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North America Eye Cosmetics Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis
North America Eye Cosmetics Market Overview
Health and Wellness are the most important factors for an educated customer. Wellness comes as a top priority when we talk of beauty concerns. People in the North America are widely using cosmetics and demand for mineral cosmetics is on hype. The trend is driven by customers looking for a more natural and healthier options opting for a natural look. Different types of eye make - up products such as eye shadows, eye liners, eye mascaras are gaining popularity as they are available in different sizes and shades to enhance the beauty of the eyes. Growing demand for eye makeup by the working women class is considered as a major factor driving the eye makeup market.
In the recent years , it has been noticed that the number of consumers who are making decisions regarding purchasing a product based on price is decreasing. The launch of clean by Sephora which helps clients to better navigate the growing category of clean beauty.The growing e-commerce industry in the beauty and personal care segment is propelling the demand for eye care market .L’Oreal being the leader of the cosmetic market and distributes products via e-commerce. Leading stores like amazon, provides customers with a broad range of products online. They even offer branded products like mascara, eye shadows, and eye liners at the lowest possible prices and even offer discounts during the festive season. Increasing penetration of social media such as Instagram, Twitter are further creating awareness of customer about the branded and local products specially eyes.
The market is driven by the working women class who are embracing the use of eye products. People are going to work apply eye cosmetics to enhance the beauty of eye and themselves. Increasing demand for natural and mineral makeup for eyes is also driving the market in the US.The use of microplastics and favoring items that include natural and organic ngredients is on rise.The retailers have also taken an edge over the concept of emerging technology to help drive customers .
Increasing new product launches and product innovation by key players is expected to another factor supporting growth of the market. For instance, in 2017, EYEKO launched a multipurpose waterproof eyeliner that claims to stay under extreme sport conditions. Additionally, it comes with built-in brush and sharpener to ensure that the liner is always on point. Similarly, Maybelline also launched a new Total Temptation mascara with coconut oil. Eye cosmetics market is rising and facial cosmetics market closing the gap in the market share. The fast growing Hispanic population embracing eye cosmetics.(People from Spain living in the US)
Trends and Challenges
Aging population represents challenge for color cosmetics. Clean Makeup is just a trend in the US market. Cosmetic shopping in the US is a regular trend for the population .Another trend is free from color and ingredients promotes health in the US. Clean Beauty gains a trend in the North American Market.
North America was the dominant region, in the eye makeup market in 2017. This is owing to presence of leading players such as Procter & Gamble, Corporation, Avon Products, Inc., Revlon, Inc., and established supply chain, in the region. L’oreal, the average spending of a consumer in the U.S. on eye cosmetics from 19 to 24 years of age is US$ 49 and US$ 28 by consumers of 14 to 18 years. This is major factor for growth of the market in the region.
Mascara is highly used by thewomen in the USA, Young women drive use eye makeup even when they are driving, mature women offer opportunity. High engagement in Hispanic women for eye make-up. Brow and eye lash trends boost eye cosmetic sales. Maybelline tattoo Studio and Revlon Color Stay are gaining momentum. False eyelashes market gaining momentum in the North American market. Women stick to the basic cosmetics and other brands are struggling. Natural and Healthier cosmetics is the expectation of the public. Multifaceted eye makeup adds value to the segment. People prefer eye makeup rather than facial makeup. Women stick to eye makeup and do not prefer much of change. Women want to seek the benefits from clean beauty. Abundance of choice in the US overwhelms the population. Clean Beauty is preferred by all ages , younger women and they value the product. Women prefer color in cosmetics too. Women stick to established makeup habits. The White women tend to use make up for camouflaging rather than expression of thought .
Players Specific Data (Product Launch, International and Domestic Players Dominance, Sales Distribution)
Drug major Sun Pharmaceutical Industries on Monday said it has launched ophthalmic solution Cequa, used for the treatment of dry eye disease in the US market. One of the company's wholly-owned subsidiaries has commercialised Cequa 0.09 per cent in the US.The product offers the highest concentration of cyclosporine for ophthalmic use approved by the United States Food and Drug Administration (USFDA).The product offers the highest concentration of cyclosporine for ophthalmic use approved by the United States Food and Drug Administration (USFDA).Cequa is indicated to increase tear production in patients with dry eye, Sun Pharma said. "The US launch of Cequa, the third product in our growing ophthalmic portfolio, marks the availability of a truly innovative treatment option for patients with dry eye disease – an area with a high unmet medical need,".Sun Pharma is also introducing Cequa Support Specialty Pharmacy, a program designed to enable commercially insured patients to easily obtain Cequa, the company said in the filing. Shares of Sun Pharmaceutical Industries were trading at Rs 398.70 per scrip on BSE, up 3.21 per cent from their previous close.
