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Market Research Report

India Furniture Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis

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India Furniture Market Overview

The furniture market can be categorized into four categories including domestic furniture, office/corporate furniture, hotel furniture and furniture parts. Globally, domestic furniture accounts for 65% of the production value, office/corporate furniture accounting for 15.00%, while hotel furniture accounting for 15.00% and the remaining 5.00% comprised by the furniture parts. According to a World Bank study the organized furniture market is expected to grow at a compounded annual growth rate of 20.00%. A major part of this growth is expected to be contributed by the rapidly growing consumer markets of Asia, implying significant growth potential in the Indian furniture sector. Rapid urbanization in India and growing demand for modular and compact furniture is expected to positively impact the growth of furniture market in near future. Further, growing urbanization in Indian states such as Gujarat, Maharashtra, Tamil Nadu and others is supporting the culture of housing societies. Moreover, the corporate sector in India is uplifting on the back of ease of doing business reforms introduced by the government. These factors are believed to bolster the growth of India furniture market.

About 11.00 per cent of this (wooden furniture) is imported and imports are growing at 50.00 to 60.00 per cent every year. The furniture sector in India makes a marginal contribution to the Gross Domestic Product (GDP) representing about 0.50 per cent of the total GDP.The major part of the Indian furniture market of approximately 85.00% is in the unorganized sector. The remaining 15.00% comprises of organized players including Godrej & Boyce Manufacturing Co. Ltd., BP Ergo, Feather lite, Haworth, Style Spa, Yantra, Renaissance, Millennium Lifestyles, Durian, Kian, Tangent Furniture Concepts, Furniturewala, Zuari, Truzo, N R Jasani & Company, V3 Engineers, PSL Modular Furniture, etc. The largest segment in the Indian Furniture Industry is the Home Furniture segment which accounts for about 65.00% of the total furniture sales. While office furniture segment comprises 20.00 per cent market share and the remaining 15.00% comprised by the contract segment.

Market Size

  • The furniture industry in India is valued at USD 25.70 Billion in 2016. Of this wooden furniture accounts for USD 8,358 Million
  • India is the largest importer of furniture in the world with a 19.00% share in the furniture imports worldwide
  • Home furniture is the largest segment in the Indian furniture industry accounting for about 65.00% of furniture sales. This is followed by office furniture segment with a 20.00% market share and the remaining 15.00% comprised by the contract segment.
  • The furniture market in India is estimated at USD 26.00 Billion with furniture and furnishings having an equal share in the market. Within the furniture market of USD 13.00 Billion, the residential sector accounts for a 70% share (USD 9.10 Billion) and 6.00% of this is organized (USD 5,460 Million)

India Furniture Market Segmentation

By Product Type

  • Seating’s
  • Sleeping’s
  • Storage
  • Accessories
  • Tables

By Material Used

  • Wood
  • Plastic
  • Metal
  • Glass
  • Leather

By Price Range

  • Mass Market Furniture
  • Premium /Luxury Furniture

By Distribution Channel

  • Online Distribution Channel
  • Offline Distribution Channel

By Supply

  • Domestic
  • Imported

By End Users

  • Residential
  • Commercial

By Region

  • East India{Market Share(%), Market Size(USD Billion), Sales (Million Units)} Furniture Market
  • West India {Market Share(%), Market Size(USD Billion), Sales (Million Units)} Furniture Market
  • North India {Market Share(%), Market Size(USD Billion), Sales (Million Units)} Furniture Market
  • South India {Market Share(%), Market Size(USD Billion), Sales (Million Units)} Furniture Market

We conducted interviews with the Consumers (B2C Vs B2B), Furniture Manufacturers, Brands, End User Industry Verticals, Contractual Suppliers, Product Managers, Consultants, Decision Makers, VPs, Executives, Sales Managers, Regional Sales Head, C-level Executives, etc.

