Africa Two Wheelers Market Report: By Vehicle Type (Motorcycles, Scooters, Mopeds), By Fuel Type (Gasoline, Electric) & By Region (Nigeria, Egypt, South Africa, Algeria, Morocco, Ethiopia, Angola, Kenya & Rest of the Africa)

Market Outlook

In 2016, more than 3.5 million new two wheeler vehicles were registered in 2016. South Africa, Egypt, Algeria and Morocco are the largest two wheelers market in Africa owing to the well establishes and rapidly developing automotive industries; together accounted for more than 80% of new two-wheelers sales in 2016. Witnessing recent sale trends in Africa, it is expected that Africa's two-wheeler market could reach up to 10 million units in next 15 years. South Africa, Nigeria, Egypt and Algeria have considerable automotive and manufacturing sector. Despite these relatively well established automotive assembly and manufacturing hubs in Africa less than 900,000 vehicles were produced in the region accounting for just 0.9% of global production in 2016. Moreover, limited disposable income and the high cost of new vehicles, motorcycles and second hand passenger cars dominate the Africa's automotive retail sector. This is the primary factor that led the Africa to import four times more automotive products than it exports, with automotive parts imports of USD 48 billion in 2015 and exports worth only USD 11 billion. High cost of passenger cars and low disposable incomes provided the bike manufacturer huge growth opportunity by selling low cost and fuel efficient two wheeler motorbikes in the region.

General’s TVS brand, Honda, Indian firm Bajaj’s Boxer, Yamaha (Toyota Kenya) as well as low-cost Chinese brands are quite popular on Kenyan roads. Bajaj's Boxer is the market leader in the African nation and around 35% of its yearly exports are to Nigeria only. The company has also hiked its prices there as it aims to get more profits and also because of the devaluation of Naira (Nigeria’s currency) to US Dollar. It exported around 500,000 units in 2015 to Nigeria alone and always maintains a market share of above 40%.

Market Segmentation

By Vehicle Type

• Motorcycles
• Scooters
• Mopeds

By Fuel Type

• Gasoline
• Electric

By Geography

• Nigeria {Market Share (%), Market Size (USD Billion), Sales (Million Unit)}
• Egypt {Market Share (%), Market Size (USD Billion), Sales (Million Unit)}
• South Africa {Market Share (%), Market Size (USD Billion), Sales (Million Unit) }
• Algeria {Market Share (%), Market Size (USD Billion), Sales (Million Unit) }
• Morocco {Market Share (%), Market Size (USD Billion), Sales (Million Unit) }
• Ethiopia {Market Share (%), Market Size (USD Billion), Sales (Million Unit) }
• Angola {Market Share (%), Market Size (USD Billion), Sales (Million Unit) }
• Kenya {Market Share (%), Market Size (USD Billion), Sales (Million Unit) }
• Rest of the Africa {Market Share (%), Market Size (USD Billion), Sales (Million Unit) }

Based on geography, Kenya represents vast opportunity for the growth of motorcycle market in the country. As per statistics by the Kenya National Bureau of Statistics (KNBS) 126,822 motorcycles were imported in the first half of 20147, up from 70,770 units imported in the same period last year.

Market Dynamics-Growth Drivers and Challenges

One of the major factors driving the growth of two wheelers market in African countries is the inadequate public transportation infrastructure and as a result two wheelers are becoming a key trend for transportation in urban as well as rural settlements. In Africa majorly in parts of Uganda, Kenya and Nigeria among other Eastern Africa countries motorcycle taxis referred as Boda Boda are playing a vital role in driving the sales of two wheelers. Motorcycle taxis are majorly used for carrying goods and passengers to distant places in a growing number of rural and urban areas across the Africa. Additionally, factors such as rising demand for public transit, easy financing and increasing influx of cheap imports from Indian manufacturers are highly contributing to the growth of two wheelers market across the Africa. With more than 45% of African population residing in urban areas and these stats are expected to further increase in coming years, which is likely to raise the demand for two wheelers in the region over the forecast period.  

Market Statistics- Size and Forecast

The Africa two wheelers market valued USD 4.6 billion in 2016, including electrically powered two wheelers and also accounted for more than 3.6 million units sold in 2016. Further, the market is anticipated to expand at a CAGR of 9.1% to reach USD 9.3 billion over the forecast period owing to absence of reliable public transportation system and high cost of passenger cars.

In past few years motorcycle taxi service have developed and spread rapidly across the region of Ghana, Kenya, Tanzania and Cameroun among others. Tanzania and Nigeria are among the most beneficial markets in Africa for two wheelers followed by the Kenya, Algeria, Egypt and Tanzania. Tanzania accounted for more than 1 million registered motorcycles for boda boda taxi services which are likely to increase significantly at 4% annual growth. 

Key Market Players

• Honda Motor Co. Ltd.
• Yamaha Motor Company Limited
• Kawasaki Heavy Industries Motorcycle & Engine Company
• Ducati Motor Holding S.p.A.
• Hero Motocorp Ltd.
• TVS Motor Company
• Bajaj Auto Limited
• Suzuki Motor Corporation
• Harley-Davidson, Inc
• BMW AG
• Aprilia
• Triumph Motorcycles Ltd
• KTM AG
• Piaggio & C. SpA

Covered in this Research Report on Twoo Wheelers Market in Africa

Market Synopsis

Market Segmentation

Africa two wheelers market is segmented as follows:

• By Vehicle Type (Market Size, Demand Analysis and Growth Analysis)
• By Fuel Type (Market Size, Demand Analysis and Growth Analysis)

Africa Two Wheelers Market Report covered insights of below mentioned regions:

• Nigeria {Market Size, Growth Analysis, Opportunity Analysis}
• Egypt {Market Size, Growth Analysis, Opportunity Analysis}
• South Africa {Market Size, Growth Analysis, Opportunity Analysis}
• Algeria {Market Size, Growth Analysis, Opportunity Analysis}
• Morocco {Market Size, Growth Analysis, Opportunity Analysis}
• Ethiopia {Market Size, Growth Analysis, Opportunity Analysis}
• Angola {Market Size, Growth Analysis, Opportunity Analysis}
• Kenya {Market Size, Growth Analysis, Opportunity Analysis}
• Rest of the Africa {Market Size, Growth Analysis, Opportunity Analysis}

Market Dynamics: Growth Drivers, Restraints and Opportunities

• Risk Factors
• Regional Variations
• Recent Trends and Developments

Key Market Players

• Synopsis
• Business Strategy
• Product Portfolio
• SWOT Analysis

Porter’s Five Force Model

Market Landscape: Competition and Beyond

Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem

Expert Analysis

Concluding Remarks

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