The 3nethra classic is a digital non – mydritic fundus camera equipped with an efficient workflow to capture high resolution images of the human eye through a quick focus mechanism that reduces the examination time.The compact design enhances mobility and easy deployment. The ergonomic control panel allows it to be used by even a trained person. 3nethra classic assists clinicians in diagnosis and documentation of visual health.
HOYA Vision Care North America announced the launch of its new websites for consumers as to better understand how consumers approach buying premium spectacle lenses. The new website is to empower eye care patients with ease , understanding latest information about eye correction , offering services as how to differentiate between other lenses and HOYA lenses.In addition to the educational benefits for patients, the new site can be used as a preemptive sales tool by eyecare professionals–a way to give their patients a head start in learning about their premium lens options before their next appointment. “This is about shifting paradigms,” says Barnes. “The new site will let patients know they can wear a premium lens brand, not just designer frames. And just as important, we’ll let them know the most advanced prescription eyeglass lenses on earth are only available at independent eyecare practices.”The new HOYAVision.com is also designed to make finding HOYA premium lenses easier for consumers..
International and Domestic Players Dominance
Social media has bolstered the success of specialty stores and cultivated a number of billion-dollar upstart beauty brands that are going head-to-head with well-established players like Estee Lauder. NARS and Rihanna’s Fenty Beauty follow the same tradition and beauty from retail stores .The eye cosmetic market is dominated by salons and in store services ranging from drugstore lines like Maybelline and L’Oreal to other premium brands like Urban Decay. L’Oreal continues to dominate the market for eyes cosmetics specially Brows , False eye lashes .Facial cosmetics struggle as women stick more to eye cosmetics.
Majority of the cosmetics in the USA are sold by other retailers.Department stores are being forced to rethink how they sell higher-end makeup and perfume as competition intensifies from discounters like Target, specialty chains like Sephora and Ulta and online brands. So stores like Saks and Macy's are promising workouts for your face, augmented reality and beauty treatment concierges as they try to attract millennial customers and make the cosmetics aisles more of a destination than a stopover.
To expand the beauty segment the typical grocery stores like SAKS Fifth Avenue’s flagship location is even finding a strong position in the cosmetics market. Shoppers now are changing the way they sued to buy beauty products which was fueled by social media, now they want to experiment with the products so they prefer to go to the cosmetic counters. Speciality chains like Ulta and Sephora overtook department stores by share of the US beauty and personal care market in 2009.The Specialists had more than 15 percent of the market and department stores fell below 9 percent.
Department stores, already trying to keep customers coming through the doors, are freshening up the face they present to shoppers.Saks Fifth Avenue has expanded the beauty section at its New York flagship by 40 percent to 32,000 square feet. It has 15 treatment rooms for services like getting your back fat frozen or workouts for your face to combat sagging. It offers complimentary services like mini-facials, with a concierge to greet customers and help book appointments.
Meanwhile, Macy's is allowing shoppers to experiment more with products and letting beauty advisers step away from the counter to help them. It also has areas that focus on specific categories like mascaras or highlighters that include many brands. And it's featuring augmented reality technology in a cluster of stores for shoppers who want to experiment without trying everything out. Stores like Neiman Marcus and Nordstrom, meanwhile, are creating hubs of the latest trends and beauty products.
J.C. Penney, still scarred by a disastrous makeover a few years ago, has been expanding its highly successful partnership with Sephora and will have those shops in 75 percent of its stores this year.
Target now has sales assistants who specialize in beauty, and launched a concierge service on its site that lets shoppers chat with experts and virtually try on makeup. Customers will soon be able to text a beauty expert, and at 10 stores they can try augmented reality technology.And online sites, such as Colourpop and Glambot, feature high-end brands at more affordable prices. Against this competition, Saks Fifth Avenue aims to offers an over-the-top beauty experience, with large shops devoted to brands like Chanel and Gucci, something that hasn't been seen before in the beauty departments. It's a mix of technology and serious pampering. There's even a florist shop with matching fragrances. Much was made of the move away from the ground floor, but Saks Fifth Avenue president Marc Metrick says the new format is designed for someone who wants to spend time.