Key Benefits: India Furniture Market Outlook, 2019-2035 (Edition 2021)

  • The report includes India Furniture Market Manufacturers, Contract Manufacturers & Brands Outlook (Market Competition & Global Presence), Business Strategy & Financial Analysis of Major Players. Further, the study also covers Industry Insights (Future Trends & Forecast Data), Trade Data (Exports and Imports), By India Furniture Market Type (Manufacturing & End User Industry Outlook), End User Industry Analysis (B2B Vs B2C), Competitive Intelligence, Opportunity Analysis
  • Market Data : Market Size (USD Billion), Market Share (%), CAGR (%), Y-O-Y Growth Rate (%) of India Furniture Market Industry and further it bifurcated into Countries, 2019-2035
  • Sales Data of India Furniture Market : By Each Packaging Type, By End Users, By Manufacturers Type, By Application, By Countries, (By Volume & Value), 2019-2035
  • Manufacturing Outlook of India Furniture Market : Manufacturers Outlook, Revenue & Market Share of Manufacturers, Manufacturing Capacity, Operational Margins, Contract Manufacturers & OBMs Outlook, etc., 2019-2035
  • Brands Outlook : Revenue Share (%) of Manufacturers By Packaging Type, Market Positioning, Ranking Analysis, Product Portfolio, Competitiveness, Regional Presence, No. of Products, Investments, Partnerships & Collaborations, Mergers & Acquisitions, etc., 2019-2035
  • India Furniture Market End User Outlook : End User Preferences of Packaging & Brands, End User Spending, Average Spending Power, Adoption Rate (%), Penetration Rate (%), Green Initiatives, Govt. Regulations, etc., 2019-2035
  • Market Dynamics : Growth Drivers, Challenges, Opportunities, Trends, SWOT Analysis, Porter's Five Force Model, PESTLE Analysis, etc., 2019-2035
  • Trade Data of India Furniture Market (Export & Import) : By Each Segment, By Major Destination Countries (By Value & Volume), 2019-2035
  • Supply & Demand Analysis : By India Furniture Market Type, End Use Verticals, By Countries, 2019-2035
  • Target & Potential Markets : By Major Countries & Industries
  • Detailed Outlook : India Furniture Market Industry Analysis : (Manufacturers, Raw Material Outlook, New Products, Ongoing Researches, End User Analysis, Manufacturing Models, Demand Analysis for Each End User Industry, Govt. Norms, Market Dynamics etc.)

India Furniture Market Dynamics

India Furniture Market: Growth Drivers

  • The rising trend of online and mobile shopping in India is expected to propel the demand for furniture through online channels.
  • The ease of doing business and the policies in India gives rise to new businesses across the country. In addition, the increasing number of small and medium businesses further boosts the demand for low cost plastic furniture products. This factor is expected to foster the growth of India furniture market over the forecast period.
  • Growing consumer interest towards home decor has increased significantly in the recent years. The impact of this factor would increase during the forecast period, thereby consequentially fostering the demand of home decor products, during the forecast period.
  • Rapid urbanization in India and growing demand for modular and compact furniture is expected to positively impact the growth of furniture market in near future.
  • The rapid growth of real estate sector in India is anticipated to boost the demand for modular furniture in urban areas in India.
  • Increasing cost of raw material such as metal, wood, plastic, glass, leathers, rattan, fabrics and stone that are used for manufacturing furniture. However, by 2020, it is expected that the cost of raw materials such as plastic and glass, would decrease owing to advancements in production technology of these raw materials Thereby, these factors would create a favorable environment for home decor market in future.

India Furniture Market: Market Challenges

  • Increase in raw material prices. Major raw materials costs were turned higher thereby increasing the manufacturing costs. The high cost of wood and leather increases the manufacturing cost of furniture.
  • Fragmented  Market. Indian furniture industry is considered as a non-organized sector with handicraft production accounting for 85.00% of furniture production in India.
  • Low cost furniture offered by unorganized players .The furniture offered at dirt cheap prices by the unorganized players puts dent on the revenues of major market players in India.
  • High cost for Quality .The high cost of quality and durable furniture is a major headwind for furniture industry.

