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Market Research Report

Middle East Face Cosmetics Market Outlook 2019-2035 : Growth Opportunities | COVID-19 Impact Analysis

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Middle East and Africa

Middle East Face Cosmetics Market Overview

Expert in the Science of healing, SHIFFA was created to combine the world's most potent organic ingredients with the advanced skin care science. Each product is infused with it's own unique Healing Essence- a powerful combination of active ingredients in therapeutic concentrations- to heal skin from within and reveal it's beautiful potential, SHIFFA skincare gives your skin the tools that are able to not only heal but also, optimize collagen production. The Middle East shows the same growth as the global market. The growth is mainly driven by increase in young and aspiring population who invest in grooming, their appearances and maintaining of their health. As the MiddleEast becomes very conscious about the ingredients in the products, there is significant demand for ethical and natural cosmetic products. The rising demand surged the local and international players to develop innovative products in order to sustain themselves in the competitive market. Moreover, the rise of social media increased the awareness of brands and appearance. Middle East countries are where women cover their heads and body before going out for religious purposes. These females are very well groomed and use luxurious make up, hair and skin care products. Research has predicted that there is increase in skin care products in the Middle East because of rising natural and personalized products majorly in the GCC(Gulf Cooperation Council).

Halal Beauty

One key trend which has been observed in the cosmetics and personal care products are that they comply with the Halal Law which is prevalent in the MiddleEast countries. Halal Beauty is referred to those products that donot contain ingredients from animals that were not slaughtered in a non halal way or are pork derived materials. Moreover, it is becoming a global trend in the world today.

Moreover, the market is projected to reach USD 35.2 Billion by 2035​ owing to growing market of natural products, personalized products and services, majorly in Gulf Cooperation Council (GCC) countries

Middle East Face Cosmetics Market Segmentation

By Product

  • Aya
  • Healing Balms
  • Aromatic Facial Cleansers
  • Cleanse and Toners
  • Moisturizers
  • Serums and Face Oils
  • Eye and Lip Care
  • Masks and Exfoliators
  • Makeup & Cosmetics
  • Hygiene Products

By Skin Type

  • Dry or Dehydrated
  • Acne
  • Oily or Combination
  • Sensitive
  • Pigmentation
  • Mature
  • Large Pores

By Ingredients

  • Aloe Vera
  • Apricot Kernel
  • Arctic Cranberry
  • Argan
  • Avocado
  • Beeswax
  • Borage
  • Calendula
  • Carrot
  • Castor Bean
  • CoQ10
  • Eucalytus
  • Evening Primrose
  • Frankincense
  • Grape Fruit Oil
  • Jojoba Oil
  • Lavender Oil
  • Lecithin
  • Lemon
  • Macadamia Nut

By End Users

  • Mass Market
  • Premium Customers
  • Working professionals

By Tools

  • Jade Roller

By Gender

  • Males
  • Females

By Distribution Channels

  • Online
  • Offline

By Country

  • Kingdom of Saudi Arabia (KSA) Cosmetics Market {Market Share (%), Market Size (USD Billion)}
  • United Arab Emirates (UAE) Cosmetics Market {Market Share (%), Market Size (USD Billion)}
  • Iran Cosmetics Market {Market Share (%), Market Size (USD Billion)}
  • Qatar Cosmetics Market {Market Share (%), Market Size (USD Billion)}
  • Oman Cosmetics Market {Market Share (%), Market Size (USD Billion)}
  • Kuwait Cosmetics Market {Market Share (%), Market Size (USD Billion)}
  • Bahrain Cosmetics Market {Market Share (%), Market Size (USD Billion)}
  • Jordan Cosmetics Market {Market Share (%), Market Size (USD Billion)}
  • Rest of Middle East Cosmetics Market {Market Share (%), Market Size (USD Billion)}
  • We conducted interviews with the Consumers (B2C Vs B2B), Face Cosmetics Manufacturers, Brands, End User Industry Verticals, Contractual Suppliers, Product Managers, Consultants, Decision Makers, VPs, Executives, Sales Managers, Regional Sales Head, C-level Executives, etc.

