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2019-06-18
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India
Market Overview
India is among the top five markets for the media, content, and technology. The Telecom Regulatory Authority of India (TRAI) is set to advance towards the Ministry of Information and Broadcasting, Government of India, with a petition to spur the recommendations on broadcasting to uplifts reforms in the broadcasting sector. According to Department of Industrial Policy and Promotion (DIPP), the Foreign Direct Investment (FDI) inflows in the Information and Broadcasting (I&B) sector (including Print Media) in the period April 2000 – September accounted for USD 6.86 billion. Indian Media & Entertainment sector has grown at the rate of 13% in the last year and accounted for USD 23.04 billion in 2017 and tends to reach USD 30.72 billion by 2020. With rapid advancements in technology, for instance, broadband access and internet protocol convergence will play a very crucial role in the burgeoning of the Indian entertainment and media industry. However, piracy, lack of uniform media policy for foreign investment, content regulation, price regulation, cross-media ownership rules and lack of empowered regulators are hampering the progress of India entertainment and media industry. Neonatal players in expanding media marketplaces tend to have a notable advantage over mature entrants due to network effects, whereby the value of the marketplace increases as the number of participants increase.
By Categories
Television industry continues to dominate the E&M industry by garnering a share of over 40% in 2017, which is anticipated to increase and reach about 51% by 2025. The share of the film industry, which currently stands at 20% and print media, which stands at 30%, is projected to lose some of its share in favor of the emerging segments like internet advertising and out-of-home advertising.
The report covers the present ground scenario and the future growth prospects of the media & entertainment industry for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players worldwide. India Entertainment & Media Industry Outlook is forecasted on the basis of revenue analysis, product benchmarking and strategic developments of key market players.
India Entertainment & Media Industry Outlook 2017-2025, has been prepared based on an in-depth market analysis from industry experts. The report also includes Porter's five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “India Entertainment & Media Industry Outlook Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.
Our India Entertainment & Media Industry Outlook Report comprises of the following companies as the key players: NDTV, Reliance MediaWorks Ltd, Tips, PVR Cinemas, HT Media, Sri Adhikari Brothers (SAB) Group, Zee Entertainment Enterprises Ltd (ZEEL), Eros International (Eros), Balaji Telefilms, Sony Entertainment Television Pvt Ltd or SET India Pvt Ltd, Yash Raj Films (YRF) studio, Star India broadcasts, Dish TV, Sun TV Network.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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