India Furniture Market: Market Opportunities

  • Untapped Market. Huge market still untapped with a middle class population of 500 million and as India is poised to become fifth largest consumption economy by the year 2020 the furniture market is expected to propel in growth.
  • Unorganized Market .The business model is outdated and unorganized thereby paving way for organized furniture manufacturers.
  • Forward Integration .Leading Laminate and plywood manufacturing companies are venturing into branded furniture business as a consequence of forward integration
  • Rising popularity of Kids Furniture. The rise of single-child-double-income families has led many urban parents to invest in high quality furniture and furnishings for their kids rooms
  • Traditional Furniture .Gaining popularity The traditional Indian Furniture is gaining popularity as they are considered as luxury lifestyle statement
  • Rising popularity of Modular kitchen
  • The concept of modular kitchens is rapidly gaining popularity in urban areas
  • An awareness level of modular kitchen is expected to grow 10 times in the next 3 to 5 years.
  • Recycled wood is emerging as a new source of Raw Material The shortage of wood has caused many manufacturers to make furniture from recycled wood.

India Furniture Market: Market Trends

  • Raw Materials and Tools up-gradation cost of raw material such as wood, steel, polish, paint etc. is an important factor affecting cost of furniture as these are variable cost. The high demand will nullify the effect in longer run.
  • The spiraling increase in the cost of raw materials has been witnessed with the cardboard prices increasing by 40.00% and the prices of other materials such as wood, packing materials and metal increasing in the range of 10.00%.
  • Labor cost. The craftsmen and Interior designing cost vary according to the market demand which is usually on the upper side, adding to the cost of the furniture manufactured.
  • Virtual Prototyping. The advent of advanced 3D imaging tools and, more recently, virtual reality has unlocked a new world of possibilities for furniture prototyping. Rather than expending the time and resources to create physical models of their products, furniture designers can now create digital representations of them. This promises to add a great deal of speed and flexibility to the overall product development process.
  • Jointers, Planers, and Edger’s Jointers take the warp and bend out of the bottom of a board so that it will lie flat when it goes through the planer. Planers flatten the top of a board, and cut it down to the desired thickness. High production facilities often combine these functions in single multi-purpose machines that are able to joint, plane, and edge in a single pass.
  • CNC Routers. CNC stands for Computer Numerical Control. CNC routers are used extensively in the modern furniture industry to cut coves, mortises, and slots, and to do a wide variety of shaping tasks.
  • Finishing Booths .Finishing booth are areas in furniture factory where protective finishes such as polyurethane are sprayed onto the furniture as a final step in its manufacture.

The Emergence of online Retailing in the furniture Industry

  • The technological advancements such as availability of high speed internet networks such as 4G and increasing adoption of smart gadgets is boosting the e-retail sector in India. These advancements further provide ease to the customers to buy furniture through online channels.
  • In order to cater to the rising requirements of online shopping in the country, a number of companies have stepped afoot in the online channel of furniture market in the last few years. For instance, leading offline retailer of ready-made furniture products named @Home, which is a flagship brand of Nil Kamal Pvt. Ltd. has launched its online shopping portal for the exclusive range of @Home furniture, furnishings, and home decor items.
  • The online market accounts for revenue of USD 200 million. But it is growing rapidly and expected to be worth USD 2,000 million in the next three years.
  • User penetration is 5.20% in 2018 and is expected to hit 7.80% by 2022. Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 16.40%, resulting in a market volume of USD 2,988 million by 2023.

Regulatory Trends

  • The government of India has implemented 100 percent FDI policy for townships and settlements development project; this is attracting more foreign investors in the real estate sector which increase the quality of residential apartments. Further, rising demand for high-end and western style furniture is envisioned to bolster the growth of India furniture market by the end of 2024.
  • The implementation of 51.00% FDI in multi-brand retail has opened up opportunities for International players to bet big on the growing furniture industry in India.

