Residential Air Purifier Market Outlook 2025: Global Opportunity and Demand Analysis, Market Forecast, 2017-25

Market Overview

In 2012, World Health Organization (WHO) published an article on household air pollution, stating indoor air pollution is one of the top five environmental health risks which cause one out of eight people deaths. This rising frequency of deaths and health issues due to air pollution is driving the demand of residential air purifiers. Mounting exposure to air pollutants is giving rise to respiratory diseases or severe condition of chronic obstructive pulmonary disease (COPD). In 2012, around 430,000 premature deaths are caused in European region due frequent exposure of people with high levels of fine particulate matter (PM2.5). As per European Environment Agency (EEA), every year nearly 400,000 deaths incidents occurred due to air pollution in Europe. Growing prevalence of severe health conditions due to indoor air pollution is increasing the adoption rate of residential air purifier across the world.

In 2016, Kent RO Systems and Hindustan Sanitary ware India Ltd (HSIL) entered into residential air purifier business. These new entrants into air purifier business are expected to boost the growth of residential air purifier market. Moreover, leading market players of residential air purifiers are also running campaigns for creating awareness and to increase adoption of air purifiers as their marketing strategy in developing countries such as India, China, Brazil, Turkey, Malaysia and South Africa. For instance, in 2014, a digital awareness campaign through Facebook and YouTube is launched by Philips in China and India to create awareness about risk of indoor air pollution and requirement of residential air purifiers.

Residential Air Purifier Market Segmentation

The global residential air purifier market is categorized on the following basis:

Based on Technology

• High Efficiency Particulate Air (HEPA) Ionizers
• Ozone Generator
• Electrostatic Precipitator
• Others (Activated Carbon, Ultra-Violet(UV) Technology)

Based on Product Type

• Fume & Smoke Collector
• Dust Collector

Based on Distribution Channel

• Online Channel
• Retail Stores

Based on Geography

• North America (U.S. & Canada) {Market Size (USD Billion), Growth Analysis (%)}
• Latin America (Brazil, Mexico & Rest of Latin America)          {Market Size (USD Billion), Growth Analysis (%)}
• Europe (The U.K., Germany, France, Italy, Spain, Poland, Sweden & RoE) {Market Size (USD Billion), Growth Analysis (%)}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia) {Market Size (USD Billion), Growth Analysis (%)}
• Middle East & Africa (GCC, South Africa, North Africa, RoMEA) {Market Size (USD Billion), Growth Analysis (%)}
•  Rest of World {Market Size (USD Billion), Growth Analysis (%)}

Market Shareand Forecast (2017-2025)

Rising personal disposable income of the population and growing health concern among the population are the two major factors which are driving the demand for residential air purifier market. Rapid urbanization across the globe, majorly in China, India, Russia, Canada, Brazil, UAE and other growing economies leads to increase air pollution in metro cities. On the basis of rising level of air pollution, population living in urban areas is adopting air purifiers.

Based on product type segmentation, dust collector segment acquired 44% market share whereas fume & smoke collector segment accounted for 56% revenue share total residential air purifier market revenue in 2016. Based on technology segment, HEPA is an emerging technology and is expected to hold 82% market share of global market during the forecast period owing to the increasing level of air pollution and respiratory diseases incidents in countries such as China and India. Rising urbanization, changing lifestyle and increasing awareness towards indoor air pollution is boosting the residential air purifier market in Asia-Pacific region.

Regional Market Analysis

Asia-Pacific is expected to dominate the global residential air purifier market over the forecast period. Frequent incidents of Middle East Respiratory Syndrome (MERS), sick house syndrome and outbreak of wine-origin influenza A (H1N1) in 2015 have raised public concern about these infectious diseases. Suffocating smog and yellow dust in China is hugely impacting health of local population. This is the major factor which is increasing the sales of residential air purifiers in countries such as China, South Korea and Japan.  Asia-Pacific residential air purifier market is expected to reach USD 3.03 billion by the end of 2024, growing at a CAGR of 10.0% during the forecast period.

North America dominated the global residential air purifier market in 2016, due to increased awareness about the benefits of indoor air pollution risk and early adoption of residential air purifiers. North America residential air purifier market is projected to reach value USD 2.60 billion by 2025, growing at a CAGR of 4.0% during the forecast period. However, Europe residential air purifier market is expected to witness steady growth owing to its established demand of residential air purifiers in countries such as Germany, Italy, the UK and Spain. Europe residential air purifier market valued USD 1.74 billion in 2016 and expected to witness modest growth over the forecast period.

Rising investment for the development of environmental infrastructures and increase in adoption of residential air purifier products in countries such as Mexico, Brazil, Saudi Arabia and The United Arab Emirates (UAE) is likely to drive the residential air purifier market in Latin America and Middle East & Africa region.

Drivers and Barriers to Market Growth

Rising prevalence of airborne diseases such as asthma, cancer and irritation and increasing awareness about chronic health issues caused due to indoor air pollution is accelerating the sales of residential air purifiers. Growing demand of energy efficient air purifiers by consumers is also one of the key factors which are propelling the growth of residential air purifier market. Moreover, increasing demand for HPEA filtration technology in residential air purifiers which efficiently removes the air pollutants and smoke from home is raising the adoption rate of advanced residential air purifier over conventional air purifier.

High R&D investment with low profit margin is obstructing the growth of residential air purifier market. Stagnant growth of residential air purifier in developed regions such as North America and Western Europe is also hindering the market growth. Rising cost of raw material and low profit margin is affecting the business opportunities of residential air purifiers in mature markets such as North America and Western Europe.

Key Market Players

• 3M Corporation
• Whirlpool
• Philips
• Daikin
• Sharp Corporation
• Honeywell
• Blueair
• Kenmore
• Hunter
• Panasonic

Covered in this Global Residential Air Purifier Market report

Market Synopsis

Market Segmentation

Global residential air purifier market is segmented as follows:

• By Technology Types (Market Size, Demand Analysis and Growth Analysis)

• By Product Types (Market Size, Demand Analysis and Growth Analysis)
• By Distribution Channel (Market Size, Demand Analysis and Growth Analysis)

By Regions

• North America (U.S., Canada) {Market Size and Growth Analysis}

• Latin America (Argentina, Mexico, Brazil and Rest of Latin America) {Market Size and Growth Analysis}
• Europe (Germany, Italy, Spain, France, The U.K., Netherlands, Sweden, Hungary, Russia, Poland, Rest of Europe) {Market Size and Growth Analysis}
• Asia-Pacific (China, India, Singapore, Japan, Hong-Kong, Australia, New Zealand, South Korea and Rest of Asia Pacific) {{Market Size and Growth Analysis}
• Middle East and North Africa (MENA) {Market Size and Growth Analysis}
• Rest of World  {Market Size and Growth Analysis}

Market Dynamics: Growth Drivers, Restraints and Opportunities

• Risk Factors
• Regional Variations
• Recent Trends and Developments

Key Market Players

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

Porter’s Five Force Model

Market Landscape: Competition and Beyond

Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem

Expert Analysis

Concluding Remarks

For a full detailed overview, send us sample request.