Global Eye Cosmetics Market Outlook 2019-2035: Growth Opportunities | COVID-19 Impact Analysis

Global Eye Cosmetics Market Overview

The global eye makeup market size is expected to reach USD 26.41 billion by 2035, Innovation has been an important competitive strategy for the players operating in this market. Growing adoption of eye makeup products globally in order to enhance the appearance of human and increasing demand for natural cosmetics is driving the global eye cosmetics market. Other factors influencing the consumer decision is the number of brands available in the market and specialty stores who readily supply these products in the developing countries is driving the market. Companies such as L’Oreal India and Hindustan Unilever Ltd, which owns the Lakme brand, are trying to cash in on and grow the Rs760 crore segment by introducing more easy-to-use product formats in kohl, eyeliners and mascara and smaller and affordable packaging for eye shadows. Increasing use of halal cosmetics - such as eye, face and lips products in the Middle East are gaining popularity and is also an opportunity for the ye manufacturers. There is no tax but in some countries the manufacturers have to comply with the legal regulations which are imposed on the ingredients of cosmetics such as in Europe is a basic challenge for the growth of the market.

Global Eye Cosmetics Market Segmentation

By Category

• Acne Care
• Under Eye Cream and Serums
• Anti-Wrinkle & Dark Circles
• Puffiness
• Eye Masks
• Eye Makeup remover
• Eyelash Growth

By Technology

• Clinical Technology
• Ophthalmologically tested
• Fragrance Free
• Waterproof
• Water Resistant
• Dermatologically Tested
• Oil Free
• Allergy Free
• Non-Comedogenic
• Hydrating
• Moisturizing
• Volumizing
• Smudge Proof
• Light Weight
• Heavy Weight
• Non –Drying
• Non-Sticky
• Shimmering Effect
• Velvet Effect
• Precise Application
• Smoothing Effect

By Concern

• Sun Protection
• Pigmentation
• Blemishes
• Uneven Skin Tone
• Dullness
• Dark Pores

By Products

• Serum
• Night Cream
• Skin Pro Organic and Vegan Eye Serum
• Eyeliner
• Eye Shadow / Eye Sparkle Eye Shadow
• Mascara
• Eye Brow Pencils
• False Eye lashes
• Concealers
• Eyeliner Pencil
• Eye Enhancers
• Eye Shimmers
• Eye Kajal
• Eye Primers
• Contact Lenses
• Glasses
• Eye Drops
• Cleaning wipes

By Collections

• Glitters
• Case Palettes
• Beauty Books
• Mixed Metals
• Artistry Palettes
• Multi Item kits

By Tools

• Compact Mirror
• Eyebrow Brush
• Eyeliner Brush
• Eye Shadow Brush
• Foundation Brush
• Powder Brush

By Price

• Low and Medium Prices
• High End Prices

By Finish

• Matte
• Glossy
• Semi Matter Finish
• Natural
• Shimmery
• Creamy
• Metallic
• Satin Natural
• Dewy

By Formulation

• Liquid
• Stick
• Pressed Powder
• Cream
• Roll On
• Gel

By Color

• Bright
• Suttee
• Black
• Brown

By Packaging

• Bottle
• Packet
• Tube

By Form

• Pressed Powder
• Liquid
• Gel

By Distribution Channel

• Online
• Offline

By Geography

• North America (U.S. & Canada) Eye Cosmetics Product Market {Market Share (%), Market Size (USD Billion)}
• Latin America (Brazil, Mexico, Argentina & Rest of Latin America) Eye Cosmetics Product Market {Market Share (%), Market Size (USD Billion)}
• Europe (The U.K., Germany, France, Italy, Spain, Poland, Sweden & RoE)Eye Cosmetics Product Market {Market Share (%), Market Size (USD Billion)}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia) Eye Cosmetics Product Market {Market Share (%), Market Size (USD Billion)}
• Middle East & Africa (GCC, South Africa, North Africa, RoMEA)Eye Cosmetics Product Market {Market Share (%), Market Size (USD Billion)}

Global Eye Cosmetics Market Dynamics

Growth Drivers and Challenges

Eye make- up is a must for working women and to enhance the appearance and look presentable in front of others people generally use eye makeup products. This is easy to use and are easily available. Products such as eye shadows, eye mascaras, kohl and eyeliners etc are not the odd one but look presentable on people faces. Companies such as Loreal who own Lakme are trying to cash on by introducing many more products which are easy to use such as kohl, eyeliners and mascaras which can be combated in smaller and affordable packaging. Eye is a big asset around the globe for people but in India it is lagging behind as nails and lips have dominated the space for it, in the yester years it has been catching up readily. These products are easy to use by women.For instance, Maybelline and Lakme offer retractable kohl pencils, providing an advantage over sharpenable products which come with the added cost of sharpeners and often lead to product wastage.

