Green Tea Market Outlook 2024: Global Opportunity Assessment and Demand Analysis, Market Forecast, 2016-2024

Global Green Tea Market 

Market Overview

Green Tea is manufactured from leaves of camellia sinensis which does not go through with withering and oxidation process like black tea. Green Tea contains antioxidants such as flavonoids and catechins which helps in preventing damaging of cells and molecules and improves health conditions. Regular consumption of green tea lowers risk of developing breast cancer by 25%, 50% reduction of developing prostate cancer and risk of developing colorectal cancer is estimated to be lower by 60%. Green tea also helps in fat burning and weight reduction while increasing the fat oxidation rate by 17%. These are some of the key factors which are driving the growth of global green tea market. Moreover, ready to drink green tea is gaining traction among the consumer due to the increasing urbanization and busy schedule. Thus manufacturers of green tea are now focusing to enhance packaging solution of green tea in order to attract new customers. In 2017, Tata Global Beverages (TGBL) entered into the ready-to-drink (RTD) green tea business, which is spearheaded by Tetley in Canada and Tata Tea in India.

However, excessive consumption of green may cause serious health issues. As per the study performed by University of California, higher concentrations of green tea extract elevate heart rate and blood pressure also it can cause serious damage to liver. As per the research, nearly 10% of people who are suffering from acute liver failure due to excessive consumption of green tea extract may leads to death as a result. This serious health risk may hinder the growth of green market in the future.

Market Segmentation

The global green tea market is categorized on the following basis:

Based on Product Type

• Flavored
  • • Lemon
    • Cinnamon
    • Basil
    • Others (Jasmine, Vanilla)
• Unflavored

Based on Packaging

• Loose Leaf
• Tea Bags

Based on Distribution Channel

• Online
• Offline (Super market, Tea Shops)

Based on Geography

• North America (U.S. & Canada) {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
•  Latin America (Brazil , Mexico & Rest of Latin America)        {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
• Europe (The U.K., Germany, France, Italy, Spain, Poland, Sweden & RoE) {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia) {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
• Middle East & Africa (GCC, South Africa, North Africa, RoMEA) {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
•  Rest of World {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}

Market Size and Forecast

The global green tea market is anticipated to reach USD 50 billion at a CAGR of 7.5% over the forecast period i.e. 2016-2024. In 2016, nearly 1.7 million metric tons of green tea was produced and the value is expected to reach over 3.5 million metric tons by the end of 2024.

Asia-Pacific is the dominating region for green tea market and accounted for nearly 62% revenue share of global green tea market in 2016. China is world’s leading producers and exporters of green tea followed by Vietnam, Indonesia and Japan. Growing health awareness about consumption of green tea is expected to strengthen the dominance of Asia-Pacific region in green tea market. Europe is expected to witness healthy growth for green tea market, owing to the increasing health awareness among consumers and shifting towards healthy life style.

Mounting health concerns such as high cholesterol and overweight in North America is boosting the demand of green tea in this region. North America is expected to grow at a CAGR of 3% during the time period of 2016 to 2024. Latin America and Middle East & Africa region is also expected to witness healthy growth due to increasing health awareness in the region. Latin America and Middle East & Africa together expected to hold 10% revenue share of global green tea market by the end of 2024.

Market Drivers and Challenges

Green tea contains bioactive compounds which improves brain functionality and physical performance. Consumption of green tea lowers the risk of developing diabetes, cardiovascular diseases and cancer. Green tea also reduces the risk of neurodegenerative disorders such as Parkinson’s and Alzheimer. This is the key factor which increases the adoption of green tea among ageing population. Medicinal aspects of green tea are fuelling the demand of green tea throughout the world. Moreover, introduction of innovative flavored products is likely to increase the consumption rate of green tea in near future.

However, lack of awareness about the medicinal benefits of green tea and high price is projected to restrict the growth of global green tea market primarily in developing economies.

Key Market Players

• Tetley GB Ltd

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

• Tata Global Beverage
• Associated British Foods LLC.
• Nestle S.A.

Scope Background

Market Synopsis

Market Segmentation

The global green tea market is segmented as follows:

• By Product Types (Market Size, Demand Analysis and Growth Analysis)

• By Application Types (Market Size, Demand Analysis and Growth Analysis)
• By End-User Types (Market Size, Demand Analysis and Growth Analysis)

By Regions

• North America (U.S., Canada) {Market Size, Growth Analysis and Opportunity Analysis}

• Latin America (Argentina, Mexico, Brazil and Rest of Latin America) {Market Size, Growth Analysis and Opportunity Analysis}
• Europe (Germany, Italy, Spain, France, The U.K., Netherlands, Sweden, Hungary, Russia, Poland, Rest of Europe) {Market Size, Growth Analysis and Opportunity Analysis}
• Asia-Pacific (China, India, Singapore, Japan, Hong-Kong, Australia, New Zealand, South Korea and Rest of Asia Pacific) {Market Size, Growth Analysis and Opportunity Analysis}
• Middle East and North Africa (MENA) {Market Size, Growth Analysis and Opportunity Analysis}
• Rest of World  {Market Size, Growth Analysis and Opportunity Analysis}

Market Dynamics: Growth Drivers, Restraints and Opportunities

• Risk Factors

• Regional Variations
• Recent Trends and Developments

Key Market Players

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

Porter’s Five Force Model

Market Landscape: Competition and Beyond

Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem

Expert Analysis

Concluding Remarks