India Furniture Market: Market Restraints

  • Decline in Timber Harvest-Forest plantation is an important source of raw material for branded furniture industry. Majority of India’s forests are state owned with only 10.00% being classified as private forests. The National forest policy (NFP) of 1988 has put a ban on the felling of trees in all forests situated above an altitude of 1000 meters. The NFP has laid priority on planting fuel wood and fodder producing trees in government forests. This has restricted industrial wood production to farms and wastelands. As a consequence, there has been dramatic reduction in timber harvest volume.
  • FDI Regulations- Branded furniture falls into the multi-brand category for which there is a limitation of FDI; hence foreign players find it difficult to enter India.
  • Market concentration limited only to cities-Branded furniture market is primarily restricted to urban areas. Top 784 centers contribute 41.00% of the total consumer furniture market. A and B type cities contribute 33.00% of the total market.

Mergers and Acquisitions: Furniture Market

Indian Mattress maker Kurl –on is looking forward to a possible acquisitions to transform itself into a home furnishings company.Kurl On acquired a US based brand Spring Air which specializes in orthopedic beds . The deal was of undisclosed amount. The company is setting up its manufacturing plants in the North East of India. They are trying to expand their product portfolio by getting into mergers and acquisitions. Kurl on crossed the milestone revenue this year and will continue to expand its product portfolio by expanding more 100 stores in India.

Players Specific Data (Product Launch, International and Domestic Players Dominance, Sales Distribution)

Product Launch

Indian Mattress maker Kurl-On launched theme mattress for the wedding season. Kurl-On India the mattress maker is looking forward to make the company’s product expand to a complete home furnishings store. This can cause ease to people and people can get everything from one shop stop. The company is also trying to overcome the problems of the people by launching mattress for wedding which include a theme for the marriage.

International and Domestic Players Dominance in Furniture Market

Godrej Interior Godrej manufactures all kinds of furniture like Cabin furniture, executive series, office desks, Beds and Cupboards, Sofas, Dining sets, dining tables and dining chairs coffee tables, wall units etc.Godrej has over 52 exclusive showrooms in 19 major cities across the country.

Zuari Furniture Zuari furniture has a network of 25 distributors, 15 wholesalers and over 475 dealers spread all across the country. It offers a wide range of furniture like bedroom accessories, TV trolleys, cabinets, computer tables, kitchen and dining furniture, office equipment etc.

Durian Durian has some of the best furniture for office needs like office Chair with Leather lite seat cushion and Backrest, Regal Night stand, High Back office chair etc.

Usha Lexus Furniture The unique thing about Usha Lexus Furniture is if offers one-year replacement warranty for its wide range of products.

Damro Damro’s one-third of the outlets are in India and the rest are elsewhere. Out of 160 outlets, there are 55 outlets present in India. Its products are sofas, tables, bedroom, and kitchen and office furniture. However, Sofas are the best because they are very affordable.

Millennium Lifestyle is a family owned enterprise started in 1999. The family had nearly 75 years of experience in retailing Indian art and antiques.

Feather lite is one of India’s largest furniture manufacturing companies and was started in 1965. The company has been in retailing furniture for the past 20 years and the first outlet is opened in Bangalore in 1987.


Sales -2019


Market Share -2019

Godrej Interior

56.79 billion

26.30 Million


Zuari Furniture

2.5 billion

4378.40 lacs



32 Billion

25.20 Million


Usha Lexus Furniture

30 Billon

118 Crores



683501 Million

27.60 Million


Millennium Lifestyle


1 Million


Feather lite


30.90 million


Nil Kamal

30.80 million

16.80 Million



Indian Furniture Market Size on the basis of Revenue in USD Million


























Indian Furniture Market By Organized /Unorganized on the basis of Revenue in USD Million













