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Market Research Report

Global Feminine Intimate Care Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis

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Global Feminine Intimate Care Market Overview

The global feminine hygiene products market size was valued at USD 20.62 billion in 2017. It is expected to witness a CAGR of 6.5% during the forecast period of 2019-2035. There are some essential commodity that are needed by women .Increase in demand of such intimate care products is rising rapidly with rising awareness among women.

Menstruation is still considered a taboo subject in many countries .Various companies are launching awareness campaigns to abolish the taboo. Social media has been vital in bringing awareness about hygiene and other related topics. Procter & Gamble (P&G) has been conducting a program Parivartan across the schools in India to educate young girls about mensuration and the importance of usage of sanitary products to maintain hygiene. The company has undertaken various other programs and campaigns to support female care products. It is partnered with the United Nations International Children's Emergency Fund (UNICEF), National Department for Basic Education, and Small Projects Foundation for its campaign.

 Global Feminine Intimate Care Market Segmentation

On the basis of Distribution channel:

  • Supermarkets
  • Pharmacies
  • online retail stores
  • Drug stores and others.

On the basis of Product Type:

  • Cleaning and deodorizing products.
  • Menstrual Care Products.

On the basis of Regional Distribution:

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India
  • Latin America
    • Brazil
    • Mexico
  • The Middle East and Africa
    • South Africa
    • Saudi Arabia

Period panties and panty liners are also used by an increasing amount of women. Depending upon the flow, period panties can be used as replacement of panty liners and sanitary napkins. Cleaning products consists of feminine powders and soaps along with intimate washes. Internal cleaners, douches, and feminine wipes among others are used to maintain hygiene.

Global Feminine Intimate Care Market Size and Share

Supermarkets held the largest revenue share as a large number of women tend to purchase sanitary items along with household items. It has the largest market as it offers discount and other benefits to attract the consumers. They act as distribution centers for parent companies and offer a large number of brands at one place. Thus, with the presence of a diverse product range and ease of convenience, supermarkets held the largest market share.

Pharmacies are other popular choice to get these female hygiene product from. Apart from drugs and medicines they also sell essential hygiene and sanitation products. Majority of pharmacies collaborate with parent companies to attract women consumer. On the other hand, working women find online retail stores more convenient. So, is expected to witness lucrative growth in near future. With a boom in e-commerce, online retail stores are expected to gain a significant market share during the forecast period.

Based on product type, sanitary pads had the highest market share (55.1%) in 2018 while tampons had a market share of 7.0% in 2018, since they are convenient to use and are popular in the western region. Menstrual cups and other hygiene products together account for a total market share of nearly 38% of the global feminine hygiene products market in 2018, and are expected to show moderate growth during the forecasted period.

Growth Drivers

  • Increase in cognizance level and women becoming financially independent, the leading players are trying to target them and influence their purchasing behavior which, in turn, is providing a boost to the sales of feminine hygiene products.
  • The manufacturers are focusing on introducing innovative and organic products that are comfortable, scented and have high absorption capacity that is attracting a large consumer base.
  • Initiatives undertaken by manufacturers, NGOs and local governments to promote the use of feminine hygiene products among the underprivileged and rural women population as well as to manufacture and distribute sanitary pads at affordable costs which is creating a positive outlook for the market.
  • Brand visibility and increasing number of campaigns on social media such as Facebook, YouTube and others has increased the awareness and changing perception regarding women’s hygiene and health benefits. This in turn is expected to enhance the growth of the women intimate care products market over the forecast period.

Global Feminine Intimate Care Market Challenges

Chemicals used in the manufacturing

The utilization of hazardous chemicals in the manufacturing of feminine hygiene products can cause adverse health effects. The negative consequences of using feminine wash is a challenge to the market.

Difficult disposal of these products

Awareness towards taking care of intimate organs is although doing well but the disposal of these products are a task. The disposal of these products can lead to clogging of drains which, in turn, is hindering the sales of these products. Sanitary pads creates issues during its disposal.

Global Feminine Intimate Care Market Trend

Product variety offered by the feminine intimate care market is in trend. From manufacturing of the sanitary pads to vagina revitalizing and whitening, there are huge number of products in the market.

Innovations are being made by different companies to reduce the environmental impact. With newer innovations revolutionizing the market, the feminine hygiene space is seeing interest from several leading VCs and investors.

Product Innovation in the market

A big innovation in the market is the use of organic cotton. Big companies just don't use organic cotton. The international feminine hygiene market is penetrated by several brands and the market is shared by pads and tampons in a balanced manner. In developed markets, the sale of tampons can go up to 60per cent as compared to sanitary pads. In India, however, this number is below 1per cent.

Further, to reduce the pain during periods, indigenous companies are coming up with innovative pain relief methods. Solutions such as herbal pain-relief patches are becoming popular in India – a market that is growing globally too.

Menstrual Cups with the Potential to Replace Pads and Tampons.

Global Feminine Intimate Care Market Players

Some of the Key Players operating in the market are:

  • Procter & Gamble
  • Glenmark
  • Unicharm Corporation
  • Kimberly-Clark Corporation (KCWW)
  • Edgewell Personal Care
  • Lil-Lets UK Ltd
  • Essity
  • Ontex
  • Natracare Bodywise
  • Kao Corporation
  • Summer’s Eve

COVID-19 impact on "Global Feminine Intimate Care Market"

The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "Global Feminine Intimate Care Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.

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Key questions answered in this research report

  • What is the total market size by 2035 and what would be the expected growth rate of sales?
  • What are the total sales in 2018-19 and what would be the expected demand over the forecast period?
  • What are the recent developments and business strategy of companies?
  • What are the market opportunities for the existing and entry level players?
  • What are the key market trends?
  • What are the factors which are driving this market?
  • What are the major barriers to market growth?
  • Who are the key vendors in this market space?

Reasons to buy this market study

  • Global Feminine Intimate Care Market Facilitate decision-making based on strong historic and forecast data for
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Reasons to buy this market study
  • Global Feminine Intimate Care Market Facilitate decision-making based on strong historic and forecast data for
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Global Feminine Intimate Care Market’s growth potential
  • Identify key partners and business development avenues across the globe
  • Respond to your competitor’s business structure, strategy and prospects’s growth potential 

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Global Feminine Intimate Care Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis

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