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2021-02-25
364
Europe
Office Furniture production is on the rise as Furniture production in the region reaches to EUR90.00 billion in 2017 accounting for one fourth of the global furniture Industry. Western Europe is the occupying the largest market share and Eastern countries are fastest growing ones. Germany, Poland, United Kingdom and France rank among the top 12 furniture manufacturers in the world and holding a combined share of 15.00% of the world production and 66% of European’s production. In the year 2015 better outlook was expected from Sweden, Ireland and Greece which is followed by United Kingdom, Norway, Spain and Germany which will increase between 2.50% to 3.00%. The EU market accounts for 24.00% of the global world furniture production market. Consumption in EU 28 in 2012 was still below the pre-crisis level. Presently, EU furniture market which constitutes of 500.00 million consumers is another traditional market where the consumption is far below. The great majority of demand in the EU is currently satisfied by the EU production which accounts for 85.00% of the total EU consumption and the remainder is imported from other countries.
The trend is still for greater dependence on imported items which are increasingly penetrating in the EU market. EU Member states constitute 285 of the furniture sold worldwide representing 84.00 billion market employing about 1 million workers.EU production per annum is 72 billion. Of this, Italy (€17.5 billion), Germany (€14.5 billion), UK (€8.8 billion) and Poland (€7.1 billion) are the most significant furniture producers by value. Similarly the most significant exporters were Germany (€9.5 billion), Italy (€9.2 billion) and Poland (€8.7 billion), while the largest importers were Germany (€11.8 billion), UK (€6.6 billion) and France (€6.0 billion). European Member States are major consumers of furniture, estimated at €68 billion per year, with the EU28 being a net exporter. The largest consumers by value being Germany (€16.8 billion), UK (€14.2 billion), Italy (€10.2 billion). The European office furniture production in 2018 peaked to over EUR 9 billion, representing the highest value of the last decade. With a +2.40% increase, if compared to the previous year, it registered the second best performance since 2013. Around 84% of the mentioned value originates in Western Europe and the remaining part is realized in Central Eastern Europe. At industrial level, the sector employed about 73,000 workers of which 43.00% is kept by the top 50 manufacturers. Over recent years the sector seems to have absorbed the largest part of its overcapacity, but restructuring activity and M&A process continue to impact the industrial organization and employment levels. Increasing market concentration is a main effect of this process.
By Product Type
By Material Used
By Price range
By Consumer Segment
By Distribution Channel
By Region
We conducted interviews with the Consumers (B2C Vs B2B), Office Furniture Market Manufacturers, Brands, End User Industry Verticals, Contractual Suppliers, Product Managers, Consultants, Decision Makers, VPs, Executives, Sales Managers, Regional Sales Head, C-level Executives, etc.
Europe Office Furniture Market: Growth Drivers
Europe Office Furniture Market: Market Challenges
Europe Office Furniture Market: Market Trends
Europe Office Furniture Market Segmentation Analysis
Despite the range of competition available for different products, wood furniture still remains the dominant market for to thrive in the market. Wood is the preferred material over the others because it is plentiful and cheap, plus it is affordable at all prices and it is pleasant looking. Wood remains a viable option for furniture. The same is the case for tropical wood as it is plentiful and durable, can solve multiple purposes. Italy, Denmark and Germany are the key target areas for the office furniture. If we consider international best practice models in the relative furniture industries of Italy, Denmark and Germany, there is one common ingredient; a common sense of purpose and identity despite intense firm rivalry and a diverse production base. This means informal agreement among companies to adopt a common market position in terms of price and quality.
For example, Italian furniture has a high reputation for design quality and commands higher prices for that reason. Similarly, German manufacturers have a reputation for quality and technical performance and can also command a premium. Denmark has an image for wood craftsmanship and Danish design also commands a premium. The dominant force in the European market tends to be Italy. The Udine province specifically opted for a proactive policy of conquering the market instead of being dependent on it. This province produces 50 per cent of Europe’s chair production, 80 per cent of Italy’s chair production, produces 40 million seats annually and supports 1,200 firms with 14,000 employees. The success of this province is based on the concept of networking and cluster development of the 1,200 firms. Within the province 37 per cent of the firms produce finished goods, 27 per cent semi- finished and components, while 26 per cent of all firms produce for third parties. The home office sector is growing, spurred by changing working styles and the rise in home computer ownership.
