Water Soluble Paints Market Outlook 2024: Global Opportunity and Demand Analysis, Market Forecast, 2017-2025

Market Overview

Water soluble paints have increasingly replaced the conventional solvent based paints in the past few decades. Water accounts for 80% content in these paints with traces of ethers, and they contain considerably lower levels of organic solvents compared to their solvent based counterparts. Consequently, water based paints do not pose health or environmental hazards, which are characteristic of solvent based ones. Technological advancements in the production process and rising consumer consciousness towards the environment and health concerns are expected to bolster the demand for water soluble paints over the next five to six years. These paints find applications in residential as well as in industrial verticals. They are used for both exterior and interior painting, as well as for wood and metal painting. Vast application of water soluble paints in industrial sector further creates huge opportunities for the paint manufacturers to increase the penetration of product for industry vertical.

Low volatile organic compounds (VOC) content present in water soluble paints has low toxicity level and less potential to cause health risk. These coatings are therefore more popular in North America and European countries. Major factor that limits the acceptance of water soluble paints is the high cost coupled with inadequate government support for eco-friendly paints.

Market Segmentation

According to Goldstein Research, global water soluble paints market can be classified on the basis of segments mentioned below:

By Product Type

• Polyacrylate-based/Acrylic
•  Polyester-based
•  Alkyd-based
•  Epoxy-based
•  Epoxy Ester-based

By Application

• Residential Facilities
• Industrial  Facilities
• Other Commercial Facilities

By Geography

• North America (U.S. & Canada) {Market Size (USD Billion) and Market Share (%)}
•  Latin America (Brazil, Mexico & Rest of Latin America) {Market Size (USD Billion) and Market Share (%)}
• Europe (The U.K., Germany, France, Italy, Spain, Poland, Sweden & RoE) {Market Size (USD Billion) and Market Share (%)}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia) {Market Size (USD Billion) and Market Share (%)}
• Middle East & Africa (GCC, South Africa, North Africa, RoMEA) {Market Size (USD Billion) and Market Share (%)}
•  Rest of World {Market Size (USD Billion) and Market Share (%)}

Market Share by Water Soluble Paints Product Type & Geography

Geographically, Asia Pacific region is expected to occupy the largest market share over the forecast period, owing to rapid urbanization and industrialization in the region. Infrastructure development in the region will also boost the demand for water soluble paints. Rising pollution levels, especially in countries such as China with booming industries, have forced the government to impose strict norms and regulations for the usage of chemical based and toxic paints. This will translate into increased demand for environment friendly products such as water soluble paints.

By Product Type

• Polyacrylate-based/Acrylic
•  Polyester-based
•  Alkyd-based
•  Epoxy-based
•  Epoxy Ester-based

Trends, Drivers & Challenges to Market Growth   

Low VOC (Volatile Organic Compounds) content of these paints, given rising environmental concerns and government regulatory requirements regarding the same, are the key factors causing increase in demand for water soluble paints across the globe. VOC emissions contribute to global warming and ozone depletion, which are key concerns of governments and organizations worldwide. Consequently, low VOC content in water soluble paints is a huge advantage which increases the adoption of water soluble paints. Government laws such as the Clean Air Act in the U.S., the Environmental Protection Law in China and the Environment Protection Act, 1990 in the UK are making the use of environment friendly products. Absence of health hazards and odor issues and non toxic nature of these paints are other factors adding to the popularity of water soluble paints.

However, cost of these paints continues to hinder market growth, as they are comparatively costlier than their alternatives. Moreover, large availability of substitutes is also hampering the demand for water soluble paints market.

Key Advancements:

AVANSE MV-100, a new discovery by Dow Chemicals has high-performance acrylic binders, particularly used to coat metal surfaces.

Key Players

• Asian Paints
  • Synopsis
  • Business Strategy
  • Product Portfolio
  • SWOT Analysis
• Nippon
• Akzo Nobel
• Valspar
• PPG Paints
• Sherwin Williams
• PPG Industries
• Axalta
• Berger Paints
• Brillux
• Benjamin Moore
• DAW Caparol

Covered in this Water Soluble Paints Market Report

Market Synopsis

Market Segmentation

The global water soluble paints market is segmented as follows:

• By  Product Type (Market Size, Demand Analysis and Growth Analysis)
• By  Application (Market Size, Demand Analysis and Growth Analysis)

By Regions

• North America (U.S., Canada) {Market Size, Growth Analysis and Opportunity Analysis}
• Latin America (Argentina, Mexico, Brazil and Rest of Latin America) {Market Size, Growth Analysis and Opportunity Analysis}
• Europe (Germany, Italy, Spain, France, The U.K., Netherlands, Sweden, Hungary, Russia, Poland, Rest of Europe) {Market Size, Growth Analysis and Opportunity Analysis}
• Asia-Pacific (China, India, Singapore, Japan, Australia, New Zealand, South Korea and Rest of Asia Pacific) {Market Size, Growth Analysis and Opportunity Analysis}
• Middle East and North Africa (MENA) {Market Size, Growth Analysis and Opportunity Analysis}
• Rest of World  {Market Size, Growth Analysis and Opportunity Analysis}

Market Dynamics: Growth Drivers, Restraints and Opportunities

• Risk Factors
• Regional Variations
• Recent Trends and Developments

Key Market Players

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

Porter’s Five Force Model

Market Landscape: Competition and Beyond

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