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Market Research Report

India Office Furniture Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis

Published Date :

2021-02-17

Report Pages :

248

Format :

PDF

Region Covered :

India

India Office Furniture Market Overview

With a population of 3 billion, India is one of the largest economies in the world which has experienced remarkable development in the recent years. India is the 4 th furniture consuming country and 5 th largest in the world. The market size of value exceeding USD 2.50 billion, the office furniture sector in India accounts for almost 17% of the total India furniture market. The office furniture caters to the commercial and office spaces. Indian demand of office furniture is highly developing and currently it is almost 50% higher than in 2013.The good performance showed by the office furniture consumption in the country is due to a general improvement in the economic situation and growth in the industrial and services sector, driving the demand for office spaces. Market prospects are also positive both in 2019 and 2020.The office furniture market in India is projected to grow to USD13.58 billion by 2021, at a CAGR of more than 20% for the forecasted period. The furniture market in India which is largely dominated by the unorganised sector, office furniture segment is one of the major revenue generators of the overall furniture market in India and accounted for 20.45 percent of market share in 2014. In 2015, the Indian furniture market was estimated to be USD 17,922 million. The India office furniture production is estimated to amount USD 1.60 billion, 40% is operative. Revenue from Office Furniture segment is USD 14,449 million in 2020. The market is expected to grow annually by 5.20% CAGR (2019-2035).

India Office Furniture Market Segmentation

By Product Type

  • Seating
  • Desks and Workspaces
  • Storage
  • Accessories
  • Tables

By Material

  • Wood
  • Metal
  • Plastic
  • Others (Glass, Steel and Leather etc.)

By Consumer Segment

  • Commercial Office
  • Home Office

By Price Range

  • Mass Market Furniture
  • Premium /Luxury Furniture

By Distribution Channel

  • Online Distribution Channel
  • Offline Distribution Channel (Retail, Hypermarkets, Supermarkets and Others)

India Office Furniture Market Dynamics

India Office Furniture Market: Growth Drivers

  • The most important growth driver is the demand for creation of new office space, which in turn creates the demand for office furniture is also driven by renovation of existing offices. This segment is also relatively price sensitive and likely to go in for well-known brands.
  • The improvement in living conditions, which is not confined to the large urban centres will definitely change a further increase in the demand for office furniture of western style.
  • The technological advancements such as availability of high speed networks such as 5g and increased absorption of smart gadgets is boosting the e-retail sector in India. These advancements provide ease to use customers to buy online furniture.

India Office Furniture Market: Challenges

  • Furniture manufactures need to be able to customise their products to meet different customer demand needs, while maintaining their cost competitiveness. This could be a challenge to the office furniture segment.
  • In case of commercial office segment the key requirement would be to ensure timely deliveries as per required specifications to the builder or architect. This could be a challenge for not having a good supply chain management in India.

India Office Furniture Market: Trends and Opportunities

  • The office furniture segment appears the most attractive as it is growing rapidly and also offers large volumes. There are attractive options for the multinational players who are looking to enter the Indian furniture Market. Import of furniture into India has been growing at nearly 64% indicating strong demand for global products in the Indian Market. Demand for office spaces will give entry to multinational players.
  • Improved value chain management can reduce costs and increase flexibility. A wide sourcing base can increase flexibility when it comes to securing raw materials from the cheapest source with the quality and design which the buyer expects. Such flexibility will be a critical competitive factor in the future. A good supply chain can reduce time gap.
  • Investment in human capital and high tech machinery to increase productivity and reduce the production of cost and improve the quality competitive goods.
  • There should be constant watch on the design brands in the furniture market in the country and worldwide. The design pattern of the consumers keep changing. Companies should strive hard to be at par with the latest design.
  • The industry has to focus on innovation for surviving the stiff international competition. Product Innovation should be considered as a strong dynamic process. Continuous innovation in the product is the sure win in the global market. Companies should keep doing research and keep innovating products since the taste of the consumer changes frequently.

