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Market Research Report

Europe Tire Replacement Market Analysis Report | 2021 Edition | 2019-2035 | Industry Insights

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Europe Tire Replacement Market Overview

Europe tire replacement market has witnessed a steady growth in the last couple of years. In 2008, 95% of the end-of-life tires entered the recycling and recovery process. For nearly 15 years now, the volume of the end of life tires benefitting from ecological treatment have followed an unstoppable increase of +57% in 2008 compared to 1994 and a steady increase of 4% yearly. Results demonstrate that the strategy deployed by the European tire manufacturers within ETRMA to anticipate the regulatory, environmental and economic challenges imposed to member States by the EU landfill ban is highly efficient. In 2008, up to 60% of the end of tires arising on the European market were collected and treated under Producer Responsibility Obligations. Used tires arising amounted to 3.3 million tons in the European Union countries. While energy recover maintains its level around 35%, material recycling is the real market benefitting from the landfill diverting. Between 1994 and 2008, the recycling rate progressed to reach a level of 40%. This means that the recycling applications market is being sustainably consolidated. Statistics estimated that the European produced 4.8 million tons of tires, accounting for 24% of the total global tire production. Replacement tires sales of USD 301.70 million up to 4.41% compared with 2010. The total sale of passenger cars and vehicles replace tires was 289 million in the last year up to 4.21 % commercial vehicle replacement tire sales to 12.60 million an increase of 9.10%.In 2018, more than 1.6 billion units are expected to be sold by the tire and rubber industry of cars and light commercial vehicles. In 2012, the numbers of units sold were 1.33 billion. The tire and rubber industry generate about USD18 billion in revenues each year including aircrafts and motor vehicles tires etc. Over the last five years the industry experienced an annual contraction of 3.50%. About 4.94 million tons of tires were sold in Europe, representing 1% increase from 2015. About 14.50 million units were sold for light commercial vehicles and 289 million units are sold for cars etc.

Company Replacement Tires Related Sales (% bn)
Bridgestone 26.20
Michelin 23.40
Good Year 14.60
Continental 12.60
Sumitomo Rubber 6.30


Landfilling has declined from 33.00 percent of used tires generated to 4.00 percent in 2009. The combined recycling, recovery, reuse and retreading markets now contribute a substantial 96.00 percent of used tires. 95.00% were discarded in Europe and send to landfills. 2.50 million Of end life tires were collected and send for recycling and recovery processes. In EU 3.2 million tons were used tires including tires for retreading and reuse /export. This represents 5.00% reduction as compared to 2007. After sorting used tires for retreading and reuse /export an estimated 2.60 million remained in the EU market for recovery and recycling.

The annual generation of used tires from end-of-life vehicles amounts to 320,000 tons which represents around 10 percent of the total annual generation of discarded tires. Among the issues facing the tire industry regarding ELTs, EU Member States have to comply with the EU legislation in transposing the Directives into local legislation. They are free to set national initiatives to reach the EU targets. At national level, the landfill of waste Directive has been a major driver for setting ELT management systems in Europe. Under this Directive both whole and shredded tires are banned form land disposal in EU countries. Tire manufacturers are also facing growing environmental pressure from the general public and other stakeholders concerning illegal dumping and historic stockpiles. For all these reasons it is in the interests of the tire industry to continue being proactive and take responsibility collectively for end of life tires. Today within the EU there are three different systems for managing end of life tires: producer responsibility, a tax system and a free market system.

Europe Tire Replacement Market Segmentation

By Rubber Type

  • Natural Rubber
  • Ethylene –Propylenediene Monomer Rubber
  • Styrene-Butadiene Rubber
  • Polychloroprene
  • Others

By End-User

  • Automotive Sector
  • Aviation Sector
  • Construction Sector

By Distribution Channel

  • Online Distribution Channel
  • Offline Distribution Channel

By Region

  • United Kingdom {Market Share9%), Market Size(USD Billion), Sales(Million Units)} Tire Replacement Market
  • France{Market Share9%), Market Size(USD Billion), Sales(Million Units)} Tire Replacement Market
  • Italy{Market Share9%), Market Size(USD Billion), Sales(Million Units)} Tire Replacement Market
  • Spain{Market Share9%), Market Size(USD Billion), Sales(Million Units)} Tire Replacement Market
  • Hungary {Market Share9%), Market Size(USD Billion), Sales(Million Units)} Tire Replacement Market
  • Sweden {Market Share9%), Market Size(USD Billion), Sales(Million Units)} Tire Replacement Market
  • Russia{Market Share9%), Market Size(USD Billion), Sales(Million Units)} Tire Replacement Market
  • Poland {Market Share9%), Market Size(USD Billion), Sales(Million Units)} Tire Replacement Market
  • Rest of Europe {Market Share9%), Market Size(USD Billion), Sales(Million Units)} Tire Replacement Market

We conducted interviews with the Europe Tire Replacement Market Manufacturers, OEMs, Aftermarket Players, Brands, Component Manufacturers, End User Industries, Distributors, Traders, Suppliers, Product Managers, Consultants, Decision Makers, VPs, Executives, Sales Managers, Regional Sales Head, C-level Executives, etc.