Distribution Value Chain Analysis

  • Indian furniture companies operate both, through direct selling in the market and distributors. Companies with a large local customer base normally sell directly, without involving distributors. The larger companies typically have their own commercial offices and showrooms in all the larger cities in India. Many organizations prefer, however, to operate via organized outlets.
  • For projects of large volume, companies typically sell directly to the customer - the primary customer is often the ‘specifier’ (architects, builders or project managers) or building owners/lessees who are responsible for fitting out buildings and offices. Armed with the choice of local and imported products, these purchasers exert significant influence on the sector.
  • Currently in India, Indian Manufacturers use a Three-Tier Selling distribution structure, which are distributor, wholesaler and retailer. A typical company operating on an all-India basis could have between 400-2300 distributors
  • The gross percentage margin for Distributor, Wholesaler and retailer are 4-5%,3-4% and 10-15% respectively

Furniture Market: Sales Distribution Data

Homegrown e-commerce platform Flip kart sells most of the furniture bought from online platforms and dominates the market in India with a whopping 41.00% share. With this, Flip kart has left behind major players  such as Amazon, Pepper fry, Urban Ladder and Godrej Interior. Further, factors like customer support, better product inventory, low prices and efficient supply chain have also led to Flip kart’s growth in the segment. While Flip kart had a little less than one-third share of the total online sales in Q2 last year, the company now has 41.00% of the market. Online furniture market is growing at a rapid rate of about 80-85% CAGR, and by 2022, the sales via online medium are expected to reach USD700 million. With the increasing penetration of the internet and smartphones, sales of furniture on online platforms are widely increasing and experience stores and different models offered at an affordable price with good quality are also adding to online sales growth. Further, the online furniture market is divided between horizontal (flip kart, Amazon) and vertical players (Pepper fry, Urban Ladder) and horizontal players are slowly replacing the dominance of vertical players by offering better awareness and confidence in private labels. The majority sales for horizontal players come from metro cities and Tier 1 cities and now players like Amazon and flip kart have a market share of 58%. Players such as Pepper fry, urban ladder and others are generating significant revenue through online platforms. The rising trend of online shopping is also pushing manufacturers like Godrej Furniture and Nil Kamal to introduce and sell their furniture through online spaces. @Home, a flagship brand of Nil Kamal Pvt. Ltd known for its range of readymade furniture products, has launched an online shopping portal exclusively for @Home furniture, furnishings and home décor.

Office Furniture Export Trends (Year wise)


Value (USD Million)

Top Ports in India for export of office furniture




















Nhava Sheva


The main exporter of furniture is China. The main receivers of their products are European countries (23%), Far East countries (8%), Japan (6%) and Australia, India, Malaysia, Indonesia and Singapore which are the fastest growing destination markets for Chinese furniture. The rest of the biggest furniture exporters are Italy, Germany and Poland. In the case of furniture import, the main driving force is USA. Till the end of 2006 the value of import was estimated at 26 billion USD; the value decreased significantly after the crisis but now recovers to the level before crisis.

Furniture Imports In India in USD Million -2015


USD Million














Top 10 exports Markets in India in 2017

United States








Hong Kong


United Kingdom






Sri Lanka





India is the ninth largest furniture exporter to the U.S., with USD 890 million in furniture imports in 2018 and USD 223.3 million for Q1 2019. General furniture and furniture pieces accounted for 45.50% of total furniture imports to the U.S., and mattress supports and bedding accounted for 25.60%. Seats and seat parts were the third-largest furniture import from India at 14.30%.Furniture from India is valuable for its intricate and ornate designs and high-quality artisan construction. Indian furniture is often hand-carved, making each piece unique. By importing furniture from India, furniture companies can also purchase luxury furniture pieces at affordable prices.