Key Benefits: Middle East Face Cosmetics Market Outlook, 2019-2035 (Edition 2021)

•   The report includes Face Cosmetics Market Manufacturers, Contract Manufacturers & Brands Outlook (Market Competition & Global Presence), Business Strategy & Financial Analysis of Major Players. Further, the study also covers Industry Insights (Future Trends & Forecast Data), Trade Data (Exports and Imports), By Middle East Face Cosmetics Market Type (Manufacturing & End User Industry Outlook), End User Industry Analysis (B2B Vs B2C), Competitive Intelligence, Opportunity Analysis
•    Market Data : Market Size (USD Billion), Market Share (%), CAGR (%), Y-O-Y Growth Rate (%) of Middle East Face Cosmetics Market Industry and further it bifurcated into Countries, 2019-2035
•    Sales Data of Middle East Face Cosmetics Market : By Each Packaging Type, By End Users, By Manufacturers Type, By Application, By Countries, (By Volume & Value), 2019-2035
•    Manufacturing Outlook of Middle East Face Cosmetics Market : Manufacturers Outlook, Revenue & Market Share of Manufacturers, Manufacturing Capacity, Operational Margins, Contract Manufacturers & OBMs Outlook, etc., 2019-2035
•    Brands Outlook : Revenue Share (%) of Manufacturers By Packaging Type, Market Positioning, Ranking Analysis, Product Portfolio, Competitiveness, Regional Presence, No. of Products, Investments, Partnerships & Collaborations, Mergers & Acquisitions, etc., 2019-2035
•    Middle East Face Cosmetics Market End User Outlook : End User Preferences of Packaging & Brands, End User Spending, Average Spending Power, Adoption Rate (%), Penetration Rate (%), Green Initiatives, Govt. Regulations, etc., 2019-2035
•    Market Dynamics : Growth Drivers, Challenges, Opportunities, Trends, SWOT Analysis, Porter's Five Force Model, PESTLE Analysis, etc., 2019-2035
•    Trade Data of Middle East Face Cosmetics Market (Export & Import) : By Each Segment, By Major Destination Countries (By Value & Volume), 2019-2035
•    Supply & Demand Analysis : By Middle East Face Cosmetics Market Type, End Use Verticals, By Countries, 2019-2035
•    Target & Potential Markets : By Major Countries & Industries
•    Detailed Outlook : Middle East Face Cosmetics Market Industry Analysis : (Manufacturers, Raw Material Outlook, New Products, Ongoing Researches, End User Analysis, Manufacturing Models, Demand Analysis for Each End User Industry, Govt. Norms, Market Dynamics etc.) 

Middle East Face Cosmetics Market Dynamics

This hand-makes bars of Castile soap based on camel milk, which contains a plethora of great stuff for your skin, including vitamins, minerals, and alpha hydroxy acids, which plump the skin and smooth fine lines. Additionally, this special milk boasts protective proteins with powerful anti-­bacterial, anti-­viral and anti-­fungal properties. Due to the hot weather these acts as a growth driver to save their skin.

Date extract contains 7 compounds that act in synergy to help delay visible effects of aging in the skin, including Phytosterols for barrier function, Ursolic Acid to regenerate the skin, antioxidant Tocotrienols, and Isoflavones for anti-aging. The extract has also been proven to help eliminate toxins from the skin, and to increase type 1 collagen synthesis, which is responsible for keeping the internal structure of fibers in the skin plump and firm.

The seaweed is a renewable resource and each harvest is carefully managed to preserve both the resource and the environment in which it grows. Red Algae has been shown to help revitalized stressed skin in 3 days, fighting against redness and uneven skin tone, stimulating the barrier to give a smooth soft appearance and protecting the dermal matrix.

Thermus Thermophilus Ferment Extract has been shown to prevent 5 years worth wrinkles and blemishes, by protecting fibroblasts against the pro-oxidizing attack of free radicals of aging in 6 months of usage. It works to protect against age spots. The benefits of this dynamic and impressive ingredient are almost countless. It also works to: Stimulate keratinocyte differentiation and maturation. Strengthen stratum corneum resistance against aggression – protecting against UV damage. Restore the cutaneous barrier quality. Reduce water loss. Increase ceramide production. Inspire healthy oxygenation.

The Healing Balm’s hero active ingredients are St. John’s Wort and Chamomile. St. John’s Wort was traditionally used for the treatment of minor wounds, sunburn, abrasions, and bruises. It is an anti–inflammatory that helps to soothe itching and burning. Chamomile is known for its physical and mental healing properties. Chamomile’s antioxidants help combat free radicals that damage the skin as well as decreasing visible signs of aging.