Key Highlights: Europe Tire Replacement Outlook, 2019-2035 (2021 Edition)

The report includes  Europe Tire Replacement Manufacturers, Aftermarket Players & Distributors Outlook (Market Competition & Global Presence), Business Strategy & Financial Analysis of Major Players. Further, the study also covers the Industry Insights (Future Trends & Forecast Data), Trade Data (Exports and Imports) and Distribution Model Analysis, Competitive Analysis, Opportunity Analysis.

  • Market Data Outlook: Market Size (USD Billion), Market Share (%), CAGR (%), Y-O-Y Growth Rate (%) of Europe Tire Replacement Industry and further it bifurcated into Countries, 2019-2035
  • Sales Outlook: By Rubber Type, By Distribution Channel, By End User Industry Type, By Countries (Value & Volume), 2019-2035
  • Data of Manufactured & Registered Tire: By Rubber Type, By Distribution Channel, By End User Industry Type, By Countries (Value & Volume), 2019-2035
  • Manufacturing/Production of Tire: By Rubber Type (OEMs & Contract Manufacturers), Production Data (By Rubber Type, By Countries), Manufacturing Capacity, Operational Margins, Profit Margin, Distribution Analysis, etc., 2019-2035
  • Europe Tire Replacement Industry Outlook: Tire Expenditure, Transportation & Manufacturing Reforms, Manufacturing Facilities, Govt. & Private Investments, R&D, (Current & Future Outlook), 2019-2035
  • Regulatory Framework & Approvals Outlook: Regulatory Framework for Tire Replacement, Govt. Initiatives & Programs, Manufacturing Framework & Regulations, Import Framework, Regulations & Policies, etc.
  • Competitive Outlook: Players Financial Analysis, Marketing Strategies, Ranking Index, Product Portfolio, Pricing Analysis, List of Customers, Competitive Advantage, etc. Company Profiles, SWOT Analysis of Each Player, Recent News & Developments of Each Player, Merger & Acquisitions, etc.  
  • Tire Replacement Aftermarket & Components Outlook: Aftermarket Analysis, Components Sales Outlook, Aftermarket Sales Outlook, Engine and Parts Manufacturers, etc, 2019-2035
  • Market Dynamics: Growth Drivers, Challenges, Opportunities, Trends, SWOT Analysis, PESTLE Analysis, Pricing Patterns, Regulations, Investments, Research & Development, 2019-2035
  • Trade Data of Tire Replacement (Export & Import): By Each Segment, By Countries, (By Value & Volume), 2019-2035
  • Target Analysis: Target & Potential Markets, By Major Countries
  • Risk Analysis: Supply & Demand Analysis, 2019-2035

The study provides an in-depth analysis of current and future trends to elucidate the imminent investment pockets in the market.

  • Current and future trends are outlined to determine the overall attractiveness of the market and single out profitable trends to gain a stronger foothold in the market.
  • Quantitative analysis of the current market and forecast from 2019-2035 is provided to showcase the financial competency of the market.
  • Drivers and opportunities are evaluated to highlight the top factors responsible for market growth. Various segments are carefully evaluated to gauge the potential of the market.
  • Porter’s Five Forces Model and SWOT analysis of the industry illustrate the potency of the buyers & suppliers participating in the market.
  • Competitive Outlook of major players of the market to understand the current business scenario and to understand the complexity and investment-related factors.

Mergers and Acquisition

European private equity firm Glide Buy Out Partners announced the acquisitions of Gundlach Automotive Corporation in 2019. The company is based out in Germany, GAC is the leading distributor of tires, rims, wheels and related services to car dealerships and is also the wholesalers in the German markets. The company also provides wheel assembly services provider to a number of blue-chip OEM’s throughout Europe. This acquisition will lead the company to acquire a position in the German market and strengthen its portfolio. The company is the number one integrated player in the European tire and wheel distribution business. This acquisition will strengthen its regional coverage and broaden its service offerings.

