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Market Research Report

Asia Pacific Face Cosmetics Market Outlook 2019-2035: Growth Opportunities | COVID-19 Impact Analysis

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Asia Pacific

Asia Pacific Face Cosmetics Market Overview

Asia Pacific is one of the fastest growing markets for face cosmetics like for personal care and beauty .Research after the analysis proves that it can be the future destination for establishing trends in the beauty and personal care industry. When we talk about beauty and personal care market we only include physical products as beauty cosmetics but we tend to forget the others like fragrances, professional products and hair doing. These constitute as one of the most important segment of the beauty cosmetics section. Southeast Asia is one of the rapidly expanding nations with Indonesia and Philippines. In 2018, the size of the cosmetics market in Asia Pacific amounted to approximately 120 billion U.S. dollars. This figure was forecasted to reach around 145 billion U.S. dollars by 2022. Globally, Asia Pacific made up the largest share of the cosmetic market, accounting for around 39 percent worldwide in 2018. Revenue in the Skin Care segment amounts to US$63,127.3m in 2020. The market is expected to grow annually by 5.6% (CAGR 2019-2035).

  • Total Market Size-46,18,717 USD Thousands
  • Total Local Production-1,76,770 USD thousands
  • Total Exports-6094,896
  • Total Imports-1,05,36,843
  • Imports from the US-16,71,133

Imports dominate Hong Kong’s large, lucrative and growing market for cosmetics, toiletries, and skincare products. France was Hong Kong’s largest supplier of the US$3.4 billion market in 2018. Korea, Japan, the U.S., and China were the other major suppliers. Hong Kong imported US$768 million worth of cosmetics, toiletry and skincare products from the U.S. in 2018, a 42% increase compared to 2017. The higher demand for U.S. cosmetics is probably a result of consumers who have previously used cosmetics from Korea increasingly switching to higher-end products with better quality and efficacy and products from the U.S. meet these buying criteria. Hong Kong’s imports of cosmetics, toiletry and skincare products will likely grow at about 25-28 percent in 2019 and 2020 with domestic demand from Hong Kong consumers and Chinese tourists remaining strong.

Hong Kong is also a major launch pad for marketing cosmetics and skincare products in the mainland Chinese market. Hong Kong serves as a showcase for the millions of Chinese tourists (51million in 2018) that visit Hong Kong annually, often with shopping for personal, family or even re-sale use as a primary or sole travel objective. While China has reduced import duties on cosmetics and skincare products, thereby reducing the retail price differential between Hong Kong and China, mainland visitors to Hong Kong are still attracted to products in Hong Kong over China. According to industry sources, the perceived authenticity and reliability of the products in Hong Kong often outweighs price as a buying factor. Apart from import tariffs that the Chinese government imposes on cosmetics, there are also VAT and product registration costs which do not exist in Hong Kong, meaning that equivalent products may actually cost less on the Hong Kong side of the border. Greater numbers of Chinese tourists in Hong Kong are expected in the next two years following the opening of new cross-border transport links such as the Hong Kong-Zhuhai-Macau bridge and Guanghzou-Shenzhen-Hong Kong Express Rail Link making it easier for Chinese in the Southern provinces to travel to Hong Kong for day-trip shopping sprees. For local retailers and distributors of cosmetics, toiletry and skincare products, increased sales in the cosmetics sector in the next few years will continue to be dependent on sales to mainland Chinese tourists.

Asia Pacific Face Cosmetics Market Segmentation

By Product Type

  • Cleansers and Cleansing
  • Moisturizers
  • Masks Sheets and Packs
  • Eye and lip Care
  • Makeup
  • Sun Care
  • Serums and Treatments
  • Toners and Emulsions
  • Oils
  • Others

By Skin Concerns

  • Skin Lightening
  • Acne Treatment
  • Dull Skin Treatment
  • Pigmentation and Dark Spots
  • Anti-Ageing
  • Tan Removal
  • Face Treatment
  • Hydrating
  • Nourishing
  • Purifying
  • Stimulating
  • Wrinkle Care
  • Pore care and Blackheads
  • Sun Protection
  • Skin Dryness
  • Oil Control

By Ingredient

  • Calendula
  • Chia Seed
  • Green Seed
  • Mango Seed
  • Pomegranate & Collagen
  • Rice & Ceram ide
  • The Therapy
  • White Seed
  • Yehwadam

By Gender

  • Males
  • Females

By Tools Used

  • Sponge Pack
  • Multi Powder Brush
  • Oil Blotting Films
  • Daily Beauty Tools Creamy Bubble Maker
  • Daily Beauty Tools Cleansing Sea Sponge
  • Daily Beauty Tools Blush & Shading Brush
  • Beauty Tools Mini Blusher Brush
  • Cotton facial Pad
  • Daily beauty Tools Cotton Pad
  • Daily Beauty Tools Replaceable Applicator For Ice Air Pack
  • Micro Cleansing Grove

