By Product Type

• Fruit Drinks
• Fruit juices
• Nectar

By Packaging Type

• PET/Plastic
• Metal can
• Tetrapaks
• Other (Dispense, Glass etc.)

By Distribution Channel

• Online
• Offline (Supermarket, Hypermarket etc.)

By Geography

• Tier-I Cities Fruit Juices Market
• Tier-II Cities Fruit Juices Market
• Tier-III Fruit Juices Market

Based on product type, fruit drinks, which have a maximum of 30% fruit content, are the largest product selling category, with a 60% revenue share of the market. Fruit Juices, on the other hand, are 100% composed of fruit content, and acquires about 30% of the market share and are likely to be the fastest growing segment owing to rising health awareness among Indian consumers.

India Fruit Juices Market Outlook 2016-2024, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the India fruit juices market. The report also includes Porter's five force model, SWOT analysis, company profiling, business strategies of market players and their business models. India fruit juices market report also recognizes value chain analysis to understand the cost differentiation to provide a competitive advantage to the existing and new entry players.

Our India fruit juices market report comprises of the following companies as the key players in the India fruit juices market: Dabur India, PepsiCo India, Coca-Cola India, ITC Limited, Surya Food and Agro Ltd., Manpasand Beverages, Hector Beverages, Del Monte, Mother Dairy Fruit & Vegetable Pvt. Ltd. and Parle Agro.

According to our India Fruit Juices market study on the basis of extensive primary and secondary research, “There is a growing population of health-conscious buyers who are able to distinguish between fruit-based beverages and fruit juices. These consumers have informed buyers, highly aware, and have higher disposable income. They have, therefore, led the demand for 100% fruit juices in the past few years.

According to the report, a major driver in India fruit juices market is rising disposable income of Indian consumers and changing eating habits. In the past few years, there has been a significant increase in the number of nuclear families, coupled with a surge in the number of working couples, which has led to higher disposable incomes. This has nurtured the affordability of packaged fruit juices across the country, which are rapidly replacing fresh homemade juices and becoming an essential item on breakfast tables.

Further, the report states that one challenge in India fruit juices market as major fruit juice producers continue to face challenges in maintaining their margin growth in between growing competition and rising logistics costs. The common instrument to improve margin growth is increasing of product price which risky to apply, as consumers in the Indian market are price-sensitive and are not willing to pay higher prices for standard products.

Geographically, Tier-I cities accounted for the highest revenue share in India fruit juice market with around 55% market share. Tier-II and Tier-III cities are likely to be the most opportunistic regions owing to growing demand for fruit juices in tier-II cities and significant growing consumption of fruit drinks in Tier-III cities of India.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this India fruit juices market report

• What is the total market size by 2024 and what would be the expected growth rate of the market?
• What is the total market size per segment and region in 2015-16 and what would be the expected market size per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry-level players?
• What are the recent developments and business strategy of the key players?

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