USD Billion

Fastest Growing Furniture Imports Countries

USD Million

United States


Central African Republic




Northern Mariana


United Kingdom

































At present, India is the world's 14th-largest furniture market, with the sector said to be worth some USD17.90 billion in 2015.In the same year, a total of 10,476 importers were engaged in shipping furniture to India, with Italy, Germany, Spain, China, Korea, Malaysia, Indonesia, the Philippines and Japan the primary sources for such items. In 2016, with 75,930 tons, China was the largest single source of India's imports of furniture and home furnishings. In second place was Malaysia with 13,004 tons, while Italy took third with 9,441 tons. Overall, furniture imports from China, in particular, are seen as only likely to rise. This is largely because such items are highly-regarded by importers for their competitive pricing, which frequently even undercuts that of locally produced alternatives. In terms of the domestic furniture manufacturing sector, there has been a degree of consolidation in recent years, with some 50 or so sizable players emerging, most notably Godrej Interio, Durian and Furniture Concepts. Despite this, the combined output of these larger businesses only accounts for about 12-15% of all domestic production in the sector, with smaller concerns and individual craftsmen contributing the remaining 85%.While there remains some demand for such locally produced furniture, this is far outstripped by the number of consumers keen to purchase the more contemporary designs that characterize the imports in the sector. This is particularly the case among the emerging upper- and middle-class urban population, which has demonstrated a distinct penchant for branded furniture.

As a result of such demand, some USD 1.49 billion worth of furniture and home-furnishing items were imported in the financial year 2015-16. As a clear indicator of the rising level of imports in this sector, for the first eight months of the financial year 2016-2017, total furniture imports stood at USD 1.20 billion. Should this level be sustained for the whole 12 months, this would deliver a final figure of USD 1.80 billon, a 20.00% year-on-year rise. According to current forecasts, India's residential furniture market is expected to be worth more than USD 27.00 billion by 2022, a 50.00% increase on its 2015 value of USD18.00 billion. With demand set to outstrip supply, this is seen as representing a huge opportunity for furniture exporters across Southeast Asia. Currently, demand for home furniture accounts for the bulk of furniture orders, representing 65.00% of all sales in the sector. Typically, customers are said to prefer high-end, low maintenance, quickly installable items. India is also one of the largest importers of office furniture, with the country accounting for just under one-fifth of global imports in the sector. In total, office furniture accounts for 20.00% of the country's furniture sales, with the expansion of the sector having been driven by the country's increasing number of domestic clerical businesses, overseas-invested companies and technology parks. The growing popularity of B2B e-commerce platforms has also contributed to the rise in import levels in this sector.

Latest News in Furniture Market

There is recent rise in 5 space saving furniture for the Indian Homes. With the rise in smart homes, there is constant demand for apartaments.The biggest challenge faced is the space in the compact spaces. One needs to manage furniture and interiors according to the given space in the flat or apartment. There are the launch of 5 basic furniture saving spaces. Benches and Storage benches, 2 seater sofas, Coffee tables with nested stools, Wall Desks, Trundle Beds etc.

Key Market Players of India Furniture Market

The key prominent players profile in the report is

  • HNI BP Ergo India
  • Nil Kamal Limited
  • Godrej & Boyce Manufacturing Co Limited
  • Zuari Global Limited
  • Wipro Enterprises Limited
  • Furniture Walla
  • Feather lite
  • Millennium Lifestyles
  • Urban Ladder
  • Damro
  • IKEA
  • Geeken India
  • Evok
  • Durian Furniture
  • Cherry Hill
  • Continental Furnishers
  • Damro Furniture
  • Durian
  • Ergomaxx India
  • Eurotech Design Systems
  • Feather lite Products
  • Geeken Seating Collection
  • Godrej Interior,etc

COVID-19 impact on "India Furniture Market"

The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "India Furniture Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.

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Key questions answered in this research report

  • What is the total market size by 2035 and what would be the expected growth rate of sales?
  • What are the total sales in 2018-19 and what would be the expected demand over the forecast period?
  • What are the recent developments and business strategy of companies?
  • What are the market opportunities for the existing and entry level players?
  • What are the key market trends?
  • What are the factors which are driving this market?
  • What are the major barriers to market growth?
  • Who are the key vendors in this market space?

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India Furniture Market Outlook 2019-2035 : Market Size, Trends, Growth, Opportunities | COVID-19 Impact Analysis

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