Global Set Top Box Market Share, Size Analysis by Resolution (SD, HD, UHD), by Technology (Cable STB, Satellite STB, IPTV STB, DTT STB), by End-User (Residential, Commercial, & Others) With Forecast 2016-2024

Global Set Top Box Market 

Market Overview

With the increasing globalization, media and entertainment industry is growing and penetrating into every region of the world. The television being the major source of entertainment is benefitted only with the availability of the set top box (STB) connectivity. The U.K., China, Canada, India, and Brazil are the top 5 media and entertainment markets in the world. Demand for the set top box is rising gradually focusing on seamless rendering of high quality video on an interface, thus its shipment crossed USD 22.1 billion units in 2016.

Goldstein Research analyst forecast the set top box market size is set to reach USD 21.1 billion by 2024, growing at a CAGR of 2.6% over the forecast years. The growth of the market is affected the factors such as the penetration of media and entertainment through television and other sources in a region and the technological advancement of the set top box resolution and connectivity.

Covered in This Global Set Top box Market Report

The report covers the present ground scenario and the future growth prospects of the set top box market for 2016-2024 along with the statistics of the total shipment of set top box. We calculated the market size and revenue share on the basis of revenue generated from major players and sales of set top box from major players across the globe. 

Global Set Top Box Market Segmentation

By Resolution

• SD
• HD
• UHD

By Technology

• Cable STB
• Satellite STB
• Internet Protocol Television (IPTV) STB
• Digital Terrestrial Television (DTT) STB
• Over The Top (OTT) STB

By End User

• Residential
• Commercial
• Others

Based on Geography

• North America (U.S. & Canada)  set top box market
• Latin America (Brazil, Mexico, Argentina & Rest of Latin America)  set top box market
• Europe (The U.K., Germany, France, Italy, Hungary, Spain, Poland, Sweden & RoE)  set top box market
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia)  set top box market
• Middle East & Africa (GCC, South Africa, North Africa, RoMEA)  set top box market

On the basis of technology, DTT STB segment has been on high demand with a market share of 26.2% owing to the convenient transmission of signals compared to traditional methods. Based on resolution, HD and UHD set top box provide better video quality and thus it is acquiring larger market share of 58.8% of the total set top box.  

Set top box market outlook 2016-2024, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the set top box market. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. Global set top box market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.

Market Trends, Drivers and Challenges

According to our global market study on the basis of extensive primary and secondary research, “The rising trend is the use of Android based STB concerning the user convenience and experience, which will provide transition from a broadcast-dominated landscape to an environment in which users have the access to multiple suppliers of TV and video services.

According to the report, the Infrastructure providers across the globe are forming strategic partnerships with set top box software and content providers to ideally address the growing need for greater interactive content such as Ultra HD, Android based STB, are the factors driving the set top box market.

Further, the major challenge for the set top box market is people’s changing viewing habits and complying with the provisions of accurate data delivery are hampering the growth of set top box market as per the changing demands.  

Global Set Top Box Market Analysis

Based on geography, Asia-Pacific has the huge demand for the set top box with a shipment of 42.1 million units in 2016 owing to the highest penetration of the media and entertainment industry and the increasing local competition is resulting in high prices, thus raising the total market revenue. It is followed by North America with 24.6 million units in 2016. Increasing demand for 4k TV’s and IPTV based services supporting recording and high storage is making the North America market keep growing.

Key Players

Global set top box market report comprises of the following companies as the key players in the set top box market:  Cisco, Huawei, Pace, Technicolor, Arris, Broadcom, Skyworth, ZTE, Apple TV.

Other high-flying vendors in the set top box market are: Comcast, Ecostar, PayTV, Zenterio, Airties, Next Elektronik San.ve Tic A.S.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this Global Set Top Box Market Report

• What is the total market size by 2024 and what would be the expected growth rate?
• What is the revenue of set top box market in 2015-16 and what would be the expected demand over the forecasted period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who all are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

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