Players Specific Data (Product Launch, International and Domestic Players Dominance, Sales Distribution)

Product Launch

Wipro Furniture business part of Wipro Consumer Care and lighting Group launched its office furniture systems, called yuva range of seating products in Kerala market. The company is now focussing on the tier two cities after the major metros. The company’s strong in research and development capability has launched a wide range of products within a short span of time. With the constant demand for increasing work, increasing workforce population is spending more time working and need a comfortable seating space. Yuva has designed healthy and safe seating for the working population. Wipro now offers Yuva Smart which is designed for the smart yuva’s of today. Wipro is also keen to tie up with local and modern MNC’s clients who are setting up modern offices in tier two cities like Kochi etc. The company is in a strong position today and has a good profit margin.

International and Domestic Players Dominance in Office Furniture Market

The Swiss Company Lista (Office furniture) has signed an agreement for products development with Matrix, a Volta’s limited company that produces modular offices furniture in India. The German Wilhelm Bolt and Co KG and Erich Bolte have technical agreements with Arvind Furniture for on the spot production of furniture in India. Steelcase sells its products in India through the most important Indian producer of office furniture, Godrej and Boyce. Another US company, Herman Miller, chose Featherlike as its Indian partner. Sauder, a specialist in RTA furniture has set up a joint venture and a technical agreement with the Indian company Sammarth Overseas and Credits Pvt Limited .The Italian Companies Arrital Cucine and Divani Chateau both have Indian partners to sell goods on the local market. Another Italian company Saporiti, specializing in upholstered furniture has built a productive plant in Pithampur in collaboration with the local company Pinnacle Industries. The current USD 400 million organised furniture market is dominated by Godrej (USD 80 Million sales), Style Spa (USD 30 Million sales in 2015) and some other sub 30 million players.

The domestic players cover 50 out of close to 500 Indian cities, serving just about 10% of the Indian population. Western companies are already present in the Indian market, but greater satisfaction is undoubtedly in store from the local market with the economic development of the country and involvement of larger groups of urban and rural residents in their developments. The improvement in living conditions, which is just not confined to the large urban centres will definitely produce a further increase in the demand for furniture of western style. Teknion aim’s in India to establish itself as a leading designer and promoter of high quality model furniture solutions. The company also plans to establish a new showroom and a joint venture with the Indian Distributor. Key Indian Players are Godrej and Boyce with an annual revenue of USD 513.00 million .It is the leading manufacturer of office equipment. Featherlite is one of the India’s largest furniture manufacturing companies. Style spa, Durian, Nil Kamal, Millennium Lifestyle are some of the dominating markets in India. Boss’ Cabin is one of India’s leading and most formidable premium office furniture company.

India Office Furniture Market: Sales Distribution Data

Home grown e-commerce platform Flip kart sells most of the furniture bought from online platforms and dominates the market of India with a market share of 41%. With this Flip Kart has left behind major players such as Amazon, Pepper fry, Urban Ladder and Godrej Interio. Peppery fry plans to invest at least USD 6.00 million to expand offline stores. The Indian e-tailing industry is booming and is pegged to become a USD 100 billion market from the current USD 10 billion in the next 5 years. This will account for 7.00-8.00% of the retail market in India. (Currently this value stands at 0.50-0.75% of the total retail market and 3.00-4.00% of the organised retail sector).2020: USD 1.30 billion organised furniture market , target for online players.50.00% of the market is present in the top 6 cities and more than 80% in top 46 cities.9.00 % of the market is made up of imported goods.

 

Online Player

Furniture sold in USD Million

Pepper Fry

24

Snap deal

17

Urban Ladder

21

Fabfurnish

19

Others

-

 

Pepper fry is the market leader in the Indian online furniture space. Fabfurnish is the second player in the Indian online furniture space. Urban Ladder is smallest vertical player .Snap deal is the largest market place for furniture in India with 15,000-20,000 SKU’s and 400 supplies.