By Price

  • Low and Medium Range
  • High End Prices

By Brand Line

  • Bio –Cell
  • Mask Lab
  • Mascream
  • Real Nature
  • The Solution

By Country

Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest Of Asia) Face Cosmetics Industry {Market Share (%), Market Size (USD Billion)}

Asia Pacific Face Cosmetics Market Dynamics

Firstly,The factors driving the face cosmetics markets are high demand of skin care products in fast developing economies like India, Indonesia and Turkey.

Secondly , Aloe Vera which is widely grown in the Asian countries the extract from the leaf from Jeju island is used to soothe and moisturize the skin. This gel extracted can be used for various purposes including face packs, soothing, moisturizing and after sun care.This gel is easily absorbed into the skin and is non sticky . It is formulated with five additives :parabens, benzophenone, animal-derived ingredients, mineral oil, artifical colouring.

Thirdly,There is high demand for natural products in the Asian Countries . Companies in the Asian region are in search for better natural products such as thorns, hard husks etc. These are added to the creams and cosmetics with the help of Korean technology to improve the texture and vitality of the skin.

Fourthly, The hydrating Chia Seed Toner which has added pink vitamin that efficiently removes unnecessary skin residues and delivers instant hydration to exhaust and damged skin with moisture –rich chia seeds that draw moisture like a magnet.

Fifthly, the natural seed which is available is used for dry, irritated and sensitive skin gives a healthy glow.

We can say that the Asian market is driven by the following factors: Adding on to the other factors

  • Australian Natural expansion (Flora and Fauna)
  • J-Beauty Coming back
  • Demand for luxury cosmetics and goods
  • Beauty Cosmetics and Grooming for Men
  • Smart Technology Revolution
  • Men Boosting Cosmetics
  • The Appeal of Natural and Organic Cosmetics
  • Youth Drives C-Beauty
  • Simultan­eously, Asia Pacific consumers have become increasingly aware of organic products.
  • Brands such as Himalaya, Biotique and Skin Food have stepped in to meet this demand.

Top Opportunities

  • Dry Shampoos, leave in conditioners and styling gels, treatments
  • Facial skin anti - aging creams whitening lotion and masks
  • Dermo-Skin Care products for retail distribution
  • Hair Coloring products
  • Body Treatments like slimming, massage and bath products used in spas and skincare salons
  • Personal care and cosmetic products using organically grown and naturally derived ingredients hydro allergenc with low concentrations of fragrance and preservatives.
  • Use at home hand held devices for body and facial skin firming and contouring
  • Skincare products for men
  • Color cosmetics including long lasting lipsticks , cream based eye shadows
  • Fake eyelashes and semi - permanent eye lash extensions

Geographical market (Dominate Market/Target Opportunities)

The median age in Indonesia is 30.5.2 Indonesia women tend to follow fashion and cosmetics trends in other Asian countries, particularly Singapore, Hong Kong and increasingly Korea. According to industry sources, products that are popular in Singapore would have good prospects in Indonesia. In Indonesia, similar to many other Asian countries, skin and hair are the two aesthetic qualities most highly valued. Accordingly, skin and hair care are the two largest categories of product sales, with over 20% of the market. Products which cater to Indonesia’s local climate and cultural traditions, addressing strong sun, high humidity and urban pollution, as well as the requirement of regular face washing ahead of frequent daily prayers fare well. For many consumers products need to have stronger fragrances, higher SPF protection and be waterproof. In skin care, there is demand for products that even skin tone and whitening agents. Since the cosmetics market in Indonesia is highly competitive, the creation of a strong brand through promotion is recommended for substantial entry into the market. Successful products tend to contain unique formulas or ingredients not available in Indonesia. In addition, a strong marketing campaign and advertising play a major role in promoting awareness of products and brands and in expanding market reach. Business sources indicate that cosmetics companies use print media as their primary advertising channels to promote imported cosmetics.

Indonesia is indeed one of the largest skin care markets in the world. Research after the analysis proves that the skin care market is expected to experience even higher demand in Indonesia in the future as the population grows. Likewise, some national business players would agree with this prediction. For example the owner of famous Nivea brand, PT Beiersdorf Indonesia, expressed its optimism that in the future their business will continue to grow. 24 The report explained that overall domestic consumer demand for the skin care industry reached around 6%. Although this condition is still far away from the demand of the national food industry, but the market penetration is as high as 70%, considering this product used by almost all ages.