The main growth drivers driving the market are :

  • Personalization
  • The environment and safety
  • Natural Ingredients
  • Beauty Supplements
  • Increased labor force participation of women
  • Increase in the size of urban population
  • Expansion of new modern retailing channels such as hypermarkets
  • Poor nutrition, air pollution and the increasing problem of early signs of aging are fueling demand for cosmetics and skin care products in Iran.
  • Challenges
  • Anti - Ageing

Geographical Market (Dominate Market /Target Opportunities)

Even in Saudi Arabia, where women are required to completely cover themselves in public, employed women spend on average up to 80% of their income on beauty products according to a report in Arab News. Spending on cosmetics and skincare in the Middle Eastern and African region is predicted to grow at 6% annually, double the rate of the global market. Of that MEA market, Saudi Arabia and the United Arab Emirates account for a quarter of the spending, and Dubai residents are the biggest spenders in the region.

Dubai has emerged as the hub for beauty spending. The Dubai Mall is the largest shopping center in the world, and the Sephora in the Dubai Mall is the second highest crossing Sephora location in the world. In the last ten years, numerous high-end beauty brands have established brick-and-mortar locations in the Middle East, including Clinique, Nars, and Bobbi Brown. Sephora now has 31 locations in the Middle East in the U.A.E., Saudi Arabia, Bahrain, Qatar, and Kuwait.

In addition to the tremendous sales opportunities, beauty brands are finding the Middle East to be a good test market for new products. As heavy beauty consumers, Middle Eastern women are very eager to try new products but have high expectations. “The Middle East is the hardest market. If we don’t make it here, you’re not going to make it anywhere,” says Huda Kattan, CEO of the Dubai-based makeup brand Huda Beauty. Makeup preferences in the Middle East are also very different than in Paris and Seoul. While the French and Korean markets prefer more minimalist, fair-skinned makeup looks, the Middle Eastern market is drawn to dramatic, Arab-inspired makeup looks – heavy eye makeup and contoured cheekbones. Even though Middle Eastern consumers may use the same products from the same companies, they use them differently than other markets,which calls for different marketing. That’s where the beauty influencers come in. With Dubai leading the way, the Middle Eastern beauty market is growing rapidly and showing no signs of stopping. While Dubai may not be a large beauty exporter yet, brands are looking to Dubai for design preferences and sales trends. The demand is also giving rise to local middle eastern brands, like Huda Beauty and Shiffa. To meet the demand in the Middle Eastern market, beauty brands will have to adapt to local preferences, which will further establish Dubai as a beauty capital in its own right. Consumers in the UAE spent $247 per capita on cosmetics and personal care, more than any other country in the Middle East, and ninth worldwide; this is forecast to grow to $294 in 2020.The upswing in the UAE's cosmetics and skincare segment is fuelled by the lifestyle that it is associated with. Medical specialists say proper skincare is not gender-specific and that everyone should invest in a proper routine, especially in the harsh climate of the UAE.

Mergers and Acquisitions

Some of the most prominent recent acquisitions have been targeted at category trends (such as Korean or ‘K‐beauty’, or masks) that have been able to achieve substantial growth through the use of online influencers, social selling and user generated content (such as L’Oreal’s purchases of NYX and IT Cosmetics, or Estée Lauder’s purchases of Becca and Too Faced). But over the decade acquisition has been heavily skewed towards skincare, reflecting the industry’s preference for skincare’s higher margins and growth potential in an ageing global market

Players Specific Data (Product launch, International and Domestics Players Dominance, Sales Distribution)

Best Product Launch

  • Bio-Oil Dry Skin Gel
  • ER Cosme
  • FOREO UFO - Middle East Launch
  • Geoskincare
  • Kiehl's
  • Modamore & Partners managed by Modamore FZE
  • Nomige
  • NZ Skincare Co.
  • Anne Semonin Express Radiance Ice Cubes
  • Steven Victor MD/Aesthetic Stem Cells for Ageing Face

The AI beauty startup, lululab, will be launching its AI skincare assistant "LUMINI" at Beautyworld Middle East, the largest beauty expo in the Middle East, which will be held in Dubai from April 15 to 17 . lululab, a spin-off company of C-Lab, Samsung Electronics' in-house venture program and a member company of the Born2Global Centre, has developed the LUMINI, an AI-based skincare assistant that provides customers with individually tailored skincare solutions. lululab is already being recognized in the beauty industry. The company received the Innovation Award at CES 2019 and was named the winner of the skincare category at Cosmoprof Asia 2018.The LUMINI offers a three-step service (face scanning, skin analysis, and product recommendation) using AI technology independently developed by lululab. It is comprised of a small device that scans the face of the user and a mobile application that shows the user the analysis results and suggests customized solutions. Based on AI technology, it scans and analyzes the condition of a person's skin within 10 seconds. Using the results of this diagnosis, the LUMINI is then able to recommend the cosmetic products that can best meet the individual's skincare needs.

lululab CEO Yongjoon Choe said, "By applying the LUMINI to the global beauty industry, we hope to offer customers who visit makeup stores, shopping malls, spas, and other beauty-related facilities accurate skin analyses and individually-tailored services that can be used anytime, anyplace. Today's consumers are smart; they do their research online and they are the final decision makers. We give them the digital tool to strengthen their confidence and ease their final decision on what products to buy. Through continued collaborations with beauty companies and companies representing diverse sectors, including distribution and IT, we hope to provide individualized IT services that can be easily used by as many people as possible."