Flip kart is India’s biggest retail giant, betting big on the online furniture segment by setting up experience centres using latest technologies to enable customers to make better buying decisions. Furnisure, these experience centres are powered by Google technology wherein a customer can see furniture in a setting across the bedroom living room and children’s room. Flip kart furniture is using Google lens an AI powered Technology that uses photo camera and deep machine learning to detect object , understand it and offer actions based on what we see. We can access 80,000 furniture products at the experience centres. Furniture in India is a USD 17.00 billion industry. Over 3-5 years, online platforms will account for 15.00% of the market as compared to 3.00% at present.Flipkart will soon be capturing the demand of the customers and will be present on the forefront.Advertisments in important regional /regional newspaper, trade shows , organizing workshops and product seminars will make company stand out in the competition. No Indian or foreign company has held product display shows in India except a few.

A furniture company should take lead in this direction and hold shows in good hotels of India for its customer base. Internet is also gaining importance as a selling method. E –Retailing currently constitutes only 10-15 percent of the value of e-commerce in India-E-Commerce is projected to grow by 30 times in the next three years which will lead to a substantial growth in e –tailing in India. Online B2B commerce is set to take off in India because it meets a genuine need and portals offering such services are based on strong revenue models.B2B trade will grow to USD 2.20 billion Euros in 2002-2003.There are currently 6000 companies to list their goods on the website yet. There is fragmented, trade system consisting of over 4.00 million retail and wholesale outlets spread over urban and rural population centres. Recent years, there are innovative trends by companies in utilizing distribution channels for products with synergy. With no major national store chains, departmental stores and super markets are still growing in the cities. Most cities have well known market districts and retail sales outlets are almost locally owned. Online sales market is expected to touch USD 3.30 Billion by 2020 mainly with horizontal players like Flip kart and Amazon getting into vertical.

Indian Exports and Imports Data

 

Exports

%

Imports

%

USA

24%

Germany

19%

Germany

14%

Italy

14%

UK

14%

Korea

12%

France

5%

UK

8%

Italy

5%

USA

8%

Denmark

4%

Denmark

5%

Canada

2%

Irish Republic

6%

Greece

2%

France

5%

Belgium

5%

Japan

11%

Netherlands

10%

Poland

8%

Others

15%

Switzerland

4%

 

Estimated Revenue is USD 229.80 million for Godrej and Boyce limited. Godrej Interio, the furniture brand of Godrej & Boyce, is eyeing a revenue growth of 25.00 per cent in the next financial year. In the current fiscal, the division is expecting to clock a revenue of Rs 2,400 crore in home and office furniture combined.

Key Market Players of India Office Furniture Market

Some of the prominent players profiled in the Indian office furniture market are

  • Damro,
  • Durian,
  • Ergomaxx,
  • Ergotek,
  • Euro steel,
  • Featherlike,
  • Flexi Seating,
  • Flex office,
  • Fursys,
  • Gee ken,
  • Godrej Interior,
  • Haworth,
  • Henglin Chair,
  • Herman Miller,
  • HNI India (BP Ergo),
  • Jongtay –Paiger,
  • Kinway ,
  • Kompress,
  • Merry fair,
  • Methodex,
  • MS Space Solutions,
  • Okamura ,
  • OM Vishwakarma,
  • Omfurn India,
  • Parin ,
  • PSL Modular,
  • Saosen,
  • Space wood ,
  • Steelcase,
  • Stellar,
  • Sunon,
  • Supra Shreya,
  • Teknion,
  • V3 India,
  • Wipro ,
  • Zuari etc.

COVID-19 impact on "India Office Furniture Market"

The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "India Office Furniture Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.

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Key questions answered in this research report

  • What is the total market size by 2035 and what would be the expected growth rate of sales?
  • What are the total sales in 2018-19 and what would be the expected demand over the forecast period?
  • What are the recent developments and business strategy of companies?
  • What are the market opportunities for the existing and entry level players?
  • What are the key market trends?
  • What are the factors which are driving this market?
  • What are the major barriers to market growth?
  • Who are the key vendors in this market space?

Reasons to buy this market study

  • India Office Furniture Market Facilitate decision-making based on strong historic and forecast data for
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Reasons to buy this market study
  • India Office Furniture Market Facilitate decision-making based on strong historic and forecast data for
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the India Office Furniture Market’s growth potential
  • Identify key partners and business development avenues across the globe
  • Respond to your competitor’s business structure, strategy and prospects’s growth potential



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India Office Furniture Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis

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