Asia-Pacific excluding Japan (APEJ) will continue to dominate the global face mask market, accounting for more than 80% of the market. Peel-off masks are anticipated to remain the leading revenue contributing product in the market, followed by cream masks and clay masks. Sales of sheet masks and warm-oil masks are set to register a relatively faster expansion through 2026.Face masks containing natural ingredients, including honey, aloe vera and botanical extracts, are desirable to middle-class consumers aspiring to live a higher lifestyle. Face masks have gained popularity among the older population, spurring "enormous" opportunity for product innovation utilizing novel ingredients and formulas

The male population has gained a major share of the face masks market worldwide, apart from the female population.The Asia Pacific market is now one the fastest-growing regions for men’s grooming and cosmetic product use.In countries like Indonesia and the Philippines, there has been a notable increase in interest in beauty products among the locals. Social media content, the K-beauty trend, and a rising number of beauty influencers have been attributed as the increase in interest.For instance, in the Philippines, social media has helped to build awareness and interest in beauty and personal care particularly among younger consumers. Social influencers and beauty bloggers are also helping to drive growth, with there being a number of local YouTubers who host popular channels with product reviews, demonstrations and tutorials.

As a whole, social media has helped to expose consumers to a wider range of products and treatments. It has also helped to engage more male consumers who are starting to invest in hair and skin care routines after understanding the benefits of proper hair and skin care.Trends in Asian Beauty and Personal Care, words like “natural” and “cruelty-free” are becoming increasingly important to consumers when purchasing products in recent years.

Growing number of male consumers

In Singapore, male beauty is also expected to becoming growing popular as part of the mainstream, not only in skin care but also in colour cosmetics. Male-specific tone-up cream is expected to gain traction as it requires no specific make-up application skills .In the Philippines, there is likely to be an increase in the number of men purchasing men’s grooming products, with it becoming more socially acceptable for men to invest in their appearance.

The Southeast Asian market is seing growing positive trends of beauty and personal care for the future.Trends for products like K-Beauty and Halal products are going to see a gain and would persist in the market for the next few years. Organic and Natural products have also gained attention.The male market for beauty and personal care is expected to grow alongside with the importance of sun care products. With the rising disposable income and growing population, Southeast Asia happens to be one of the lucrative market to expand for beauty and personal care through e-commerce.

Players Specific Data (Product Launch, International and Domestic Players Dominance, sales Distribution)

The new product which was launched is the grafting mascara. The international trends and fashion industry is on rise in the Asian Countries which translates them into high quality cosmetics products which suits the young Asian womens. The recent success by a chinese beauty brand Marie Dalgar founded by Masa Cui  who found an eye lash lengthening mascara known as grafting mascara. This brand is sold in 16,000 stores and counters across China and has a collaboration with Sephora as well.

International and Domestic Players Dominance

Recent survey done by L’Oreal suggested that 75% of the Indonesian women prefer the natural products which have natural ingredients. The number is quiet high as compared to the global.These are people who can afford to buy imported products. These high-end consumers are concentrated primarily in big cities like Surabaya, Bandung, Medan, Makassar, Semarang, Palembang, Batam and the capital Jakarta with its surrounding urban areas like Bekasi, Tangerang and Depok .

There is also a tendency in retails that buyers are attracted more to those brands of foreign and foreign-like than locals. Some distributors in the country even notice that products with city name associated with fashion such as L'Oreal Paris, Lancome Paris and Maybelline New York appeal more to consumers. Consumerism in the country increases particularly during holiday seasons, such as Lebaran or Idul Fitri (Muslim celebration after the holy month of Ramadhan), Lunar New Year and festive Christmas season. Stores and malls take advantages of the prices and demand during these times. Various promotions lead to heavy discounts.

Indonesians are more conscious to personal image and fashion than before. Therefore, daily make-up has become a basic need among women especially those who go to work. It is true that women remain the dominant consumers of cosmetic and body care products, but sales of other common cosmetics to the male market segment are steadily increasing. Such products include those for hairstyling (e.g. gel, hair spray, beard grooming), perfume and cologne

There is also rising consumer demand for Halal-compliant consumer products in Indonesia and the ASEAN region in general. People are now more concerned about things they consume especially those who follow Islamic way of living. Cosmetics that are Halal, which means permissible according to law of Islam, in Indonesia are a fast-growing industry and aligned with global situation which expected to reach USD 6.4 trillion by 2018.21 To support this, the Indonesian government recently implemented a mandatory Halal certification for cosmetic products including control to its raw materials and production factory

Indonesian beauty market is considered as a fairly competitive field. Because there is a slight difference in percentage number between the brand users and brand players. The six most popular skin care brand of Indonesian women are dominated by foreign brands namely SK II, Laneige, The Body Shop, Innisfree, Nature Republic and Wardah.So it is quite natural if it comes as a surprise that one of the strongest Asian cosmetic brands, Shiseido also comes from Japan.

