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2020-09-01
765
Global
A search engine is “a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.” Of all the search engines globally, Google has the largest market share of around 85%, calculated on the basis of number of times a search engine is used on a platform and their major revenue generated through advertising. Further, different platforms have contribution in the growth of search engine market with mobiles and tablets leading the share. Search engines have become a part of daily lives. In 2017, 46.8% of the global population had access to internet, which is forecasted to grow by 2021 by 53.7%. Mobile phones accounted for 59.1% share in 2017 of the total website traffic worldwide. Thus the growing number of mobile devices and internet penetration is driving the growth of global search engine market. From the revenue perspective, it is essential for the service providers to market their search engine through the most preferred platforms among the users. Over the years of using Google as the major search engine, it has become a verb i.e. ‘to Google’ means ‘to search’. Further, the search engines are facing the challenges of acquisitions that they are biased and change the data as per the interest of the companies. Therefore, there is rising trend of developing new search engines such as Toronto based Million Short, which displays wider choices to the public and also cut shorts the top sites in order to display good content sites that might have poor SEO or small marketing budget. Goldstein Market Intelligence analyst forecast that the Global search engine market is set togrow at a CAGR of 4.3% over the forecast period (2017-2030).
By Platform
Mobile phones platform accounted for largest market share nearly 83.4% in 2017, followed by tablets and desktop. Mobile phones are most used device among the other platforms hence acquired largest share.
By Geography
Based on geography, Asia accounted for largest market share of 51.4% in 2017, followed by North America and Europe. Asia accounted for largest number of internet users and has huge penetration of smartphones due the large population majorly in India.
The report covers the present ground scenario and the future growth prospects of the search engine market for 2017-2030 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the Global region.
Global Search Engine Market Outlook 2017-2030, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the Global search engine market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “Global Search Engine Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.
The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "Global Search Engine Market " along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.
Our Global search engine market report comprises of the following companies as the key players:
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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