Wood is winning ground because ‘concealed’ personal computer (PC) storage is being tailored to match other household furniture. For example, in the United Kingdom the living room sector is performing well as the new home entertainment technology requires well-designed, good quality wooden storage solutions as a replacement for low-cost metal and plastic stands. Furniture outsourcing activity has started to focus on Eastern Europe as an alternative for local networks. This has been one reason for lower import penetration from Asia and Latin America in comparison with the United States.
Office Furniture market: Sales Distribution Data
There were 1,70,000 companies engaged in furniture retailing in the European Union in 2013.The furniture sector encompasses a diverse range of products and markets can be segmented as Office furniture covering furniture items destined to the office environment (accounting for about 10% of the total furniture sales) Contract furniture which includes furniture for public areas such as hotels, restaurants, schools, hospitals, office and airports etc. This segment also overlaps with the both domestic and office segment. The segment accounts for about 10.00% of the total furniture sales. The production and the distribution of office furniture are usually carried out as separate tasks by separate companies. Some manufacturers have their own distribution networks, an increasing trend especially amongst the larger companies or sell directly to consumers. The majority of manufacturers though continue to sell their products to retailers (weather furniture specialists or general retailers). The relationship between the retailers and manufacturers varies widely across countries in Europe, which can be classified as high end or mass market, even within the retailing channel. Office furniture sales takes place in a similar way with the presence of specialists, non- specialists, large scale chains specializing in office supplies and other large scale dealers also operating in the home furniture segment. Almost 20.00% of the respondents declared that they are using e-commerce in some ways (owned or third parties’ web platforms). Around one-half of distributors currently not using e-commerce are planning investments to enter this arena by 2019.The average weight of the e-commerce resulting from the survey (7.00%) is higher than the current estimated average incidence in the office furniture sector in Europe (less than 4.00%).This indicates a fast-growing trend in the use of the web channel by office furniture distributors, especially the ones dealing with small commissions and professionals/individuals.
Main European Importers |
% share 2008 |
France |
15 |
UK |
13 |
Germany |
12 |
Belgium |
10 |
Netherlands |
8 |
Europe Exports by Destination |
% 2008 |
European Union |
60 |
New EU Members |
5 |
Norway & Switzerland |
10 |
Russia |
5 |
North America |
2 |
Middle East |
5 |
Asia-Pacific |
2 |
Other Countries |
5 |
Europe Exports Outside EU |
Million Euros in 2008 |
Russia |
130 |
United States |
110 |
United Arab Emirates |
70 |
Poland |
30 |
Czech Republic |
39 |
Saudi Arabia |
30 |
Angola |
25 |
Romania |
22 |
Qatar |
20 |
Hungary |
20 |
Main European Importers |
% share 2008 |
France |
20 |
UK |
13 |
Germany |
12 |
Belgium |
10 |
Netherlands |
8 |
|
2008-Exports |
2008-Imports |
October 2008 |
240 |
180 |
November 2008 |
200 |
180 |
December 2008 |
220 |
120 |
January 2009 |
200 |
140 |
February 2009 |
240 |
180 |
March 2009 |
240 |
140 |
April 2009 |
200 |
120 |
Effects of Economic Recession on Exports
Major Exporting Countries |
% Change 09/08 |
Germany |
-22 |
Italy |
-25 |
Sweden |
-26 |
United Kingdom |
-31 |
Austria |
-8 |
Effect of Economic Recession on Imports
Major Importing Countries |
% change 09/08 |
France |
-19 |
United Kingdom |
-29 |
Germany |
2 |
Belgium |
-25 |
Netherlands |
-20 |
Breakdown of Production by Segment
Segment |
2008 % SHARE |
Operative Desking |
40.00 |
Seating |
27.30 |
Filing/Storage |
15.50 |
Communal areas |
6.00 |
Wall to Wall units |
5.60 |
Executive Furnishing |
5.50 |
Company Worksheet with Revenue and Position.