Shiseido has been one of the very few non-technology brands from Japan that has made it big in the global fashion, beauty and cosmetic scene. Leveraging its unique heritage and the positive effects of its country of origin, Shiseido has been able to penetrate markets around the world by offering high quality, relevant and exciting products. Shiseido has realized from quite early on, the importance of offering a highly differentiated experience to customers and also to excite them constantly through innovative and high quality products.The fashion, beauty and cosmetics industry was dominated by brands from Europe and the United States. One of the strongest advantages of Shiseido is that it was an Asian brand venturing into the Western world. Shiseido has positioned itself as high end premium luxury brand in the US and Europe markets but plans its expansion in the Asian regions.

Sales Distribution

An Indonesian based brand Natasha Skin Care for example. Its products are only available at its own official clinics which are under the auspices of the Natasha Skin Care network, in other words not sold freely in retails. In the clinic, there is a facility for consulting with a doctor that is free of charge. This is then followed up with suggestion which products suitable for the patient’s skin problems. Modern trade—supermarkets and hypermarkets—is the dominant sales channel for face masks. Australia has the fourth largest B2C ecommerce sales rates in Asia-Pacific region after China, Japan  and Korea.It has the highest market penetration rate in the region. Online retailing represents appox seven percent of total reatils pending . It is estimated that B2C ecommerce will grow by another eight percent in 2017. Social meida is a big drivng factor for the promotion transactions. Facebook, Instagram and Snapchat are among the other platforms which are creating brand consciousness.

While consumers across the Asia –Pacific region are permitted to source cosmetics from any seller with relevant authorities and to ensure that they meet the safety requirements.Entering the market via e-commerce can offer an opportunity to meet the consumers demand an interest , products are directly sent to the individual consumers . There are between 20-25 distributors that sell in the mass market.Premium brands are sold through pharmacies and other online department stores chains like Myer and David Jones.Supermarkets are the dominant sales channels in the region and, to a lesser extent, multi-brand and standalone stores, according to the report. However, online cosmetic sales platforms in Asia Pacific are forecast to grow at a CAGR of 10.3% through 2020.

Competitive Landscape

The article covers key regions in the country which are Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest Of Asia) and the companies profiled in the report are Nykaa,

  • David Beckham
  • Embark
  • The Face Shop
  • Faces Canada
  • Gillette
  • Guess
  • Gubb USA
  • It’s Skin
  • Jacques Bogart
  • Jaquline USA
  • L.A.Girl
  • Loreal Paris
  • Lakme
  • Mamaearth
  • Marrakesh
  • Mirabelle
  • Maybelline New York
  • Makeup Revolution
  • Nautica
  • New U
  • Neutrogena
  • OGX
  • OGA
  • Olay
  • Organic Harvest
  • Oral-B
  • Playboy
  • Ponds
  • Police
  • Plum
  • Forest essentials
  • Wet and Wild
  • Pee Safe
  • Roots
  • Schwarzkopf
  • Simple
  • Skinn By Titan
  • Sugar
  • VLCC
  • Xpel
  • WOW
  • Beauty Formulas
  • L’Oreal Paris
  • Ponds
  • VLCC

COVID-19 impact on "Asia Pacific Face Cosmetics Market"

The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "Asia Pacific Face Cosmetics Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.

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Key questions answered in this research report

  • What is the total market size by 2035 and what would be the expected growth rate of sales?
  • What are the total sales in 2018-19 and what would be the expected demand over the forecast period?
  • What are the recent developments and business strategy of companies?
  • What are the market opportunities for the existing and entry level players?
  • What are the key market trends?
  • What are the factors which are driving this market?
  • What are the major barriers to market growth?
  • Who are the key vendors in this market space?

Reasons to buy this market study

  • Asia Pacific Face Cosmetics Market Facilitate decision-making based on strong historic and forecast data for
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  • Position yourself to gain the maximum advantage of the Reasons to buy this market study
  • Asia Pacific Face Cosmetics Market Facilitate decision-making based on strong historic and forecast data for
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Asia Pacific Face Cosmetics Market’s growth potential
  • Identify key partners and business development avenues across the globe
  • Respond to your competitor’s business structure, strategy and prospects’s growth potential

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Asia Pacific Face Cosmetics Market Outlook 2019-2035: Growth Opportunities | COVID-19 Impact Analysis

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