Spanish manufacturer Anubis Cosmetics is launching its skincare line Anubis Barcelona for professional salons. The company is joining the cosmetic market trend offering three essential concentrates that provide specific solutions for different skin types. These include Ferulic Acid for an antioxidant and anti-ageing; Proteoglycans for a firming and illuminating effect; and Instant Beauty Flash for immediate tightening and anti-fatigue.

Biokide from France is launching its new range of cosmetics called Baobab Moon – a skincare with the key active ingredients of baobab oil, honey, shea butter and Aloe Vera. According to Biokide, Baobab oil has many virtues: soothing, healing and moisturising. The range comes in day cream, hand cream, lip balms, as well as skin masks.

Ozalys will launch the first professional range of products and spa treatments for women affected by cancer. Isabelle Guyomarch, President of Laboratorie Ozalys, said the product line-up will cover six treatments for the face, body, hands, feet, and scalp, while the treatments are also designed for the wellbeing and safety of beauticians.“A revolution in the world of dermo-cosmetics, Ozalys is a brand created by women for women affected directly or indirectly by breast cancer,” said Mrs. Guyomarch. “Because taking care of yourself is the first victory against the disease, Ozalys is a complete range of dermo-cosmetic products which innovate through their formulas, their galenics and their packaging.”

Another Korean innovator, FR Medical Lab will introduce its non-contact cold plasma beauty device called Dr. Plajin. Made for use in professional salons and at home, the device generates large amounts of plasma ions that help regenerate skin and sterilisation.What sets Dr. Plajin apart from other contact type plasma devices, according to FR Medical Lab is its non-contact approach, making it a preferred option for people with skin afflictions such atopic dermatitis

Orientana from Poland is tackling the global pollution issue head-on, with the launch of its Orientana – Bio-active anti-pollution cream. The natural face cream contains Moringa and Schisandra – Asian plant extracts that efficiently block access of harmful and aggressive environmental factors to the skin.The cream, according to Orientana, is recommended for people exposed to polluted air from vehicles and chimneys, UV radiation, air conditioning and cigarette smoke. “The biggest environmental challenge currently is pollution and polluted air closely links with toxins present in smog as well as in cigarette and nicotine smoke,” said Orientana’s CEO Anna Wasilewska. “We are observing omnipresent smog in almost every big city in the world. Orientana’s Bio-active anti-pollution cream effectively protects against oxidative stress, which makes skin age faster. It restores healthy, young and radiant look to the skin.”

International and Domestic Players Dominance

Local make-up and skincare brands are beginning to emerge in the Middle East and are finding favor with the region’s consumers. While international prestige beauty brands dominate the Middle East’s beauty market, some local brands are beginning to make a serious play for the hearts and minds of the region’s beauty consumers.

UAE-based skincare brand Shiffa Dubai Skin is one of those leading the charge with distribution in perfumery chain Sephora. The brand describes itself as unique, holistic and natural, inspired by ancient Arabia and developed by a doctor. Shiffa head of sales and marketing Rajaa Rajab says the brand is one of the top-selling skincare brands in Sephora stores in the Middle East.

“Shiffa is the only natural and organic brand that comes from the Middle East region and embraces the Arabic heritage and culture of the UAE,” says Rajab, noting that local brands do not command a large share of the market in the Middle East. Rajab says that to achieve success, local brands should embrace their Arabic roots while at the same time, keep up with new demands of customers and the market.