Company Name |
Revenue in Million |
Position |
Revenue in Million |
Company Name EU |
Steelcase |
2614,80 |
1 |
474,64 |
Vitra |
Herman Miller |
1964,55 |
2 |
432,55 |
Kinnarps |
Haworth |
167306 |
3 |
32051 |
Poltrona Frau |
HNI |
141434 |
4 |
31804 |
NOWYsTYL Group |
La-Z-Boy |
111336 |
5 |
29275 |
Ahrend |
Knoll Inc. |
88827 |
6 |
20625 |
VS |
Global Furniture Group |
86240 |
7 |
19617 |
USM |
Kimball |
57781 |
8 |
19029 |
Sedus |
KI |
56056 |
9 |
15885 |
Senator |
Teknion |
43120 |
10 |
15129 |
Bene |
Flex steel |
40447 |
11 |
15012 |
Konig-Neurath |
OFS |
28459 |
12 |
14302 |
Flokk |
Human scale |
21560 |
13 |
13840 |
Dauphine Group |
Virco |
18973 |
14 |
13703 |
Interstuhi |
AIS |
14661 |
15 |
12913 |
Martela |
Jasper Group |
13108 |
16 |
12900 |
Lienhard Office |
Kewaunee Scientific Corp |
11944 |
17 |
11616 |
Majencia |
Exemplis |
9486 |
18 |
11214 |
VDB Group |
Bush Furniture |
8624 |
19 |
10885 |
European Furniture Group |
CF Group |
8624 |
20 |
10720 |
Profim SP Zoo |
Group Lacasse |
8624 |
21 |
10651 |
Assmann |
Trend way |
8624 |
22 |
9784 |
Isku |
Tennsco |
7330 |
23 |
9623 |
Bisley |
MTS Seating |
6727 |
24 |
9588 |
Wilkhahn |
Inscape |
6468 |
25 |
9570 |
Top star |
May line |
6468 |
26 |
9230 |
Palmberg |
Nucraft |
4484 |
27 |
9124 |
Holmris Hansen |
Artopex |
4312 |
28 |
8769 |
Sokoa Group |
Bestar |
4312 |
29 |
8500 |
C+p |
Foliot Furniture |
4312 |
30 |
8321 |
Pedrali |
Nemschoff Chairs |
4312 |
31 |
8293 |
Brunner |
Imperial Woodworking |
3450 |
32 |
8100 |
Ergo data |
Indiana Furniture |
3450 |
33 |
8097 |
Fritz Hansen |
Nightingale Corp |
3450 |
34 |
8029 |
Walter Knoll AG |
T.J.Hale |
3450 |
35 |
7453 |
Unifor Spa |
Company |
Position |
Sales in Million in Europe |
Kinnarps Holding |
1 |
418.46 |
Steelcase |
2 |
350.29 |
Vitra Holdings |
3 |
320.38 |
Nowy Styl |
4 |
286.24 |
Royal Ahrend |
5 |
279.58 |
Haworth INC |
6 |
201.64 |
USM Holdings |
7 |
186.37 |
Sedus Stoll AG |
8 |
182.06 |
Konig +Neurath |
9 |
150.12 |
Flokk Holdings |
10 |
138.60 |
Interstuhi |
11 |
131.28 |
Lienhard Office Group |
12 |
129.00 |
Bene |
13 |
128.92 |
Dauphin Office Interiors |
14 |
127.20 |
Senator International |
15 |
124.46 |
Majencia |
16 |
113.84 |
Martela |
17 |
113.29 |
VBD Groupe B.V. |
18 |
112.14 |
EFG Holdings |
19 |
108.02 |
Herman Miller |
20 |
106.96 |
Assmann Buromobel |
21 |
106.51 |
Isku Interior |
22 |
97.84 |
Wilkhahn Group |
23 |
95.88 |
Top star |
24 |
93.79 |
Palmberg |
25 |
92.30 |
Bisley Office |
26 |
91.55 |
Holmris Hansen |
27 |
91.24 |
Sokoa Group |
28 |
86.15 |
Profim |
29 |
85.76 |
Brunner Holding |
30 |
81.28 |
The most prominent companies profiled in the article are
The report analyses and includes complete detailed chapter of 50-70 pages about the short term & long terms impact of COVID-19 outbreak on each segment of "Europe Office Furniture Market" along with government measures to support the sector. It also showcases the current market landscape during COVID, impact of the virus on leading companies, expected demand schedule and supply chain in the industry and other various major factors. This will help you identify those companies that may benefit from this pandemic as well as those that will lose out.
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OR Call Us:+1-646-568-7747Global Furniture Industry Analysis: By Product Type, By Material Type, By End Users & By Distribution channel With COVID-19 Impact | Forecast Period 2017-2030
Global Office Furniture Industry Analysis: By Material Used (Wood, Metal, Plastics, & Others), By Products (Office Chairs, Office Tables, Storage Cabinets, & Furnishing), By Distribution Channel (Online & Offline), and COVID-19 impact With Market Forecast 2017-2030
United States Office Furniture Market Analysis by Product Type, By Material Used, by Consumer Segment, by Category and By Distribution Channel & COVID-19 impact with Forecast to 2030