Analysis of water Heater Market in Europe by product type, by installation, by technology and by end user with Forecast to 2025

Market Outlook

Water heater is an example of unique & innovative consumer appliance with specific technical feature which helps in saving energy.Europe tankless water heater market is expected to grow at a CAGR of 3.4% during the forecast period. Germany accounts for the major share of the market owing to the maximum number of installations of tankless water heaters in the region. Gas tankless water heater has occupied 54% share of European market whereas 46% is occupied by electric tankless water heaters in 2016. However, electric water heaters have achieved high penetration in European market in past few years. Over 36% of residential users of Europe adopted for electric tankless water heater in 2015.

Electric water heater with temperature limiting controlled (TLC) device are becoming more popular. Key market players are investing in developing innovative products which is likely to increase the market competitiveness and eventually will boost the demand for water heater. For instance, Rheem are focusing on vast technology like recirculation in water heater which not only provide instant hot water for consumer but can also save 12,000 gallons water per year for the average household. Rinnai, leading manufacturer of gas appliances, are offering water heaters which can be monitored remotely and controlled by smart devices.

Market Segmentation

European Water Heater Market is segmented on the following basis:

Based on Product Type

• Gas Water Heater
• Electric Water Heater

Based on Installation

• Indoor Water Heater
• Outdoor Water Heater

Based on Technology

• Condensing Technology
• Non- Condensing Technology

Based on End-User

• Residential
• Commercial

Key Benefits: Europe Water Heater Market Outlook, 2012-2025

The report includes Water Heater Manufacturers, Private Label Players, OEMs & Brands Outlook (Market Competition & Regional Presence), Business Strategy & Financial Analysis of Major Players. Further, the study also covers the Industry Insights (Future Trends & Forecast Data), Trade Data (Exports and Imports), By Water Heater Type (Manufacturing & Retailing Outlook), Consumer Spending Analysis

• Market Size (USD Billion), Market Share (%), CAGR (%), Y-O-Y Growth Rate (%) of Europe Water Heater Industry and further it bifurcated into Countries.
• Sales Data of Water Heaters : By Each Product Type, By Size, By Pricing Model Type, By Distribution Models, By Countries (Volume & Value), 2012-2025
• Sales Outlook by Various Channels (Value & Volume) : By Channel Type (Stand-alone Stores, Flagship Stores, Brand Outlets, Multi-Brand Outlets, Specialty Outlets, Franchisee Stores, Hypermarkets, Online Channel, etc.), 2012-2025
• Supply & Demand Analysis, 2012-2025
• Trade Data Outlook : By Each Product Type (Export & Import), Value & Volume, 2012-2025
• Adoption Rate (%) Outlook : By Each Product Type, By Cities, By Distribution Model, 2012-2025
• Target & Potential Markets, By Countries
• Europe Tankless Water Heaters Market Outlook : By Each Product Type, By Pricing Model Type, By Distribution Models, By Countries (Volume & Value), 2012-2025
• Europe Water Heaters Industry Analysis (Water Heaters Manufacturers, Brands, New Products, Product Mapping, Appliances Industry Analysis, Pricing Pattern, Competitive Analysis & Consumer Analysis, etc.)

· The study provides an in-depth analysis with current and future trends to elucidate the imminent investment pockets in the market.

· Current and future trends are outlined to determine the overall attractiveness of the market and single out profitable trends to gain a stronger foothold in the market.

· Quantitative analysis of the current market and forecast from 2012-2025 is provided to showcase the financial competency of the market.

· Drivers and opportunities are evaluated to highlight the top factors responsible for market growth. Various segments are carefully evaluated to gauge the potential of the market.

· Porter's Five Forces Model and SWOT analysis of the industry illustrate the potency of the buyers & suppliers participating in the market.

· Competitive Outlook of major players of the global market as well as regional market to understand the current business scenario and to understand the complexity and investment related factors.

*Note : The above mentioned data would be available for mentioned periods:  Historical (2012-2018), Base Year : 2019, Forecast (2020-2025)

Market Drivers and Challenge

Water heater provides space effectiveness and easy installation with low operation & maintenance cost. Availability of the replaceable parts, long durability and energy efficiency are key factors to increase the market demand of water heater.

However, high initial cost of cost water heaters is inhibiting their potential market demand across the globe. Replacement of equipments installed in residential areas can be complex and may become costly issue with the engagement of more space and proper drainage of water. Also lack of knowledge to contractors and homebuilders regarding the installation of water heaters tends to confine the promotion for water heaters.

Growth Opportunities

Introduction of new products with proper design as per demand and ease of installation can expand the European market of water heaters. Tankless water heater is the fastest growing market in plumbing industry which is also environment friendly and cost effective. More investment in R&D can also foster the demand during forecast period

The declining cost of natural gas in the region is considered as biggest opportunities for manufacturer to opt and promote usage of energy-efficient water heater.

Key Market Players

• A.O. Smith Corporation
• Bosch
• Noritz Corporation
• Rinnai Corporation
• Bradford White Corporation
• Rheem Manufacturing Company
• General Electric
• Havells
• ATMOR
• Stiebel Eltron GmbH & Co. KG.
• Kyungdong Navien Co.,Ltd.
• Haier Electronics Group Co, Ltd
• Bajaj Electricals Ltd.

Scope of this report

Market Synopsis

Market Segmentation

Market Statistics

European Water Heater Market is segmented as follows:

• By Product Types (Market Size, Sales, Production, Demand Analysis and Growth Analysis)
• By Installation Types (Market Size, Sales, Production, Demand Analysis and Growth Analysis)
• By Technology Types (Market Size, Sales, Production, Demand Analysis and Growth Analysis)

• By End-User (Market Size, Demand Analysis and Growth Analysis)

Market Dynamics: Growth Drivers, Restraints and Opportunities

• Risk Factors

• Regional Variations
• Recent Trends and Developments

Key Market Players

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

Porter’s Five Force Model

Market Landscape: Competition and Beyond

Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem

Expert Analysis

Concluding Remarks