One of only two local brands distributed in Sephora’s Middle East stores.Huda Beauty launched in 2013 with the Lash Collection and the brand has since expanded to include products, such as henna tattoos, and contouring lip pencils. Both Shiffa and Huda Beauty are branching out beyond the Middle East and going international. The two brands are slated to launch in Sephora France this summer. Huda Beauty also plans to enter the UK in July, while Shiffa is present in Canada and Australia. Huda Beauty is one of the top cosmetics wholesale distributors in Dubai. Some of the products mostly outperform any other beauty brands. Most famous products of her brand are, lashes, liquid lipsticks, highlighters, eyeshadow palettes, and foundation included. Reine Michi is one of the top beauty product supplier in Dubai but is comparatively a small company which produces beauty products on a small scale. They are known to produce products which are natural. They themselves claim that they produce and sells the products which are vegan and chemical cruelty free. Lime Crime is a Cosmetics brand which has always been known to do make up a little differently. Another great name in the wholesale distributors of beauty and cosmetic products are Dokan E Husn. Most of the famous Spas and Salons choose Dokan E Husn for their cosmetic products. You can get assistance from them if you are authorized cosmetic supplier or you have a small beauty products shop. Enigma is famous for having one of the biggest brands on their list of brands they work with. Joz Group has been around in this Cosmetics industry in different countries like Qatar for a long time, and in the last 4 decades their business has grown better. They grounded their feet in the Salon equipment selling business and especially for their Skin and Hair care products. Their affordable prices always attract the retailers more. Shirley Conlon Organics is a Top Class Cosmetics brand in Dubai. It’s a great name in the Dubai cosmetics wholesale market. Started by “Shirley Conlon” this brand contains natural organic beauty products and it has gone really famous in Dubai when it comes to Dubai Wholesale makeup. Shirley herself came from a household where they used naturally made beauty remedies. She started her brand in Dubai to help as many people as she could.

Her brand is specially known because of the naturalness its products has. Her beauty products are free from any kind of Chemicals and antioxidants. Which makes her products different from the entire wholesale makeup market  in Dubai.

Sales Distribution

Local beauty retailers have also launched private-label brands in a bid to capitalize on a growing awareness and desire for local products from Middle East beauty consumers. Notably, perfumery chain Wojooh, owned by Dubai-based Chalhoub Group, targeted its private-label make-up brand, Wow by Wojooh which it launched in 2014, directly at Middle Eastern consumers. With slick packaging Wow is backed by a prominent blog on the retailer’s e-commerce site and has quickly caught the attention of local consumers and, importantly, bloggers like Saudi Beauty Blog. Another company Mikyajy (‘My Makeup’ in Arabic) launched as a branded single store concept in 1999 by the Kamal Osman Jamjoom Group (KOJ – also franchise operator of The Body Shop in Western Saudi and Neal’s Yard Remedies). The brand is now distributed in 250 stores in eight countries across the Middle East, according to the company.
Another key entry point for local players looking to crack the Middle East’s beauty market is the increasing demand for halal beauty products. Launched in 2007 in Dubai, OnePure Beauty is a halal certified prestige brand with 13 products that is distributed in Galeries Lafayette and on Saudi Arabian Airlines, for example.
Founded in 2006 and specialising in botanical body oils, Bahrain natural beauty brand Green Bar is available in selected spas and retail outlets in Bahrain, but the brand is banking on internet distribution to grow further afield. Creator Reem al Khalifa is a certified perfumer who creates the blends to reflect a modern take on traditional Middle Eastern beauty rituals.
It seems that there is much room for local brands in the market, especially those that focus on their Middle Eastern roots.

Key Market Players

The Middle East face cosmetics brands are :-

  • Apotcare
  • Beauty Bakerie
  • Benefit
  • Black Chicken Remedies
  • Clarins
  • Clinique
  • Cosrx
  • Daily Concept
  • DERMAadoctor
  • Dermalogica
  • DIOR
  • Dr. Althea
  • Egyptian Magic
  • Elizabeth Arden
  • Erborian
  • Estee Lauder
  • Eyeko, etc

COVID-19 impact on "Middle East Face Cosmetics Market"

The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "Middle East Face Cosmetics Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.

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Key questions answered in this research report

  • What is the total market size by 2035 and what would be the expected growth rate of sales?
  • What are the total sales in 2018-19 and what would be the expected demand over the forecast period?
  • What are the recent developments and business strategy of companies?
  • What are the market opportunities for the existing and entry level players?
  • What are the key market trends?
  • What are the factors which are driving this market?
  • What are the major barriers to market growth?
  • Who are the key vendors in this market space?

Reasons to buy this market study

  • Middle East Face Cosmetics Market Facilitate decision-making based on strong historic and forecast data for
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  • Position yourself to gain the maximum advantage of the Reasons to buy this market study
  • Middle East Face Cosmetics Market Facilitate decision-making based on strong historic and forecast data for
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Middle East Face Cosmetics Market’s growth potential
  • Identify key partners and business development avenues across the globe
  • Respond to your competitor’s business structure, strategy and prospects’s growth potential

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Middle East Face Cosmetics Market Outlook 2019-2035 : Growth Opportunities | COVID-19 Impact Analysis

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