Ulta has also bucked a broader slowdown among retailers with its in-store sales up more than 413% since 2009. And, while other retailers are closing stores, it opened 67 locations in the first 10 months of the year, according to FactSet. The company, which wasn’t immediately available to comment, had previously announced plans to open 80 stores by year-end.
To lure these customers in, Sephora has adopted an ad technology by Google that reveals local store promotions and inventory on shoppers’ phones as they walk near a store. While LVMH does not break out Sephora’s individual numbers, Google said the retailer saw a noticeable increase in in-store sales and a higher return on advertising spending from these promotions.
Amazon is seeing a benefit from this shift. In June, it launched its first professional beauty store, offering products reserved for licensed stylists and makeup artists through its Amazon business accounts.The following month, Amazon teamed up with pop star Lady Gaga as the sole retail distributor of her first cosmetics line, Haus Laboratories.
Key Market Players
Dr Barbara Sturm
Dr Brandt Skincare
Eve Lom, etc
We conducted interviews with the Consumers (B2C Vs B2B), Eye Cosmetics Manufacturers, Brands, End User Industry Verticals, Contractual Suppliers, Product Managers, Consultants, Decision Makers, VPs, Executives, Sales Managers, Regional Sales Head, C-level Executives, etc.
Key Benefits: North America Eye Cosmetics Market Outlook, 2019-2035 (Edition 2021)
• The report includes North America Eye Cosmetics Market Manufacturers, Contract Manufacturers & Brands Outlook (Market Competition & Global Presence), Business Strategy & Financial Analysis of Major Players. Further, the study also covers Industry Insights (Future Trends & Forecast Data), Trade Data (Exports and Imports), By North America Eye Cosmetics Market Type (Manufacturing & End User Industry Outlook), End User Industry Analysis (B2B Vs B2C), Competitive Intelligence, Opportunity Analysis
• Market Data : Market Size (USD Billion), Market Share (%), CAGR (%), Y-O-Y Growth Rate (%) of North America Eye Cosmetics Market Industry and further it bifurcated into Countries, 2019-2035
• Sales Data of North America Eye Cosmetics Market : By Each Packaging Type, By End Users, By Manufacturers Type, By Application, By Countries, (By Volume & Value), 2019-2035
• Manufacturing Outlook of North America Eye Cosmetics Market : Manufacturers Outlook, Revenue & Market Share of Manufacturers, Manufacturing Capacity, Operational Margins, Contract Manufacturers & OBMs Outlook, etc., 2019-2035
• Brands Outlook : Revenue Share (%) of Manufacturers By Packaging Type, Market Positioning, Ranking Analysis, Product Portfolio, Competitiveness, Regional Presence, No. of Products, Investments, Partnerships & Collaborations, Mergers & Acquisitions, etc., 2019-2035
• North America Eye Cosmetics Market End User Outlook : End User Preferences of Packaging & Brands, End User Spending, Average Spending Power, Adoption Rate (%), Penetration Rate (%), Green Initiatives, Govt. Regulations, etc., 2019-2035
• Market Dynamics : Growth Drivers, Challenges, Opportunities, Trends, SWOT Analysis, Porter's Five Force Model, PESTLE Analysis, etc., 2019-2035
• Trade Data of North America Eye Cosmetics Market (Export & Import) : By Each Segment, By Major Destination Countries (By Value & Volume), 2019-2035
• Supply & Demand Analysis : By North America Eye Cosmetics Market Type, End Use Verticals, By Countries, 2019-2035
• Target & Potential Markets : By Major Countries & Industries
• Detailed Outlook : North America Eye Cosmetics Market Industry Analysis : (Manufacturers, Raw Material Outlook, New Products, Ongoing Researches, End User Analysis, Manufacturing Models, Demand Analysis for Each End User Industry, Govt. Norms, Market Dynamics etc.)
COVID-19 impact on "North America Eye Cosmetics Market"
The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "North America Eye Cosmetics Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.