Both brands also provide liners in the gel and pencil formats, allowing easy application and build up as compared to liquid variants. Their eye shadow products now come in smaller and affordable packs.

Eyeliners and kohl pencils as a category currently constitute almost 80% of the overall market, driving the segment towards high growth. Even mascara is growing with its share in the overall eye make-up category increasing from 10.6% in 2010 to 11.6% in 2015 as a result of online make-up tutorials and the impact of daily TV soaps on beauty and fashion preferences among consumers.Women are increasingly surfing online sites for various eye makeup and looks.There are sites such as Youtube and other makeup sites which have furthered the interest

of these  women.The French cosmetics company offers a range of eye make-up under its parent brand L’Oreal and its American subsidiary Maybelline New York. With bloggers and YouTube tutorials helping these brands, women are increasingly using products such as eye shadows which were once dubbed as occasion wear.The company offers a variety of eye makeup products including Lakme’s 9 to 5 Eye Quartets , eyeconic Kohl pencil and mascara.The rising popularity of eye makeup can also be attributed by the e-commerce platforms with firms like Amazon, Flipkart, Nykaa and  Myntra who have helped the women in smaller cities to be aware about the brands.These e-commerce sites also offer easy availability , greater and diverse products options, convenience in selection, home delivery and lower prices to consumers .The super concentrated treatment concealer launched by Maybelline features a micro- corrector applicator which helps instantly to erase dark circles and fine lines. This concealer creates a radiant , refreshing look to the eye area.

Opportunities

The top three opportunities / trends driving the global eye makeup market

• Customized virtual platforms to enhance shopping experience
• Increasing demand for mineral eye makeup( longer shelf life, versatility, beauty, safety , quality)
• 3D makeup printer
• Natural , Clean and beauty Products required
• Increasing demand for vegan products

• Demand for gluten free products
• Iron oxides: These help match your skin type and achieve your perfect color.
• Zinc oxide: Acts as a natural sunscreen. It is also an antioxidant and anti-inflammatory.
• Mica powders: These ingredients add glow and shimmer to foundations and concealers.
• Titanium dioxide: Another natural sunscreen, this ingredient helps give skin a luminous look and covers imperfections. It is also an anti-inflammatory, so it may help soothe and calm irritated skin.

Geographical Market (Dominate Market/Target Opportunities)

There is a double digit growth in the eye make-up category lead by eye kohl and gel eyeliners. Eye is one of the biggest assets which a human possess. This section is lagging behind because lips and nails have always been dominating the space but in the yester years eye make-up is catching up. The products are easy to use and women in India like to use eyeliners, mascaras and kohl.

North America is dominating the market for eye care products due to the presence of global players in the US. Growing eye care protection and use of eye care products are on hype in the North American market. These products are supporting the eye care market in the USA. Europe holds the second position in the global standing whereas Asia-Pacific has emerged as the fastest growing segment. The Asian Countries like India and China are gaining popularity and will succeed in the future years ahead.

Players Specific Data (Product Launch, International and Domestic Players Dominance, Sales Distribution)

Rohto Pharma, known for its anti-acne, pain relief and other cosmeceuticals, has secured an entry into the Indian domestic market for eye care products by introducing cooling drops.ROHTO Pharma (India), a division of the Japanese pharmaceutical major, is targeting the active, young Indian who is tech-savvy and open to self-medication.  ROHTO has been in the global eye segment for a long while , they have introduced two eye drops in the Indian domestic market.ROHTO Icy Fresh is a dry ice aid, assuring fast action and long lasting from dry and inflamed eyes. This aid aims to claim clear , non- blurring drop as most of the eye drops in the market tend to blur the vision for a while. ROHTO Icy fresh is aimes at customers with extensive screen time in front of laptops , mobile phones and persons using contact lens. It also offers relief to those affected by smoke , dust and other pollutants. The other eye drop Icy Clear is aimed to remove redness and fatigue in the eyes due to late night workouts and deficient tear production. Its aim is to provide cooling and relief from eye strain due to pollutants. The eye drops are available in clear bottles which is easy to carry.

Changing Indian mindset towards eye care

Traditionally, the Indian eye care market has been a conservative one, with people preferring to consult a doctor for their eye related issues, rather than resorting to self-medication. The Indian OT eye care segment is seeing an increasing rise in eye related problems , rising disposable income of middle class and better consumer awareness about healthcare. Increased demand for convenience and easy accessibility to health care products are other factors driving this growth.The Indian consumers today are not only looking to consultant a doctor but they are looking forward for discussions on what Sapp, blogs to find out the remedies for minor health issues. The tech savvy generation is also looking forward to reduce the goings to the doctor.