International and Domestic Players Dominance in Tire Replacement Market

Good Year has the largest market share of the tire industry accounting for 16.00% of all sales each year. Michelin come second with 12% market share. Bridgestone and Yokohama each with a market share of 8% respectively. Despite leading the market share, dealers ranked Michelin the number one tire brand since 2006. In 2016, Good Year was ranked third behind Michelin and Bridgestone. These three companies were quiet dominant in the European Market but with the entry of Asian brands they had to restructure the production costs in order to defend their profit margins. These three together have 37% of the total market share in Europe. Since the replacement tyres account for over 70% of the annual sales, growth should be driven by strong demand for LCV tyres, thanks to the OEM’s which have a strong demand for large tires in Europe. The recovery in industry may also have a positive impact on the market for truck and specialty tires which may benefit margins at Bridgestone and Michelin etc.

Europe Tire Replacement Market: Sales Distribution Data

62% of the tires sales occur through independent tire dealers. Auto dealerships accounts for 7.00% of all tires sales each year. Tire Company owned stores do not fare much better with a market share of 8.00%. Original equipment shipments within the industry were down slightly in 2016 from the year before by 100,000 total units. Total shipments to tire dealers however increased by almost 8%. The average sales margin for wholesale and independent truck tires dealers was 10.00% and 15.00% respectively. The overall marking on light truck tires in 2016 was over 20.00%.

Competitive Landscape of Europe Tire Replacement Market

  • Apollo Vredestein
  • Bridgestone
  • Continental
  • Cooper Tires
  • Good Year
  • Dunlop Tires
  • Han kook Tire
  • Marangoni 
  • Michelin
  • Mitas
  • Nokian Tyres
  • Pirello Tyre
  • Trelleborg Wheel systems
  • Prometeon 
  • Sumitomo Rubber Industries
  • Cordiant
  • Kumho
  • Ling long
  • Nexen
  • Nokian
  • Sailun
  • Sentury
  • Toyo
  • Yokohama
  • Tatbeft
  • Forrec Srl
  • Vortex De –Pollution (USA)LLC
  • Granutech –Saturn Systems
  • Eldan Recycling A/S
  • Shred-Tech Corp
  • Nocas AS Limited
  • American Hydrotech, Inc.
  • Earthmover Tyres Scotland
  • Muller-Guttenburnn Group
  • TKM Gmbh
  • Lawrence Recycling & Waste Management
  • Von Der Mehden Gmbh
  • Granuband Knowledge Center
  • Bunzl safety & Work wear Solutions
  • Dena Nano Limited
  • Genox Recycling Tech Co. Limited
  • Zerma Machinery & Recycling Technology
  • Advanced Recycling Systems Limited(ARS)
  • Cape Machinery International Limited
  • Camec
  • Fahrzeug KEMPF Gmbh & Co KG
  • Maybe Basin Yayin Insan Kaynaklari Limited
  • Welantech International
  • A.S.A. Abfall Service AG
  • MID UK Recycling Limited
  • G.G. Compactors Limited
  • ECO Green Equipment
  • Ficote OY
  • Terier Limited
  • Envac AB
  • OMB Technology
  • Ecowair
  • Farid Industries SPA
  • Riverside Truck rental Limited
  • SSI Shredding Systems Inc.
  • Wamatech A/S
  • CEYES Circular Experts
  • European Metal Recycling Limited

COVID-19 impact on "Tire Replacement Market in Europe"

The report analyses and includes a complete detailed chapter of 50-70 pages about the short-term & long terms impact of COVID-19 outbreak on each segment of the "Europe Tire Replacement Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, the impact of the virus on leading companies, the expected demand schedule and supply chain in the industry, and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.

Covered In This Europe Tire Replacement Market Report

The report covers the present ground scenario and the future growth prospects of the automotive aftermarket for 2019-2035 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in all major countries. Europe Tire Replacement Market is forecasted on the basis of revenue analysis, product benchmarking and strategic developments of key market players.

Europe Tire Replacement Market Outlook 2019-2035, has been prepared based on in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the tire replacement aftermarket industry space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “ Europe Tire Replacement Industry Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.

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Key questions answered in this Europe Tire Replacement Market Report

  • What is the total market size by 2035 and what would be the expected growth rate of the market?
  • What is the total revenue per segment and region in 2018-19 and what would be the expected revenue per segment and region over the forecast period?
  • What are the key market trends?
  • What are the factors which are driving this market?
  • What are the major barriers to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities for the existing and entry-level players?
  • What are the recent developments and business strategies of the key players?

Reasons to buy this market study

  • Facilitate decision-making based on strong historic and forecast data for Europe Tire Replacement Market
  • Develop strategies based on the latest regulatory framework
  • Position yourself to gain the maximum advantage of the Europe Tire Replacement industry’s growth potential
  • Identify key partners and business development avenues across the globe
  • Respond to your competitors’ business structure, strategy, and prospect.

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Europe Tire Replacement Market Analysis Report | 2021 Edition | 2019-2035 | Industry Insights

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