Global Search Engine Market: By Platform & Region (US, Europe, APAC), Share, Size, Trends, & Forecast 2017-2025

Global Search Engine Market Outlook 2017-2025

Market Overview

A search engine is “a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.” Of all the search engines globally, Google has the largest market share of around 85%, calculated on the basis of number of times a search engine is used on a platform and their major revenue generated through advertising. Further, different platforms have contribution in the growth of search engine market with mobiles and tablets leading the share. Search engines have become a part of daily lives. In 2017, 46.8% of the global population had access to internet, which is forecasted to grow by 2021 by 53.7%. Mobile phones accounted for 59.1% share in 2017 of the total website traffic worldwide. Thus the growing number of mobile devices and internet penetration is driving the growth of global search engine market. From the revenue perspective, it is essential for the service providers to market their search engine through the most preferred platforms among the users. Over the years of using Google as the major search engine, it has become a verb i.e. ‘to Google’ means ‘to search’. Further, the search engines are facing the challenges of acquisitions that they are biased and change the data as per the interest of the companies. Therefore, there is rising trend of developing new search engines such as Toronto based Million Short, which displays wider choices to the public and also cut shorts the top sites in order to display good content sites that might have poor SEO or small marketing budget. Goldstein Research analyst forecast that the Global search engine market is set to reach nearly USD 200 billion by 2024, growing at a CAGR of 4.3% over the forecast period (2017-2025).

Global Search Engine Market Segmentation

By Platform

• Desktop
• Mobile Phones
• Tablets

Mobile phones platform accounted for largest market share nearly 83.4% in 2017, followed by tablets and desktop. Mobile phones are most used device among the other platforms hence acquired largest share.

By Geography

• North America (U.S. & Canada)  Search engine Market {Market Share (%), Market Size (USD Billion)}
• Latin America (Brazil, Mexico, Argentina & Rest Of Latin America)  Search engine Market {Market Share (%), Market Size (USD Billion)}
• Europe (The U.K., Germany, France, Italy, Hungary, Spain, Poland, Sweden & Roe)  Search engine Market {Market Share (%), Market Size (USD Billion)}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest Of Asia)  Search engine Market {Market Share (%), Market Size (USD Billion)}
• Middle East & Africa (GCC, South Africa, North Africa, Romea)  Search engine Market {Market Share (%), Market Size (USD Billion)}

Based on geography, Asia accounted for largest market share of 51.4% in 2017, followed by North America and Europe. Asia accounted for largest number of internet users and has huge penetration of smartphones due the large population majorly in India.

Covered In This Global Search Engine Market Report                  

The report covers the present ground scenario and the future growth prospects of the search engine market for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the Global region.

Global Search Engine Market Outlook 2017-2025, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the Global search engine market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “Global Search Engine Market Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide competitive advantage to the existing and new entry players.

Our Global search engine market report comprises of the following companies as the key players: Google, Bing, Yahoo, Baidu, Shenma,YANDEX RU, etc.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this Global Search Engine Market Report

• What is the total market size by 2025 and what would be the expected growth rate of market?
• What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

Reasons to buy this market study

• Facilitate decision-making based on strong historic and forecast data for Global Search engine Market
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• Identify key partners and business development avenues across the globe
• Respond to your competitors’ business structure, strategy and prospects