Bal Pharma Ltd has ventured into over-the-counter (OTC) market with the launch of Eye Spa, an eye care product, in Bangalore. This is the first launch of eye OTC products that the company is launching through its subsidiaries, Lifesen Healthcare Pvt Limited. Eye Spa is a unique product which soothes and rejuvenates the tired eyes due to continuous exposure to dust, TV, Computer screen  air conditioning and other modern lifestyles disorders. Bangalore market has been chosen as the desired location for thelaunch of eye spa. The company also plans to roll out its other products in other South Indian markets shortlybefore it launches in the pan India level. Research after the analysis proves that OTC market is still in its nascent stage in India and will take time to grow further. This is the first product which is launched in the Indian market to test it on Indian customer base. The company also wants to make a strong position in the Indian market and expand its products before the other players enter. Manufacturing will be coupled with fully integrated R&D facility to ensure that the OTC products reach its end users and gain acceptance.

International and Domestic Players Dominance

Research and Development are driving the overall eye cosmetics market as well as the cosmetics market globally. Key players are investing in the companies which may influence the customer decision and purchasing power. Increasing popularity of products in the landscape are also the key factors influencing the decision. The eye care cosmetics market is undergoing a shift as customers are shifting toward mineral products and vegan products. They are investing more on advertisement and packaging of the products to look attractive and catching the eyes of the customers.L’oreal is shifting its trend from digital marketing to advertisement and magazines such as Vogue and etc.The changes in advertisement platforms are a boost to the company and customer base.. Also, with this regard Revlon, also increased their spending on advertisement. In 2017, Revlon invested USD 550 million on advertisement and witnessed a growth rate of 22.14% during the period, 2015 to 2017.

The growing trend towards bold eye makeup and eyebrow pencil with long elongated eyelashes are expected to increase the market for eye cosmetics in the world in the future years ahead. Moreover , there is need for bold and stylish brow looks which can catch attention of the people, incorporating colors, glitters and creative eye shadows designs.Sephora has launched a Brow highlighting gel in Gold and silver which signifies that customers are more interested in ongoing fashion and looks.Moreover, there is increasing demand for waterproof makeup and eye mascara for the hot and humid countries specially during the summers . This product can withstand the heat and humid conditions can can stay for longer hours . LOreal and Revlon dominate the market but the local brands are coming up in the region.

Sales Distribution

New opportunity for cosmetic distributors and retailers: this cover up patch conceals unwanted blemishes, tattoos or scars. It is an easy to use, peel and stick, medical grade silicone patch. Reusable and washable up to 20 times, breathable, hypoallergenic. Comes in  different skin tones, shades, shapes and sizes.

Global Eye Cosmetics Market Competitive Landscape

Eye makeup market is expected to be highly competitive, owing to the increasing demand for personal care products among the women population. The major players operating in this market are :-

• L’Oreal S.A.
• Clairns
• Parbel SW
• Kao USA
• New Avon LLC.
• Shiseido Co.Ltd.
• Colorbar Cosmetics Pvt. Ltd.
• Unilever
• PPG
• Benetton
• Procter and Gamble

Some of the major developments in the market includes increased product expansions, technological innovations, high-quality products manufactured . Many vendors are focusing on innovative packaging to create the wider base of customer globally. For instance, in January 2017, companies, such as L’Oreal India and Hindustan Unilever Ltd, invested significantly in eye makeup by introducing more easy-to-use product formats in kohl, eyeliners, and mascara with smaller and affordable packaging for eye shadows.

COVID-19 impact on "Global Eye Cosmetics Market"

The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "Global Eye Cosmetics Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.

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Key questions answered in this research report

• What is the total market size by 2035 and what would be the expected growth rate of sales?
• What are the total sales in 2018-19 and what would be the expected demand over the forecast period?
• What are the recent developments and business strategy of companies?
• What are the market opportunities for the existing and entry level players?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?

Reasons to buy this market study

• Global Eye Cosmetics Market Facilitate decision-making based on strong historic and forecast data for
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• Global Eye Cosmetics Market Facilitate decision-making based on strong historic and forecast data for
• Develop strategies based on the latest regulatory framework
• Position yourself to gain the maximum advantage of the Global Eye Cosmetics Market’s growth potential
• Identify key partners and business development avenues across the globe
• Respond to your competitor’s business structure, strategy and prospects’s growth potential